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Work Background
SteelcaseGraphic Designer
Dec. 2021Cluj-Napoca Metropolitan Area
WinnowGraphic Designer
Apr. 2020 - Aug. 2021Cluj-Napoca, Cluj, RomaniaTaking the brand identity further in presentations meant to educate and promote services of food waste in large commercial kitchens. Editing images, infographics, presentations, creating personalised digital media.
Electric CastleGraphic Designer
Mar. 2019 - Mar. 2020Cluj-Napoca, Cluj, RomaniaKeeping the brand identity coherent in social media and online ads. Main responsibilities included editing images, composing presentations, creating and getting print ready ATL and BTL materials, organising and promoting micro-events.
Arinvest HoldingCreative Graphic Designer
Mar. 2018 - Apr. 2022Suceava, Suceava, RomaniaStarting from identified principles and an element with sentimental value I created the branding identity for the investment trust Arinvest Holding. The identity was defined in the necessary materials for B2B communication, in signage for the headquarters and in a brand manual.
Pinch of SaltGraphic Designer
Jan. 2017 - Dec. 2019Cluj-Napoca, Cluj, RomaniaApplying the brand identity for events, styling and scenography, as well as for the online presence and social media. Pinch of Salt is a premium brand, open and refined, for professionals and fans of Horeca.
Non Violent CommunicationGraphic Designer
Aug. 2016 - Nov. 2019Cluj-Napoca, Cluj, RomaniaApplying the brand identity for promotional material for organised events, online presence and social media, and also for the interior deign of the headquarters. Community and authenticity in communication are the values that guide the NVC courses.
GricomGraphic Designer
Jan. 2016 - Nov. 2020Gura Humorului, Suceava, RomaniaRebranding and creating a scalable system for the entire portfolio of B2B and B2C services. The solution was modernising the brand for it to be easily adaptable on different media, using impactful visual elements.
FREELANCE GRAPHIC DESIGNER LTDFreelance Graphic Designer
Sep. 2014Cluj County, Romania
Harper's BazaarOnline Editor
May. 2012 - Dec. 2014Bucharest, RomaniaPlanning and writing content for the online version of the publication. Was responsible for editing images, finding the relevant content, self-publishing, optimising SEO and promoting the content.
DexezFreelance Fashion Designer
Apr. 2010 - Nov. 2018Cluj County, RomaniaI sketch, plan and build patterns, sew garment, create personalizes prints. I believe in responsible and sustainable fashion and try to incorporate my credo into my work.
Atelierul de graficăProject Coordinator
Jan. 2010 - Nov. 2011Bucharest, RomaniaResearching and curating content for volumes 1 & 2 of Graphics Without Computer, a study that documents the history of graphic design in Romania in the pre-digital era. Reviewing and photographing locations and useful archives. http://www.atelieruldegrafica.ro/
Ludmila CorlateanuInternship
Aug. 2009 - Sep. 2009
UndAMarketing Manager & Product Manager
Sep. 2008 - Aug. 2009
Avantaj NetAccount Manager
Mar. 2008 - Sep. 2008
Fundaţia Arhitext DesignPR responsible
Sep. 2007 - Mar. 2008
TreeWorksCommunication Manager
Sep. 2006 - Mar. 2007
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