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Work Background
TryHackMeHead of Marketing
May. 2023 - Dec. 2023London Area, United Kingdom
Smarter.aiHead Of Growth & Marketing
Nov. 2021 - Apr. 2023London, England, United Kingdom
TopSource Global SolutionsMarketing Strategist
Aug. 2018 - Nov. 2021London, England, United Kingdom
Amore IncorporatedMarketing Consultant
Apr. 2018 - Aug. 2018New York, United States
Works By Friends Marketing Consultant
Jul. 2017 - Mar. 2020New York, New York, United States
WUGO - Social DatingMarketing Strategist
Jan. 2017 - Jan. 2018London, England, United Kingdom
Sound Future GroupProduct Marketing Lead
Mar. 2016 - Nov. 2019South AfricaEducational resource application, subscription-based SaaS, mainly sold to government or large organisations. • Tested UX/UI of product and format of content over the course of a year, constantly iterating to find product market fit. • I was in a team of five people, that strategised to secure a 7.5million person subscription sign up from the ANC Youth League in South Africa. • Part of the leadership team that coordinated the production of a pitch video that resulted in winning a R100m tender from Telkom.
• I was involved in negotiations with political figures and government officials in South Africa, Kenya and Namibia.
Lilly's RailsFounder
Mar. 2013 - May. 2018South AfricaA women's wear fashion label, distributed via boutiques throughout South Africa and London. • I built and lead a team of thirty people. • I created six collections each consisting of 35+ garments, a multitude of photoshoots, a fashion film and regular inclusion in South African fashion magazines such as Elle and Marie Claire. • My garments were stocked wholesale through more than 40 various boutiques through South Africa as well as on one of South Africa’s leading online shops, Zando. • I also designed premium custom-made ‘special occasion’ dresses.
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