Lilly Garrett

Marketing Consultant @MAXIA Marketing

🧑‍💼 C-level ExecutiveUser ExperienceStrategy and Product growthB2BGrowth MarketingFinTechDigital MarketingBrand AnalyticsA/B TestsMailChimpTeam LeadershipProduct ConsultantCampaign ManagementCommunications and MediaMarketingTechBrand ManagementCrypto & BlockchainContent CreationCommunity PlatformsHubspotMarket ResearchB2CData AnalysisOperationsStrategic MarketingProduct Market FitExpansion🔥 Startup Founder💸 MarketingBusiness Owner🧨 Consulting✨ Business OwnerAffiliate MarketingBrand Marketing ManagerCommunications ManagerContent ManagerSEO ManagerEmail Marketing ManagerGrowth HackerDigital Ads ManagerMarketing Analytics ManagerCommunity ManagerCustomer ResearcherEngagement ManagerMarketing DirectorCMOAdvisorFounder

📈I bring 10 years of strategic growth and marketing experience spanning D2C and B2B in SaaS, e-commerce, financial services, DeFi and artificial intelligence. 🏰Experienced in building marketing functions from the ground up, the first marketing hire at multiple early-stage start-ups. 🌎 A marketing generalist, I have handled everything from branding, to product-market fit, to growth strategy, to data analytics, to content. 🎙️Demonstrated ability to interface with all levels of senior management and work collaboratively with multiple stakeholders in a fast-paced, matrix environment.

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Work Background

TryHackMeHead of Marketing

May. 2023 - Dec. 2023London Area, United Kingdom

Smarter.aiHead Of Growth & Marketing

Nov. 2021 - Apr. 2023London, England, United Kingdom

TopSource Global SolutionsMarketing Strategist

Aug. 2018 - Nov. 2021London, England, United Kingdom

Works By Friends Marketing Consultant

Jul. 2017 - Feb. 2020New York, New York, United States

Sound Future GroupProduct Marketing Lead

Mar. 2016 - Nov. 2019South AfricaEducational resource application, subscription-based SaaS, mainly sold to government or large organisations. • Tested UX/UI of product and format of content over the course of a year, constantly iterating to find product market fit. • I was in a team of five people, that strategised to secure a 7.5million person subscription sign up from the ANC Youth League in South Africa. • Part of the leadership team that coordinated the production of a pitch video that resulted in winning a R100m tender from Telkom. • I was involved in negotiations with political figures and government officials in South Africa, Kenya and Namibia.

Amore IncorporatedMarketing Consultant

Apr. 2018 - Aug. 2018New York, United States

Lilly's RailsFounder

Mar. 2013 - May. 2018South AfricaA women's wear fashion label, distributed via boutiques throughout South Africa and London. • I built and lead a team of thirty people. • I created six collections each consisting of 35+ garments, a multitude of photoshoots, a fashion film and regular inclusion in South African fashion magazines such as Elle and Marie Claire. • My garments were stocked wholesale through more than 40 various boutiques through South Africa as well as on one of South Africa’s leading online shops, Zando. • I also designed premium custom-made ‘special occasion’ dresses.