Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
MastercardDirector of Segment Marketing EEMEA
May. 2022Dubai, United Arab Emirates
Samsung ElectronicsHead Of Marketing
Jun. 2015 - Apr. 2022Dubai, United Arab EmiratesHead Of Marketing and reported to the Marketing Director / General Manager, managing a team of 3 direct Marketing Managers, leading delivery of mobile partner marketing strategy, execution, and campaign optimisation across EMEA. Key Achievements: • Collaborated with sales team to increase brand awareness across Operator channel by 20% and enhance sales by 10% by building and maintaining relationships with 12 key accounts and distributors across the GCC.
• Achieved president vision to increase .com visibility share by 18% across GCC partner online channels by collaborating with key account managers, corporate marketing department and 30+ partners.
• Developed and executed digital marketing campaigns for Samsung across Enterprise, Samsung Pay as well as partners including SEM, SEO, Social and digital. Exceeded global benchmarks by 2% on average.
• Planned and executed GITEX, Fintech and internal B2B workshops, increasing qualified leads by 20% YoY.
Samsung ElectronicsHead of Insights
Jan. 2009 - Jun. 2015DubaiI was employed as the Head of Consumer & Retail Insights and reported to the Head of Corporate Marketing / VP, managing a team of 9 personnel, including Marketing Managers and Assistant Managers, and indirectly responsible for 3 outsourced consumer insights and visual merchandiser companies (30 staff), delivering corporate marketing across EMEA. Key Achievements: • Analysed competitors, industry / technology trends and relevant benchmarks, and distributed automated newsletter to over 200 employees monthly.
• Aligned objectives and bridged communications with Head of the TV Department to execute joint business plans with key retailers, increasing market share by 16%.
• Conceptualised and instituted loyalty programme for independent retailers, increasing market share in the independent retail segment by 10% in addition to fostering relationships and yielding increased data coverage.
• Selected by Regional President for 6-month HQ assignment with Global Strategy Office in Korea.
L'OréalMarket Research Manager
Jan. 2008 - Aug. 2009Dubai, United Arab EmiratesI was employed as Market Research Manager and reported to the COO / Division Directors, cultivating and directing market research agencies, acting as single point of contact for all project completion and follow-up. Key Achievements:
• Standardised new processes, procedures, standards, benchmarks, and reports to establish marketing governance.
• Evaluated consumer preferences / behaviours, market trends and historical data to adjust / enhance campaigns.
• Centralised all research departments into 1 company-wide ‘hub' for advice, consultation and implementation, and influenced headcount additions to support new division.
• Contributed 5% market share increase by identifying missing consumer need in the market.
• Prepared reports of findings by illustrating data graphically and translating complex findings into written text.
IpsosAdvertising Research Manager
Aug. 2003 - Dec. 2007KuwaitI was employed as Advertising Research Manager and reported to the Managing Director, managing a small team of advertising and research professionals, delivering business development, research activities and advertising campaign optimisation for clients, including Nissan and Americana Group. Key Achievements: • Increased profits by 15% through effective client engagement.
• Secured high-value $multi-million accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
Intch is a Professional Networking App for the Future of WorkSee more people like Hussam on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
538069 people
16
Product Manager @ Bank
125
Test Engineer @ Freelancer
18
Workforce transformation Expert
135570 people
18
Workforce transformation Expert
15
Freelancer
15
Senior Consultant for Digital Marketing @ TTEC