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Work Background
Payway ArGrowth Go to market Manager
Sep. 2024Provincia de Buenos Aires, ArgentinaMy main challenge is design and implement the growth strategy focusing on acquiring new individual clients through the digital channel. I am responsible for defining the digital marketing strategy across various media to enhance customer acquisition, establishing onboarding models, and developing and monitoring event-based journeys to maximize digital activation and improve the customer experience.
Getnet ArgentinaGrowth Marketing Leader
Dec. 2021 - Sep. 2024Arguibel 2860Responsible for leading the company's regional digital growth marketing strategy.
Helping Getnet reach business goals through end to end full funnel digital strategies.
Leading a high performance team of 5 people divided into Branding, Performance, Email & Automation Marketing and Design teams.
In charge of creating cross areas strategic projects with a holistic view of the business, searching initiatives that help the company to operate continuously in a profitable and innovative way.
GlamitMarketing Manager
Jul. 2021 - Dec. 2021ArgentinaNew clients’ migration to vtex: Mimo, Levis, Volf, Pandora, Dior, Vitamina... etc..
- Project management and new business proposal for performance paid media, branding paid media, design and UX based on OKRs.
- Marketing pitch for prospects.
- Interal and external process development. - Strategic bond with clients and partners.
- Constant strategic ties with different areas to work on a full commerce model.
- Marketing budget administration. - CyberFashion organization, which is an ecommerce event created by Glamit for fashion brands. Traffic site results planning, managing interdisciplinary teams, press, media & influencers management, negotiation with sponsors, key visual definition with the design team, budget management.
AgrofyPerformance Marketing Leader
Jan. 2019 - Jul. 2021Villa Crespo- Leading the team in the creation, implementation and constant optimization of performance marketing strategies and campaigns with challenging objectives. Always looking to maximize conversions at the lowest cost.
- In charge of improving the processes of the area to increase the productivity and scalability of the business.
- Responsible for achieving the objectives and main KPIs of the area
- Perform market and competitive analysis and to always be at the forefront of the latest tools.
- Responsible for definition and monitoring of the budget by country and channel
- Collaborating with the sales team in product analysis and pricing to increase sales and margin contribution
Castex PropiedadesMarketing Digital Leader
Apr. 2015 - Dec. 2018Belgrano
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