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Work Background
NexusIQ StrategiesFounder & Chief Strategist
Nov. 2024San José, Costa RicaOur Focus at NexusIQ Strategies: 1. Commercial and Marketing Strategy Development: We design sales and marketing strategies that not only capture market attention but also create lasting value and a strong competitive position, adapting to evolving consumer trends and demands. 2. High-Performance Team Development: We transform talent into a growth engine by empowering leaders and teams to align with strategic objectives, operate effectively, and adapt swiftly to market changes. 3. High-Impact Sales and Commercialization Strategy: From building effective sales structures to implementing impactful commercialization programs, we help businesses maximize market potential, driving growth and customer loyalty. 4. Strategic Connectivity and Organizational Transformation: At NexusIQ, we believe in the power of connecting every key area of the business to build a resilient organization ready to compete in today’s environment. Our "Nexus" approach ensures seamless integration of strategy, operations, and technology. 5. Financial Performance Enhancement and Budget Optimization: We support our clients in improving financial performance, budget projections, and forecasts by enhancing expense control and maximizing operational efficiency Our Promise: We are a strategic partner to our clients, providing personalized consulting that combines innovation, executional excellence, and a comprehensive market perspective. At NexusIQ Strategies, we help businesses redefine success, creating a future where every strategic decision drives real, sustainable impact.
Luminova Pharma GroupCountry Manager
Nov. 2020 - Oct. 2024Costa RicaAs Country Manager at Luminova, I successfully led operations across multiple functional areas, including commercial strategy, financial oversight, and team development, driving sustainable growth and consistently surpassing performance targets. Through a strategic alignment of business initiatives with Luminova’s long-term vision and market demands, we not only met but exceeded the budgeted EBITDA, demonstrating strong financial stewardship. During my tenure, I implemented strategic plans that not only optimized market positioning and revenue generation but also significantly expanded the company’s market share, positioning Luminova as a prominent competitor in the industry. My management approach integrated rigorous financial control with proactive cost management, maximizing profitability and operational efficiency. Under my leadership, high-performance teams were developed, fostering a culture of accountability, innovation, and results-driven practices. I prioritized talent development and succession planning, establishing a pipeline of emerging leaders well-equipped to navigate industry challenges and support sustained growth. Additionally, I cultivated and strengthened relationships with key clients and stakeholders, forming partnerships that extended Luminova’s reach and presence in the market. My ability to balance strategic vision with operational execution was instrumental in driving market share growth and positioning Luminova as a trusted leader in the pharmaceutical industry.
Luminova Pharma GroupKEY ACCOUNT MANAGER
Dec. 2019 - Nov. 2020San José, Costa RicaDevelopment and implementation of high-impact commercial strategies focused on driving incremental Sell-Out growth across key accounts.
Led initiatives in creating brand value and enhancing market positioning, ensuring a competitive edge in target segments.
Developed and expanded new sales channels, strengthening market penetration and diversifying revenue streams.
Successfully launched new brands in relevant markets, increasing market share and enhancing brand visibility.
Oversaw portfolio recovery, implementing effective client retention and reactivation strategies to optimize account health.
Managed top-tier client relationships, delivering customized solutions that aligned with clients' goals and fostered long-term loyalty.
Provided strategic guidance on Country Budget Management, achieving revenue targets and cost efficiency.
Served as interim Country Coordinator for two months, ensuring seamless operations and strategic alignment at the national level.
Conducted in-depth market and client analysis to identify growth opportunities, drive account development, and maximize profitability.
Collaborated closely with cross-functional teams to align commercial goals, streamline processes, and deliver exceptional customer value.
Luminova Pharma GroupSales Representative
Jun. 2016 - Dec. 2019San José, San José, Costa RicaA highly accomplished Pharmaceutical Sales Representative, recognized by medical professionals as a trusted advisor and leader in the field. Known for an exceptional ability to build lasting relationships and provide valuable insights, positioning products effectively across cardiology, endocrinology, internal medicine, and related specialties. Demonstrates a unique strength in brand positioning, leveraging a remarkable personal brand to drive product adoption and loyalty. With a consultative approach, consistently exceeds targets by aligning product value with the needs of healthcare providers, ensuring both patient impact and market growth
Boehringer IngelheimSales Representative
Sep. 2014 - May. 2016San JoséMedical Target: Cardiology, Endocrinology, Trauma and Orthopedics, Family Medicine, Peripheral Vascular, Internal Medicine. Territory Experience: Clínica Bíblica, Heredia, Guanacaste, Puntarenas, Limón, Cartago, Hospital CIMA. Extensive experience providing follow-up and support across both acute and chronic care lines, with a strong focus on pain management and cardiometabolic solutions. Recognized for a comprehensive approach that ensures optimal coverage and engagement within each specialty, driving impactful results in diverse healthcare settings.
Merck Consumer Health CareSales Representative
Jun. 2012 - Sep. 2014San JoséAcute Line Management: Expertise in managing the acute line, specializing in pain management and vitamins. Medical Target Knowledge: Extensive understanding of key specialties, including Pediatrics, General Surgery, Trauma and Orthopedics, Family Medicine, Peripheral Vascular, and Internal Medicine. Known for a strategic approach that aligns product benefits with the specific needs of each specialty, ensuring strong brand presence and trusted advisor status among healthcare professionals.
MENARINIInstitutional Medical Representative
Oct. 2010 - May. 2012San José, Costa RicaA seasoned Institutional Medical Representative with expertise in managing national key accounts across major healthcare institutions. Skilled in building strategic partnerships and providing tailored support that aligns product solutions with the unique needs of each institution. Key Accounts Managed: Hospital CIMA, La Católica, Clínica Bíblica, Hospital México, San Juan de Dios, and Calderón Guardia. Medical Target Specialties: Anesthesiology, General Surgery, Trauma and Orthopedics, Pulmonology, Peripheral Vascular, and Internal Medicine. Proficient in managing both acute and chronic care lines, including pain management, vitamins, and cardiometabolic products, with a proven ability to drive engagement and achieve impactful clinical outcomes. Recognized for a consultative approach and deep knowledge of institutional processes, fostering trust and ensuring compliance while meeting clinical and operational objectives.
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