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Network Power<100 people
Roles
🎥100%
Entertainment
💸33%
Marketing
✨33%
Business Owner
Geos
🇦🇪66%
United Arab Emirates
Work Background
Career BreakGap year
Dec. 2023Dubai
Career BreakTravel
Jun. 2022 - Aug. 2022
Wrapt LLCDirector of Operations (Retail / Corporate and Gifts Solutions for Organizations)
May. 2009 - Dec. 2015Dubai-Responsible for operations, manufacturing, production and delivery of both retail and corporate orders for award-winning family business. -Successfully franchised Wrapt across GCC within 3 years, building from a one-employee SME to a large-scale organization with revenues of AED 6 million. -Established all processes, including human resources, finance, retail, manufacturing and creative direction. -Increased revenue through conceiving and implementing intensive marketing, brand awareness and community engagement campaigns. -Laid groundwork for e-commerce portal, instituting delivery service for fresh flowers and chocolate orders.
Dubai Press ClubHead of Customer Service and Arab Journalism Award
Feb. 1999 - Jan. 2002Dubai, United Arab Emirates-Established and executed complete club project, from entertainment facilities to operations systems. -Appointed Head of Customer Service within eight months -Established first International Press Clubs Association, a 14-member country organization with a hub in Dubai, meeting for the first time in Geneva, Switzerland. -Fostered wide network of journalists in the region and internationally, overseeing memberships and rewards programmes. -Organized events and activities, including guest speakers, seminars and workshops -Responsible for Royal protocol and hospitality. -Represented DPC in international media and the International Forum of Press Centre. -Planned and led public relations and marketing campaigns across the Arab world, fostering 30 percent increase in participants during tenure. -Worked with journalists and press bodies from across the Arab world, maintaining excellent relationships with highly diverse stakeholders.
Finance HouseEVP Business Support
Aug. 2022 - Dec. 2023Abu Dhabi, United Arab EmiratesEVP Business Support- HR, Marcom and Precurment & General Services
Higher Colleges of TechnologyDirector Of Communications
Feb. 2020 - Jun. 2022Higher Colleges Of Technology
Injazat Data SystemsMarketing & Communcations Director
May. 2016 - Jan. 2020Abu Dhabi
Injazat Data SystemsMarketing Business Development Manager
May. 2016 - May. 2016Abu Dhabi-Broad knowledge of technology / Innovation and ICT sector: Identify, research, evaluate and pursue business development opportunities that contribute to business goals. -Consistently strategize for scale-up of operations as Manager of Marketing team, planning all annual marketing activities including events, public relations and digital. -Headed Injazat rebranding from start to launch internally and externally, executing a complete re-brand in 3 months. -Energetic & Active member in different project across the company
Ministry Of Economy, UAEPublic Relations and Media Office Director
Jul. 2005 - Jan. 2009AbuDhabi -UAE-Directly appointed by HE Sheikha Lubna bint Khalid bin Sultan Al Qasimi, Minister of Economy, to establish the Ministry of Economy Communications Division, and was first-ever marketing employee for the UAE federal government. -Established Public Relations strategy for Ministry of Economy and Her Excellency, liaising with international and regional media on high-level economic matters. -Established first Ministry of Economy website and federal government internet portal. -Coordinated all Embassy inquiries and diplomatic visits, ensuring adherence to diplomatic protocols, and traveled with Her Excellency to numerous international gatherings at GCC and global levels. -Organized key Ministry of Economy events such as the Economic and Social annual meetings of the Arab League 2006.
Dubai Ladies ClubExecutive Director (Founder Member)
Jan. 2002 - Jan. 2005Dubai, United Arab Emirates-Directly appointed by Sheikha Manal bint Mohammed bin Rashid Al Maktoum, President of Dubai Women Establishment, as key member of startup team. -Established club brand identity and operations system, building a staff of 60 dedicated employee and 22 freelancer -Oversaw daily operations and business development, assisting in formulation of annual budget and KPI’s that saw the club grow members and more than AED 10 million turnover in three years. -Responsible for protocol and liaising with the royal family, assisting the Vice President of Special Events as needed.
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