Fatme Kayed - Business consultant, MyRKON

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Network Power<100 people

Roles

🔥50%

Startup Founder

✨50%

Business Owner

🐦25%

Design

Geos

🇦🇪62%

United Arab Emirates

🇮🇳25%

India

🇳🇱12%

Netherlands

Work Background

ODMediaCommercial Agent - MENA Region

Mar. 2021Utrecht, NetherlandsODMedia provides a one-stop solution that ensures your content is in the correct format, in the right place, and at the right time. We aggregate content owners and platforms to deliver content to viewers on any screen worldwide. Content distribution Globally through OTT Platforms: SVOD, AVOD & TVOD Content Formats adaptation series & movies Anti Piracy Services YouTube Content Strategy, Monetization, and content protection

Balsam Health ServicesDirector Of Business Development

Jan. 2022 - Dec. 2022Dubai, United Arab EmiratesDirector of Business Development, working on developing the business model for each territory and how to execute it. Balsam is a health services company providing MENA Region with the number one blood test which can detect an active cancer cell in the human body even at a pre-stage. The second product is a discount card that can provide health services for the uninsured people in UAE, Egypt, KSA & Turkey and expand more, and The third is a second doctor's opinion from Harvard and UCLA. Fourth is providing a Telemedicine platform globally and a Teleradiology platform also globally. The above are the main five products working on it.

Fanar Production - Shaabiat Alcartoon - http://fanarproduction.com/en/Business Development Director

Apr. 2012 - May. 2021Dubai, United Arab EmiratesLead all areas of sales and marketing, including new marketing and sales packages, market analysis, digital marketing campaigns, and product launches. Monitor new business opportunities with a view to position the company’s business resource and growth capability accordingly. Manage multiple teams to improve sales and deliver innovative solutions. Below is the revenue generated as sales for the past 9 years. • Headed multiple aspects of project management to negotiate, close, and manage projects of $17.29M in revenue. • Developed strategic plans and led Innovation ideas to acquire projects in the GCC region worth $13M in revenue. • Actively involved in content strategy development/execution with delivery to broadcaster work of $7.3M and OTT (Over the Top) platform worth of $3M in revenue. • Negotiated and coordinated deals with F&B & Apparels manufacture for animation IP’s in the market with an average percentage from 4% to 10%. • Oversaw social responsibility projects and events customization packages to deliver messages to society. • Boosted YoY sales by 15% to 25% through new lines of business and implemented strategies to maintain sales.

Qtelmedia FZ LLCContent Acquisition Manager

Sep. 2007 - Apr. 2010DubaiSpearheaded all areas of content management, including new content R&D, strategy execution, content campaigns, and platform content analysis. Managed product launching / positioning and played a key role as an active launching team member for Mobile TV platform. Created mobile TV advertising campaigns and sponsors packages, as well as promoted Mobile TV platform content. • Founded customized mobile TV channels for DU in UAE Digi and Maxis in Malaysia worth of $9M in revenue. • Successfully negotiated, closed, and managed high value content deals worth of $8M in business revenue. • Headed content strategy development and execution for New Media Technology platforms, which increased subscription by 32%. • Boosted revenue by implemented marketing strategies and improving customer base, while achieving a 35% increase in the target market and exceeding the set target for market share for one product to over 55%. • Generated advertising for the Mobile TV customized channel worth of $250K in revenue from each channel. • Led multiple innovative ideas, which resulted in acquiring projects in EMEA region worth of $8M in revenue.

My-HD Media FZ LLCBusiness Consultant

Apr. 2018 - Apr. 2019Dubai, United Arab EmiratesDelivered high quality consultancy service and designed KPI’s for continuous business growth. Performed analysis and benchmarking to identify optimal solutions and meet diverse business needs. Restructured the content department by working in collaboration with cross-functional teams. Structured the production department for exclusive channels. • Increased subscriptions by 35% and sales by 20% through innovative solutions and sales process optimization. • Planned and established three customized channels labelled with MY-HD, first Arabic documentary for a pay-tv platform, kids cartoon channel, and drama. • Promoted platform packages by developing and implementing effective marketing and advertising campaigns.