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Work Background
Wavemaker MENASenior Media Planner
Feb. 2022Amman, JordanLeading Performance Marketing Department App Marketing & App Acquisition
Driving Sales for E-Commerce clients
HiveMinds (Madison World)Senior Manager - Media Planning
Apr. 2021 - Jan. 2022Bangalore Urban, Karnataka, India•Supporting the business development team for pitches by creating effective ROI led digital media plans, audience mapping & campaign strategies to acquire new business • Assessing, and gathering client business objectives and requirements, and creating suitable branding and performance digital media strategy & plans to achieve client business goals • Developed and executed ecommerce strategies & App marketing strategies to increase online sales and revenue for various clients by Identifying and prioritizing opportunities for growth and expansion across ecommerce channels. • Worked closely with the clients, partners, vendors, publishers, and affiliate networks by building good relationship and getting the better rates for the client.
Tonic WorldwideGroup Head - Media
Sep. 2018 - Apr. 2021Mumbai, Maharashtra, India•Achieved a 30% growth in media business by acquiring new clients with effective digital media strategies and plans •Monitored brand awareness and performance campaigns, supported business development, and managed media planning & ad operations team across India, Qatar and Dubai •Managed clients’ entire media portfolio for brands including Sony SAB TV, Enamor.co.in, Honda, Volvo, FriendsDiaper.in, Flying Machine, Kotak Mahindra Bank, Nutralite, House of Hiranandani, Tata Value Home, Sony PlayStation •Facilitated strategic media planning and execution of SEM, Mobile, Social, Display & Programmatic campaigns for enhancing e-commerce performance, generating leads, & improving brand awareness for B2B & B2C clients •Worked across E-Commerce category clients including FMCG, Diapers, Apparels, Mattresses, and optimized sales growth and brand awareness by strategizing Amazon, SEM & Social, email marketing and affiliate campaigns
Tonic WorldwideManager - Media Planning
Oct. 2017 - Sep. 2018Mumbai, Maharashtra, India
Lodestar UMGroup Manager - Digital Media Planning
May. 2017 - Oct. 2017Mumbai Area, India•Acquired new business accounts, and assisted in closing major accounts worth over $1 MN to $40 MN by creating and presenting effective digital media plans & strategies •Developed and implemented integrated media planning strategy for both online and offline media
Tonic WorldwideManager - Media Planning & Buying
Apr. 2016 - May. 2017Mumbai Area, India•Interacted with clients, built strong client relations, and delivered excellent client services for media clients including Sony Entertainment, BBC Earth, Club Mahindra, PayPal, Nutralite Butter, Enamor Bra & Lingerie, Wink & Nod Mattresses •Planned and executed performance marketing campaigns for driving sales through site and marketplace across biddable platforms including Google Search, GDN, Facebook, YouTube, Twitter, LinkedIn, Amazon AMS •Achieved enhanced campaign ROI by developing and implementing effective strategic media plans in line with client business objectives; liaised with media publishers, networks, influencers for optimizing social & SEM campaigns •Collaborated with internal & external stakeholders for conducting audience research, campaign analysis to drive desired business results
Nascent Info TechnologiesSenior Executive - Digital Media
Jul. 2015 - May. 2016Ahmedabad Area, India•Managed sports event “Khel Mahakumbh” organized by Govt of Gujarat, including social media account management, media planning, and promotion of the event across paid channels - Social, YouTube, SEM, GDN, Roadblocks, Mobile and Video
Publicis Beehive Communication ( Publicis Groupe)Digital Strategy Planner and Brand Executive
Jul. 2013 - Jul. 2015Mumbai Area, India•Managed social media account and handled media planning & promotion for leading Govt of Gujarat client •Liaised with senior government officers and ministry for securing approvals •Monitored brand awareness and lead generation campaigns and evaluated performance •Collaborated with internal and external stakeholders, networks, publishers and on-ground activations agency for campaign optimization
Creative Director / CopywriterFreeLancer Short Filmmaker and Photographer
Jan. 2013 - Jun. 2013mumbai area, indiaI love making short film, branded content, ad film and wild life photography. I have created two short film to showcase portfolio at Ogilvy Mumbai, Taproot & JWT.
"Tu Judaa" short music audio film The Hindu "PM IT'S AM" Print and TV ad Film
Also, created Visit Gondal website to promote hidden germs of Gujarat. For more info, visit - www.visitgondal.in
Selfridges London ( Head - Office)Work Placement
Sep. 2012 - Oct. 2012London, united kingdom•Managed international promotion events including brand launching events for Louis Vuitton in collaboration with advertising agency like JWT and Saatchi & Saatchi London
Mccann Erickson LondonWork Placement
Feb. 2012 - Mar. 2012london, united kingdom•Managed campaigns across TV, Print, Radio & Digital platforms for McCann Worldgroup client includes Subway, Loreal, Mastercard, London Olympic, Toshiba, Chico, Forcestore.co.uk •Supported in performing research, pitch presentations, on-ground activations, web traffic analysis and liaised with vendors
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