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Work Background
BazaarvoiceGraphic Designer
Oct. 2023Austin, Texas Metropolitan Area
ClickPostGraphic Designer
Nov. 2022 - Oct. 2023India
affable.ai [now a Bazaarvoice solution]Senior Designer
Oct. 2021 - Oct. 2023Singapore
The EssenceFounder
May. 2021India"The Essence" is not just a creative digital agency; it's a sanctuary for innovation, a hub of artistic minds, and a forge where ideas are refined into digital brilliance. Founded in 2021, we are a vibrant and dynamic team dedicated to redefining creativity in the digital landscape.
SnapdealAssociate Brand Marketing
Mar. 2021 - Oct. 2021Gurugram, Haryana, IndiaIn this role, I've thrived in three key areas:
Digital Ad Campaigns:
I have a proven track record of collaborating seamlessly with advertising agencies to craft compelling brand narratives, as exemplified by the recent "Brand Waali Quality Bazaar Waali Deal" campaign, featuring renowned figures like Riteish Deshmukh and Genelia D’souza.
I extended this narrative into the successive campaign for the South Market, ensuring its seamless continuity.
Social Media Expertise:
My role involved close collaboration with social media teams to curate impactful content and enhance our online presence.
I maintained stringent quality control over designs used across our social media platforms.
Additionally, I took on the mantle of managing the design team, guiding their efforts to create engaging content that reinforced our brand's digital presence.
Design & Video Production:
In addition to overseeing agencies and campaigns, I personally engaged in designing and producing videos for urgent or special scenarios, ensuring a high level of quality and creativity in our visual content.
SnapdealSenior Graphic Designer/ Video Editor
Aug. 2015 - Mar. 2021New DelhiIn my multifaceted role, I've successfully managed various aspects of visual content creation and design, encompassing:
Micro Video Project:
Building an extensive video library for listed products on Snapdeal's website and app.
Transforming videos for embedding on Product Display Pages (PDP).
Crafting engaging video content for the promotion of products and services across social media platforms.
Taking the lead on the technical facets of the entire video production pipeline, from inception to the final output.
Innovating and executing new video concepts in alignment with communication strategies and brand guidelines.
Video Content Creation:
Developing diverse video content types for social media, including curated and unboxing videos.
Collaborating on weekly Seller Stories production with photographers to ensure high-quality output.
Creating promotional videos, such as Snapdeal Film Partnerships.
Social Media:
Designing captivating social media creatives for campaigns, sales, and other promotional activities.
Regularly updating Facebook and Instagram Stories and Covers in accordance with sales and campaign objectives.
Print Oriented Design:
Generating newspaper print advertisements for monthly sales across various publications.
Producing or adapting print-ready artwork for internal executions, such as danglers and posters.
Internal Communication:
Orchestrating the process for e-mailer design and internal communication.
Converting graphic-designed visual elements into HTML.
Ensuring timely scheduling and release of emails.
Overseeing all internal communication touchpoints, including emails, posters, and LCD branding, to ensure effective execution.
Script TechnologyLead Graphic Designer
Mar. 2015 - Jul. 2015Noida• Generated computer graphics and page layout software, graphic elements and photography.
• Conceptualized, planned and executed original designs for a wide range of website
properties.
• Trained junior designers on computer graphic design programs such as Adobe Illustrator
and Adobe Photoshop.
• Delivered webpage design in production ready graphics to develop in HTML and CSS.
• Maintained consistent use of graphic imagery in materials and other marketing outreach.
• Translated discussions into leading on demand web design and layout.
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