Sami Ullah - Chief Business Officer, Swich by Numbers

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Work Background

SwichChief Business Officer

Sep. 2022Dubai, United Arab Emirates · On-site-Develop and implement business strategies for the enterprise and digital solutions divisions in alignment with the overall corporate goals. -Drive revenue growth through the development and execution of effective sales and marketing strategies.---Oversee the operational aspects of both enterprise and digital solutions divisions to ensure efficiency, quality, and customer satisfaction. -Monitor financial performance, identify areas for improvement, and implement corrective actions as needed. -Collaborate with sales teams to identify and pursue new business opportunities, expand customer relationships, and meet revenue targets.

Jazz (previously known as Mobilink)Head of M2M/IOT Sales Overlay

Nov. 2018 - Apr. 2022Islamabad, PakistanIdentifying potential customers and opportunities in the B2B segment, thereby cutting across multiple channels; Large accounts, SME, B2G etc. Evaluating techniques for addressing customers’ requirements and solution integration into customers’ systems Elaborating on value added services/solutions against customised requirements and assures streamlining of business operations through M2M/IoT solutions offering Monitor team’s performance on sales/business development activities and ensures achievement of yearly sales targets Responsible for Developing number of key customer references, explaining to potential customers what the M2M/IoT solutions can do for their businesses Liaising with Marketing, Operations, Pre-sales teams to cater customer requirements Developing an end to end value chain with customers and service partners through long term contracts and ensure sustainable revenue generation Responsible to Participate in analysis and segregation of assigned revenue targets among with segment and channel teams Negotiate post-sales service fees with marketing, requesting service discounts as per the customer relationship and business volume Monitor team’s progress against assigned targets on weekly basis and ensures efficient execution of plans Responsible to highlight any revenue deficits and devise appropriate measures for required course correction Oversee account services, helping sales teams in account retention and churn control Manage and ensure timely recovery from M2M/IoT accounts Monitor product life cycle, propose refinements and develop expert knowledge of key market drivers

MobilinkAssistant Manager Marketing Enterprise Products and M2M/IOT Solutions

Aug. 2015 - Jul. 2017Main responsibilities: • Business segment strategy • Market analysis • Product concept and design • Partner management • Pricing Strategy • Revenue (P/L) management • Sales channel management • Customer experience • Product road-maps and evolution Successful Product Launches : • Smart Office – A virtual mobile PBX service • Smart Track – GPS based field force tracking solution • Cell Track – GSM based field force tracking solution • Campaign Management Tool – SMS and voice broadcast solution • Field Forms – A smart app based order taking solution • M2M/IOT turnkey solutions including Device portfolio for verticals like fleet tracking , asset tracking and Personal Tracking

M3 Technologies (ASIA) BerhadVice President Sales and Marketing

Aug. 2017 - Nov. 2018Pakistan• Vice President for Technical Service Sales and Marketing. • Development of strategic plans from opportunity identification, SWOT Analysis, Business planning, KPI development and eventual project management. • Designing & implementing strategy for Mobile Banking, Alternate Delivery Channel, Enterprise Solutions, M2M Solutions & VAS products with an approach for achievement of annual customer sales targets. • Development of strategic plans with associated KPIs and leading the team for achievement of set forth service objectives of the organization. • Identification and management of technological enhancements and determination of viability of emerging technologies to be assimilated and integrated with in the customer organization. • Establishment of short and long-term departmental goals, objectives, operational policies & procedures for product development and implementation. • Instigation of enterprise objectives and budgets to facilitate orderly and efficient operations. • Negotiate service level contracts with vendors and customers. • Advising the Board of Directors on strategic international collaboration for acquirement of new platforms and technology. • Vendor and equipment evaluation in terms of cost benefit analysis and service quality. • Collaboration with business operations division on system implementation, migration and co-existence strategy and best practices. • Collaboration with third party technical consultants for product design & project implementation. • Advising technical team on the business continuity strategy and planning.

Telenor GroupPrepaid Charging Specialist

Sep. 2014 - Aug. 2015Islamabad, Pakistan• Leading the CBS Implementation team • Acting as POC for Offer Management Team from Implementation side and involved in design and tariff structure of different products with pricing and commercial teams • Involved in the implementation of Internet bundles using DCCV on diameter for the first time • Part of design and implementation team of location base offer where subscriber can activate his offer through sms instead of USSD • Development, configuration and roll out of numerous products and price initiatives for Telenor’s Business and Consumer segments • Managing end-to-end product launches related to tariff and pricing ensuring correct tariff implementation through pre and post-launch testing • Requirement gathering, analysis, scoping and execution of projects and change requests related to charging and top-up • Ensuring timely delivery of projects within allotted budget and project status visibility to stakeholders at all management levels • Coordination with cross functional teams in Marketing, IT/Engineering & Technical to ensure smooth roll out and functioning of various products and services • Content management and new developments related to products assigned • Vendor evaluation and vendor management for new and existing services

Telenor GroupIN Services Specialist

Jun. 2012 - Mar. 2014Islamabad• Main responsibilities: - Acting as a team lead and managing daily operational and maintenance tasks within Team. - Reporting to Director Technology for IN specific issues - Responsible for the formation and floatation of KPI reports on weekly basis - Responsible for the launch of new tariff Plans on IN - Acting as a main interface for vendor , currently NSN upcoming Huawei , and managing activities for vendor - Currently involved in the swap of MPOSS, from EservGlobal, to EVC, from Huawei . - Involved in the development of payment plug-in simulator for EVC. - Acting as a main interface for product development and commercial teams for new campaigns and price plans - Acting as a front end for Network Operation Center for IN related Issue

Concurrent SystemsSupport and Integration Consultant

Apr. 2014 - Aug. 2014Khartoum , Sudan• Providing Onsite support with Ericsson for deployed HXC node to ZAIN • Provide Analysis and resolution to daily O&M issues faced by the customer • Leading onsite offer management on HXC with ZAIN and Ericsson • Designed and implemented internet bundle offer by using menu plus and HXC router for the first time • Involvement in pricing and sales discussions with Ericsson and ZAIN for new developments • Requirement gathering, analysis, scoping and execution of projects and change requests related to prepaid and postpaid procedures • Coordination with cross functional teams of Ericsson and ZAIN for ensuring speedy resolution in case of issue or any development

HuaweiSenior Engineer

Oct. 2011 - Jul. 2012IslamabadI am currently handling the maintenance and development issues for CRBT equipment deployed in UFONE . I am acting as a front end interface for customer which includes the weekly meeting with customer which includes discussing ongoing problems and recommendation of different solutions

Nokia Siemens NetworksOBS - IN care Enginner

Jun. 2009 - Oct. 2011@vantage Platforms Commissioning Participated with various commissioning teams for @vantage platform commissioning. Installed new platforms from scratch and also commissioned all Mobilink platforms during Charge@Once 1.1 upgrade. Went through the complete implementation process of setting up of all individual nodes, inter node IP connectivity, relevant configuration settings, service activation and tariff setup. Customer Interface Have worked as an interface to the customer for daily care operations and maintenance tasks. Attended customer management meetings handling technical queries and fault reports. Software Upgrades, Rollouts and patches Managed, coordinated and planned various software rollouts. Installed Hot Patches related to Oracle, Solaris, service etc. Operational Tasks and Escalations Was involved in troubleshooting and fault handling of daily operations and mantainace issues. Resolution and follow up management in coordination with remote support. Worked on platform service features, billing, rating, tariff determination, SS7, IP connectivity, backup & restore, ticket administration, tracing, call setup, @Com etc. Platform Hardware maintenance I have planned managed and carried out hardware activities pertaining to HW replacement and maintenance.

Siemens Enterprise CommunicationsExecutive Engineer

Jan. 2008 - May. 2009IslamabadHipath Exchanges Involved in the installation of Siemens exchanges Hipath 3800, 3550 and 4000. Have also done troubleshooting for these exchanges. Marketing Was involved in marketing of SIEMENS Hipath products. Managed and coordinate meetings with customers and also look upon the maintenance queries

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