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Work Background
Keck Medicine of USCDigital Editor/Writer
Jul. 2024Los Angeles Metropolitan AreaI specialize in transforming complex medical information into engaging, accessible digital content that enhances patient education and strengthens institutional brand authority. Combining expertise in digital strategy, content marketing, and healthcare communications, I create high-impact assets that drive engagement while ensuring compliance with SEO, accessibility, and regulatory standards. Key Contributions:
✔ VIDEO STRATEGY & PRODUCTION – Scripted and produced 35+ high-impact health videos for multi-platform distribution (Facebook, X, Threads), translating medical expertise into engaging, patient-friendly storytelling.
✔ EXPERT-LED CONTENT DEVELOPMENT – Conducted in-depth interviews with 8+ specialists, crafting E-E-A-T-optimized content that improves credibility, supports medical accuracy, and builds patient trust.
✔ WEBSITE & UX OPTIMIZATION – Led a content overhaul of 30+ service pages, improving structure, accessibility (Section 508), SEO, and readability while reinforcing brand consistency.
✔ SEO & DIGITAL STRATEGY – Applied data-driven SEO techniques, accessibility best practices, and content refinements to improve search visibility, engagement, and patient education effectiveness.
✔ CROSS-FUNCTIONAL CONTENT LEADERSHIP – Collaborated with physicians, marketing teams, and technical experts to align digital content strategies with institutional goals, enhancing patient education and outreach. Expertise: Digital Content Strategy | Healthcare Communications | SEO & E-E-A-T | Editorial Leadership | Patient Education | Web Accessibility (Section 508) | Social Media Content With a passion for digital storytelling and healthcare innovation, I create content that educates, engages, and empowers patients while driving institutional growth. Let’s connect and collaborate!
California Holistic Mental Health CareDigital Marketing & Content Strategist
Jun. 2023San Diego, California, United StatesI was retained on contract to develop an omnichannel marketing plan including market research, competitive analysis, audience segmentation, and go-to-market strategy. Key Contributions:
- Defined KPIs and analytics framework to measure campaign performance and inform strategic decision-making.
- Researched and evaluated marketing automation platforms to streamline lead generation and nurture processes, and selected HubSpot based on ease of use and integration with website along with phenomenal customer support.
MetaContent Strategist
Mar. 2021 - Mar. 2023Menlo Park, CAIn 2021, I was tasked with creating user-centered content strategy for Stars and Meta's Creator initiative, which was focused on helping creators earn income from their fan base. I contributed to project discovery and oversaw content delivery. Key Contributions:
- Drove 39% increase in click-throughs and 35% boost in conversions, optimized content, and coordinated A/B and MV testing.
- Collaborated with cross-functional teams in Agile environment to optimize content and UX, which resulted in 40% growth in creator post engagement, 93.3% surge in new creator views, and 30% boost in user session goals.
State Farm ®Digital Content Strategist
Jan. 2019 - Jun. 2020Bloomington, ILAt State Farm, I collaborated in an Agile environment to refine digital experiences, streamline product adoption, and develop customer acquisition, engagement, and retention strategies. Key Contributions:
- Increased online application starts 195% by conducting comprehensive audits, research, and analysis to inform digital experience optimization strategies. - Championed A/B testing, performance analysis, and enhanced online navigation to support application start growth.
Council for Adult and Experiential Learning - CAEL.orgDirector of Marketing & Communications
Oct. 2017 - Sep. 2018Chicago, ILAs Director, I led the development, execution, and project management of omnichannel marketing strategies in a mission-driven, non-profit Agile environment. I managed a cross-functional team (graphic designer, content manager, and copywriter), while managing B2B & B2C marketing ifecycle campaigns, CRM, and digital strategy to drive engagement, lead generation, and sales. leveraging audience segmentation and marketing automation to drive website traffic, lead scoring, SQL distribution, conversions, and sales. Key Contributions:
✔ SEO & SEM Transformation - Executed full-scale SEO/SEM overhaul, including keyword research, technical optimization, and content restructuring, resulting in a 16% increase in organic traffic and a 344% boost in goal conversions.
✔ Product Launch Success - Developed and executed go-to-market strategy for SaaS Career Pathing software, exceeding product launch goals and driving early enterprise HR market adoption,
✔ CRM, Audience Segmentation & Marketing Automation – Implemented HubSpot CRM and email marketing, leveraging audience segmentation and automation to drive website traffic, lead scoring, SQL distribution, conversions, and sales. Achieved a 99.7% deliverability rate, 25.8% open rate, and 8.7% CTR—outstripping industry benchmarks and surpassing the annual conference paid attendance goals through targeted campaigns.
✔ Paid Media Efficiency – Restructured Google Ads account, reducing bid costs by 70%, and increased sales qualified lead generation by 26%+. I specialize in building high-impact marketing strategies that optimize engagement, increase conversions, and drive revenue growth—all while aligning marketing with organizational goals in an Agile, data-driven environment. Let’s connect!
AccuQuest Hearing CentersOnline Marketing & Content Manager
Jun. 2014 - Aug. 2016Hoffman Estates, ILAt AccuQuest, I spearheaded a new patient-centric digital marketing strategy and tactics to shift focus from price-driven promotions to the value and lifestyle benefits of hearing care solutions. Key Contributions:
- Generated 600% increase in online lead generation and boosted online revenue from $30K to more than $250K per month. - Saved $800K annually by resolving process errors while streamlining customer experience and boosting lead conversions. - Managed PPC campaigns across Google, Bing, and Facebook Ads, and drove performance analytics, digital presence, branding, inbound marketing, outreach, social media, website redesign, and UX optimization. - Executed highly successful HubSpot email and marketing automation campaigns that attained 99.3% deliverability, 36.4% open rate, 28% to 78% click-through rates, gained 28K+ new subscribers, and delivered ROMI of 990%+. - Drove substantial revenue growth of 98% in six months and 257% over 2 years and increased average order value from $1,600 to $3,600.
UR Marketing DepartmentPrincipal, Digital Marketing & Strategy Consultant
Apr. 2013 - Mar. 2021Schaumburg, ILDuring this 8-year stretch of my career, I provided full-service omnichannel, full-funnel digital marketing to support SMBs, including writing, editing, curation, proofreading, content, SEO best practices, email, social media, and PPC ads to drive online traffic, leads, and in-store sales.
DeVry UniversitySenior Admissions Advisor
Sep. 2008 - Aug. 2013Chicago, IL
Envision Mortgage SolutionsDirector of Marketing & Business Development
Jun. 2005 - Aug. 2008Crestwood, IL
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