Nissan Motor CorporationGM, Head of Creative Strategy & Experiences
Sep. 2016 - Sep. 2018Yokohama, Kanagawa, JapanIn 2016, Nissan Motor Corp. was in the infancy of modern digital transformation. Thus, based on my background, I was recruited to introduce design thinking and digital storytelling to the communications organization globally. This required assessing digital maturity, defining strategic plans, and creating frameworks for corporate leadership and regions. Key global programs, both digital and educational, could then be developed and deployed to support digital and experiential transformation within Nissan Motor Corporation’s Communications division. Developed the global team, tools, and frameworks for a digital-first, audience-centric, campaign-based storytelling function supporting global and regional digital transformation, including introducing and rolling modern design thinking and campaign-based storytelling framework across Nissan’s 7 global regions.