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Work Background
Ogilvy South AfricaSenior Digital and Social Strategist - Coca Cola Africa OU
Oct. 2024As a senior strategist on the Coca Cola Africa OU for Studio X, I lead the development and implementation of innovative digital and social strategies, as well as creative ideation alignment. My responsibility is to develop and adapt groundbreaking strategies for different African markets, driving meaningful connections with communities based on data collection and insights. This includes partnering with integrators and capability teams to identify opportunities and deliver against client objectives. I also work closely with the end-to-end and insights teams to better understand audiences and brand activities on social media from a data perspective as well as add a strategic layer to monthly reports for key clients.
Sikeleli Travel & ExpeditionsSocial Media Coordinator
Nov. 2019 - May. 2020Canada
Freelance Marketing and Creative ServicesCopywriter, Strategist, Digital Consultant
Jun. 2018Clients include: Liquorice Digital, Hoorah Digital, Vida E Caffe, Bergzicht Guesthouse, Elevator Experience Agency, SneakerLAB, Nestle Revolve, Brands include: Digital Strategy: South African Tourism, WWF, Nedbank, Black Cat Peanut Butter, Lipton Ice Tea, Dolce Gusto, Cleanipedia, Blue Brand, Skeleton Coast, Engen, Rewild, Vodacom, Bergzicht Guesthouse Website Strategy: South African Tourism, Skeleton Coast, Engen, Rewild, Unilever, Telkom, City Of Cape Town, Bergzicht Guesthouse Creative Direction, concept and copywriting: Hi Tec, Vida E Caffe, Lipton Ice Tea, Vodacom, Essentiale Extreme, Dolce Gusto, Cleanipedia, Blue Brand, Skeleton Coast, Massmart, Engen, Robertson, Knorr, Unilever, Avon, Purity, Pepsi Max, SKYY, Vodka, Telkom, Wink Property, Bergzicht Guesthouse Social Media Strategy and planning: Hi Tec, Essentiale Extreme, Dolce Gusto, Bar One, Engen, Robertson, Knorr, Unilever, Telkom, City Of Cape Town, Bergzicht Guesthouse Please ask for specific strategic references and work experiences. All strategy work remains confidential.
Saatchi & Saatchi BrandsRockCreative Group Head
May. 2017 - Jun. 2018Cape Town Area, South Africa
Gloo Digital DesignSenior Digital Copywriter
Jan. 2017 - May. 2017Johannesburg Area, South Africa
Ogilvy & Mather South AfricaSenior Digital Copywriter
Jan. 2016 - Jan. 2017Johannesburg Area, South AfricaATL & Digital Copywriter
HellocomputerCreative Head
Aug. 2013 - Dec. 2015Johannesburg Area, South Africa
The human.kind GroupCopywriter
Sep. 2011 - Aug. 2013Johannesburg Area, South Africa
CityMobCopywriter
Feb. 2011 - Sep. 2011
toodoocopywriter
Jan. 2011 - Dec. 2011
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