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Work Background
Independent ConsultantMarketing Consultant
Jan. 2015London/CambridgeTrusted consultant for Vix Technology, a global leader in smart access and payment systems for public transit, playing a pivotal role in shaping the company’s marketing, branding, and communications strategy over an 8-year period. Also worked alongside teams at agencies Golin, Lewis, WE Communications and Dynamo, providing strategic consultancy to client teams, campaign planning, project management, content production, team management and mentorship, new business support, and more.
Independent ConsultantVix Technology
Jan. 2015 - Dec. 2023
KwittkenSenior Consultant
Jan. 2014 - Dec. 2015Account lead at public relations consultancy, heading up campaigns and client relationships across a portfolio of B2B technology brands. Developed and executed communication strategies and tactical programmes for global clients, as well as media and analyst relationship management and communication, and overseeing internal teams on each account. Took over management of portfolio during time of significant agency change, resulting in 100% client retention. Homes Report’s ‘small agency of the year’.
ACI WorldwideSenior Marketing Specialist
Jan. 2012 - Dec. 2013Directed public relations and internal communications activity across EMEA for ACI Worldwide, a leading global payments technology provider. Drove strategic communications campaigns that improved brand and product awareness throughout the region, alongside a marked increase in international RFP inclusion. Streamlined ACI’s media relations by establishing a network of internal spokespeople, working closely with regional sales teams and the US communications team, and coordinating multiple external agencies. This drastically improved response efficiency to media inquiries from days to hours. Led the execution of a comprehensive internal communications plan for the EMEA managing director and senior leadership team, providing strategic counsel and crafting messaging across various channels, directly leading to a surveyed improvement of employee’s confidence in management.
ReceptionalMarketing Manager / Head of Social
Jan. 2010 - Dec. 2012Headed up social media marketing and communications arm of growing digital marketing agency, establishing the proposition from the outset and growing into one of the core strengths of the agency, exceeding targets within 12 months. Spearheaded successful campaigns for a variety of clients, aligning social media and communication activities to commercial needs. Ran training workshops for both clients and prospects, helping organisations to understand the impact of their social media platform presence and digital communication activities on their brand.
Chameleon PRAccount Executive
Jan. 2008 - Dec. 2010London, United KingdomWorking across a portfolio of predominantly b2b technology clients, responsible for developing and executing on long-term campaign strategies, monitoring and reporting campaign success, media and analyst relations, and content production. Formed close-working relationships with client marketing teams, improving coordinated approach. Supported new business pitching, and secured new business opportunities that lead to award nominations and record media coverage.
Chameleon PRJunior Account Executive
Jan. 2007 - Dec. 2008London, United Kingdom
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