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Network Power<100 people
Roles
💸50%
Marketing
🐦30%
Design
🧨30%
Consulting
Geos
🇿🇦20%
South Africa
🇬🇧10%
United Kingdom
🇷🇴10%
Romania
Work Background
The Local EditMarketing & Product Manager
Jun. 2021 - May. 2022Cape Town, Western Cape, South AfricaFrom the creators of The Pretty Blog, The Local Edit is a groundbreaking e-commerce app that redefined the way people discovered and shopped for their favourite South African brands, all within a single, user-friendly platform. During my year-long tenure following its 2022 launch, I played a versatile role within The Local Edit's dynamic team, focusing on streamlining business operations, bolstering marketing initiatives, and guiding the app's development as a product manager. My responsibilities encompassed: 1. Strategic Marketing: Developed and executed monthly marketing strategies, driving campaigns from concept to completion, resulting in measurable success. 2. Data-Driven Optimization: Continuously monitored marketing initiatives, using analytics to optimize strategies for maximum impact. 3. Comprehensive Marketing Support: Oversaw content creation, including editorials, social media, and newsletters, ensuring consistency, quality, and search optimization. 4. Operational Efficiency: Implemented procedures to enhance daily operations, resulting in improved efficiency. 5. Team Leadership: Managed and monitored team productivity, fostering a collaborative and creative work environment. 6. Innovation and Collaboration: Identified opportunities for app feature enhancements, collaborating with the tech team for implementation. The Local Edit aimed not just to reimagine e-commerce but to deliver an exceptional shopping experience. As a dedicated team member, I played a vital role in our success by aligning marketing strategies with objectives, optimizing content, and enhancing operational efficiency.
MATRIARCHBusiness Unit Director | Cape Town Division
Jun. 2009 - Aug. 2020Cape Town, Western Cape, South AfricaMatriarch is a South African-based Experiential Marketing Agency that has been operating for over 20 years. Matriarch specialises in creating memorable experiences in both the digital and physical space and offers a customized approach to connect brands with their target market. I led the Cape Town division as Business Unit Director, and my role encompassed: 1. Strategic Brand Development: Crafting robust, strategic experiential marketing campaigns and brand strategies that left a lasting impact. 2. Data-Driven Insights: Analyzing customer behavior, consumer trends, market insights, and marketing best practices to shape impactful strategies. 3. Client Partnerships: Building and nurturing client relationships to establish long-term partnerships. 4. Team Leadership: Mentoring a high-performing integrated marketing team of over 30 staff, fostering creativity while maintaining operational excellence. 5. Creative Management: Overseeing the in-house creative and operations teams to translate brand strategies into effective experiential campaigns. 6. Operational Oversight: Providing strategic and operational guidance to ensure service levels exceed client expectations. 7. Operational Excellence: Driving excellence in operations and ensuring project delivery met high standards. 8. Collaborative Integration: Collaborating with multiple ATL and BTL agencies to create fully integrated, 360-degree marketing campaigns. 9. Data-Driven Optimization: Analyzing campaign effectiveness through tracking and analysis, optimizing future initiatives accordingly. Our Clients included prominent names such as: Woolworths
Standard Bank
Pioneer Foods
Reckitt Benckiser
Beiersdorf
Unilever
MATRIARCHAccount Manager | Durban
Jan. 2005 - May. 2009Durban, KwaZulu-Natal, South AfricaI embarked on my career at Matriarch as a Junior Account Executive fresh out of college, rapidly advancing through various roles to become an Account Director. Subsequently, I took the helm of their Cape Town branch, marking a significant milestone in my journey with the company. My role during this time encompassed: 1. Client Relations: Cultivating and maintaining strong client relationships, fostering trust and lasting partnerships. 2. Project Oversight: Taking charge of our various experiential marketing campaigns, ensuring successful execution, and exceeding client expectations. 3. Strategic Leadership: Guiding and strategising with cross-functional teams to drive results. 4. Data-Driven Insights: Utilising data analysis to optimize campaigns and provide measurable value to clients. 5. Team Collaboration: Fostering a collaborative team environment, nurturing creativity and operational excellence. 6. Innovative Solutions: Identifying opportunities for enhancements and creative problem-solving. My journey at Matriarch was marked by professional growth and a commitment to delivering exceptional results for our clients. During this time, my key clients included: Beiersdorf
Unilever South Africa
Woolworths
Pioneer Foods
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