Anzu.ioEvent Marketing Manager
Apr. 2023 - Jul. 2024New York, New York, United StatesResearch and identify potential industry events and conferences for Anzu to attend, sponsor, and/or speak at to further Anzu’s positioning as the world’s most advanced in-game advertising solution
Manage client projects, including VIP and private events and entertainment
Understand the content needs before, during, and after major events, working with the Content team to write session titles, descriptions, and conversational flows
Recruit and communicate closely with external speakers, from setting up prep calls to briefing speakers on key event details
Work closely with the Design team to create compelling and visually appealing materials, including promotional materials, booth designs, and merchandise
Manage the vendor and supplier relationships associated with the events
Work closely with internal teams to ensure the right attendees represent Anzu at industry events, while developing event plans — whether it’s for dedicated roadshows, Lunch & Learns, or gaming days — to expand our presence. Seek out strategic partnership opportunities to drive brand awareness
Measure and report on the effectiveness of past events, making data-driven decisions to optimize future performance
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