José Enrique Bolanos

Customer development Strategy and Execution Manager Central América & Caribbean @Unilever

El SalvadorSales ManagerBusiness Development ManagerChanel Manager👍 Sales & BizDevCustomer Success Manager

Unilever continues to thrive in the Central American and Caribbean markets, with steady growth in both regions. Our focus on sustainable and locally relevant products has resonated well with consumers, resulting in increased brand loyalty and market share. Key strategies such as digital marketing and direct-to-consumer sales have proven effective in reaching our target demographics. However, challenges remain in areas such as supply chain efficiency and market penetration in less developed areas. Moving forward, it is essential to continue innovating our product line and delivery methods to cater to evolving consumer needs and preferences.

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Work Background

UnileverCustomer Development Strategy & Execution Manager CARICAM

Aug. 2022San Salvador, El Salvador

UnileverCustomer Development Excellence Manager CAM

Jul. 2021 - Jul. 2022El Salvador*Customer Development Operations *Perfect Store/Execution *Business intelligence & Catman *Go to market *Automation *P&L

UnileverPMO, Route to Market & Capabilities Senior Specialist Central America

Jul. 2017 - Jun. 2021El SalvadorCapabilities for Planning, execution and follow up for Trade marketing, Sales, Merchants, & Key Accounts Teams. Pilar´s: *Key Portfolio *Processes *Learning *Tools Route to market: Channel, Territory , & Customer Management

UnileverBusiness Intelligence & All Categories Manager for Wallmart CAM, and all other channels CRC & NIC

Jun. 2016 - Jun. 2017Costa Rica

British American TobaccoArea Trademarketing & Distribution Manager CRC and Dominican Republic

Apr. 2015 - May. 2016Costa Rica & Dominican RepublicTrademarketing and Distribution

British American TobaccoCompany Planning Executive for the Caribbean and Central America

Aug. 2014 - Mar. 2015Costa Rica

British American TobaccoMarketing Trade and Consumer Insights Executive for the Caribbean and Central América

Jan. 2014 - Jul. 2014

British American TobaccoMarketing Area Consumer and Non-Specific Insights Executive for the Caribbean

Mar. 2013 - Jan. 2014Consumer and Non-Specific Insights for the Caribbean

British American TobaccoTrade Marketing & Distribution Supervisor

Mar. 2012 - Feb. 2013El SalvadorHigh profile professional managed and coordinate sales resources based on business strategy. Assure the accomplishments of sales, coverage, credit targets, responsibility, visibility, and quality of our products. Maximize the selling-out of our brands through different activities at the POS that allow to positively influence purchasing habits of consumers. Evaluated and proposed new alternatives of distribution.  Reduced 54% the cost per visit, 8% the cost per route, and increased by 47% nation-wide visits by restructuring the distribution.  Successfully restructured trade marketing representative’s work model that led to an increase in sales by 18%, in the first month of implementation(October 2012).

British American TobaccoTrade Marketing Representative for Convenience Cluster Key Accounts

Mar. 2011 - Feb. 2012Manager of $450K annual Budget, Direct Reports to Costa Rica and England, Staff incentive programs, tactical promotions, innovated and monitor in store merchandising, selling out, brand strategies, and mystery shopper at convenience stores and pharmacies. Developed the Shop in Shop Concept charged of inventory management , tactical promotions, staff incentive programs, SIS Awareness, and objective setting of the key variable such as Switching rate, volume of sale.  Exceeded the accounts objectives and 8.9pp of BAT YE SOM through structured programs that increase the consumer trial and switching of BAT brand portfolio.  Developed Shop in Shop Concept achieving 95% of switching rate through loyalty programs, tactical promo, Staff Incentive programs, consumer understanding, and creating awareness by participating in horecas events.

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