British American TobaccoTrade Marketing Representative for Convenience Cluster Key Accounts
Mar. 2011 - Feb. 2012Manager of $450K annual Budget, Direct Reports to Costa Rica and England, Staff incentive programs, tactical promotions, innovated and monitor in store merchandising, selling out, brand strategies, and mystery shopper at convenience stores and pharmacies. Developed the Shop in Shop Concept charged of inventory management , tactical promotions, staff incentive programs, SIS Awareness, and objective setting of the key variable such as Switching rate, volume of sale. Exceeded the accounts objectives and 8.9pp of BAT YE SOM through structured programs that increase the consumer trial and switching of BAT brand portfolio.
Developed Shop in Shop Concept achieving 95% of switching rate through loyalty programs, tactical promo, Staff Incentive programs, consumer understanding, and creating awareness by participating in horecas events.