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Work Background
UnileverCustomer Development Strategy & Execution Manager CARICAM
Aug. 2022San Salvador, El Salvador
UnileverCustomer Development Excellence Manager CAM
Jul. 2021 - Jul. 2022El Salvador*Customer Development Operations
*Perfect Store/Execution
*Business intelligence & Catman
*Go to market
*Automation
*P&L
UnileverPMO, Route to Market & Capabilities Senior Specialist Central America
Jul. 2017 - Jun. 2021El SalvadorCapabilities for Planning, execution and follow up for Trade marketing, Sales, Merchants, & Key Accounts Teams.
Pilar´s: *Key Portfolio
*Processes
*Learning *Tools Route to market:
Channel, Territory , & Customer Management
UnileverBusiness Intelligence & All Categories Manager for Wallmart CAM, and all other channels CRC & NIC
Jun. 2016 - Jun. 2017Costa Rica
British American TobaccoArea Trademarketing & Distribution Manager CRC and Dominican Republic
Apr. 2015 - May. 2016Costa Rica & Dominican RepublicTrademarketing and Distribution
British American TobaccoCompany Planning Executive for the Caribbean and Central America
Aug. 2014 - Mar. 2015Costa Rica
British American TobaccoMarketing Trade and Consumer Insights Executive for the Caribbean and Central América
Jan. 2014 - Jul. 2014
British American TobaccoMarketing Area Consumer and Non-Specific Insights Executive for the Caribbean
Mar. 2013 - Jan. 2014Consumer and Non-Specific Insights for the Caribbean
British American TobaccoTrade Marketing & Distribution Supervisor
Mar. 2012 - Mar. 2013El SalvadorHigh profile professional managed and coordinate sales resources based on business strategy. Assure the accomplishments of sales, coverage, credit targets, responsibility, visibility, and quality of our products. Maximize the selling-out of our brands through different activities at the POS that allow to positively influence purchasing habits of consumers. Evaluated and proposed new alternatives of distribution. Reduced 54% the cost per visit, 8% the cost per route, and increased by 47% nation-wide visits by restructuring the distribution. Successfully restructured trade marketing representative’s work model that led to an increase in sales by 18%, in the first month of implementation(October 2012).
British American TobaccoTrade Marketing Representative for Convenience Cluster Key Accounts
Mar. 2011 - Mar. 2012Manager of $450K annual Budget, Direct Reports to Costa Rica and England, Staff incentive programs, tactical promotions, innovated and monitor in store merchandising, selling out, brand strategies, and mystery shopper at convenience stores and pharmacies. Developed the Shop in Shop Concept charged of inventory management , tactical promotions, staff incentive programs, SIS Awareness, and objective setting of the key variable such as Switching rate, volume of sale. Exceeded the accounts objectives and 8.9pp of BAT YE SOM through structured programs that increase the consumer trial and switching of BAT brand portfolio.
Developed Shop in Shop Concept achieving 95% of switching rate through loyalty programs, tactical promo, Staff Incentive programs, consumer understanding, and creating awareness by participating in horecas events.
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