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Work Background
PlanRadarSenior Digital Marketing Manager DACH
Jan. 2024Vienna, Austria · Hybrid
PlanRadarSenior Digital Marketing Manager Romania
Sep. 2022 - Dec. 2023Vienna, Austria
PlanRadarDigital Marketing Manager Romania
Jun. 2021 - Aug. 2022Vienna, Austria
GEALAN ROMANIAMarketing Manager
Jul. 2018 - Jul. 2020
•Restructured the Gealan Romania division through digital and traditional marketing strategy, leading all aspects of marketing to drive business growth, B2B and B2C lead generation increasing, achieving high results.
•Managing and monitoring marketing spent against budgets and developing existing processes to maximise ROI levels.
•Creating leading strategies in delivering first-rate marketing solutions and successfully improving marketing performance, customer engagement and brand loyalty that ensured targeted business growth and brand awareness.
•Conducting marketing research and analysing consumers and competitor insights to develop and adopt repositioning and communication strategies. As a result of this market research in the B2B area, I had identified an opportunity for Gealan Romania which led to the creation of the first edition of Gealan Academy for Windows Installers - first edition at Gealan Romania. •Increased website traffic by developing and implementing SEO and paid media strategies, along with content strategy, achieving more than 10 millions website visitors.
•Worked closely with the communication team in Gealan Germany (Gealan HQ) in order to define and optimise the content/format/channel combination and distribution, by creating and amplifying attention-worthy content on digital / social media platforms through effective campaigns.
•Lead optimization and nurturing strategy to facilitate the hand-off between marketing and sales.
Smarty Loodik MediaDigital Marketing Manager
Jun. 2016 - May. 2021Bucharest, RomaniaDrive and manage KPIs and ROI for E-commerce campaigns, delivering exceptional results in sales, transaction value, profit margin, and ROAS.
Successfully set up complex media partnerships, demonstrating strong sales skills and managing a diverse range of stakeholders.
Managed paid ad campaigns across search, display, social, and re-targeting networks, conducting comprehensive keyword research, analysis, and performance testing.
Developed and executed media plans, ensuring adherence to budgets and optimizing campaign performance.
Analyzed web metrics to provide monthly campaign performance reports to clients, recommending optimizations to enhance media performance.
Achieved key performance indicators such as reducing website bounce rate, increasing dwell time, and improving conversion rates.
Coordinated the development of the Karmangeria brand website and devised a comprehensive digital strategy.
Fruitful Romania: Launched the Fruitful Romania brand in March 2020, leading digital strategy, PR, web development, app development, social media marketing, SEO, and event management efforts.
Provided marketing and PR consultancy services to the Romanian Polo Federation, collaborating closely with the internal marketing team.
Consulted Bergerat Monnoyer Romania on digital marketing strategies for the Eneria brand.
Skin MediaOnline Marketing Specialist
Jun. 2016 - Jul. 2018BucurestiSuccessfully built and nurtured online communities (tribes) for renowned brands including BaByliss Paris, Dirt Devil, Kuvings, Crock-Pot, Oster, Breville, Food Saver, and Ozen.
Managed comprehensive digital marketing programs encompassing SEO, PPC, partner (affiliate) marketing, and display advertising.
Led digital projects and effectively managed social media accounts for the Romanian subsidiary of the aforementioned brands, delivering measurable results.
Tracked and analyzed website traffic patterns to identify trends, insights, and areas for improvement, providing regular internal reports.
Achieved significant increases in lead generation and retention through strategic digital marketing initiatives.
White Image - Loyalty SolutionsAccount Manager
Oct. 2014 - May. 2016Successfully managed a diverse portfolio of clients, including prestigious brands such as Porsche Inter Auto, Dona Pharmacies, Alpha Bank, Romstal, Dent Estet, Catalyst Solutions, NNDKP, Bergerat Monnoyeur, and other notable clients.
Implemented sales and lead optimization strategies, focusing on designing effective B2C and B2B customer acquisition and retention campaigns.
Developed comprehensive customer lifecycle communication plans aligned with the established retention strategy for associated accounts.
Built and executed A/B tests to refine campaign performance and drive continuous improvement.
PixioAccount Manager
Jun. 2013 - Oct. 2014Successfully managed a diverse range of online and offline projects, including websites, online applications, social media channels, offline print campaigns, and online communication strategies.
Managed paid ad campaigns across search, display, social, and re-targeting networks, conducting comprehensive keyword research, analysis, and performance testing.
Provided assistance in managing and maintaining accounts of strategic clients, ensuring their satisfaction and fostering long-term relationships.
Consulted clients on campaign requirements and objectives, formulated effective strategies, presented proposals with agreed timescales and budgets, supervised teams, monitored work progress, and analyzed and interpreted results.
Wrote, copy edited, and proofread articles for websites, ensuring high-quality content.
Served as a copywriter for online media platforms, corporate presentations, and marketing materials, delivering persuasive and engaging messaging.
Engaged in research activities, including media monitoring, market monitoring, and market analysis, to stay informed about industry trends and competitor strategies.
Managed key clients, including Alfa Wasserman (website game and social media for a pharmaceutical product), Winmarkt Romania (social media), Graffiti PR Agency (websites, games, Facebook apps), and Total Lubricants (integrated marketing campaign for Elf Evolution).
PixioSocial Media Specialist
Jun. 2012 - Dec. 2014București, România
PixioSales & PR Representative
Jun. 2012 - May. 2013București, România
Profi Rom FoodPublic Relations Assistant
Feb. 2012 - Mar. 2012București, RomâniaOrganized a successful press conference in February 2012, collaborating closely with the PR Manager to ensure a smooth execution and maximize media coverage.
Authored compelling articles that were published on the company's website, effectively communicating key messages and engaging the target audience.
Conducted press monitoring activities, tracking media coverage and analyzing the company's presence in the press.
Developed and maintained strong relationships with media representatives, fostering a positive and mutually beneficial rapport.
Spearheaded media buying initiatives, contributing a cost-saving idea that garnered praise from the PR Manager. By negotiating with a media center instead of multiple newspapers across the country, valuable time and financial resources were conserved for the company.
Creative Ideas PR & MarketingInternship
Nov. 2011 - Jan. 2012Press monitoring, creating databases, talking to journalists, copywriting, participating to brainstorming sessions, online PR.
University of BucharestEvent organizer - Internship
May. 2010 - Jun. 2010Organizing meetings and informing the targeted institutions on the organized event (3 institutions per day);
Informing and motivating young pupils to attend the “Educational Fair”.
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