Kurt GeigerMarketing Assistant
Jan. 2007 - Dec. 2007This role consisted of assisting the Creative Director, Head of Marketing & PR and the Visual Merchandising Manager. My role included: monitoring the marketing budgets; liaising with suppliers; designing in-store POS; assisting the Visual Merchandising manager with the implementation of new window schemes and product positioning within stores. Two of the most significant parts of my role were: - The management of Vogue Catwalk, a pull-out within Vogue’s July Issue. I was left in charge of liaising with the production team at Vogue UK with regards to the layout and look-and-feel of the pull-out, and liaising with external advertisers such as Jimmy Choo, Alexander Mcqueen and Burberry on the production of their chosen adverts. I also assisted creatively on the three page editorial photoshoot incorporating Kurt Geiger product. - Assisting on the creation of the AW08 advertising campaign, where I worked alongside both Saturday and AND Productions who were the agencies employed to complete the campaign. My role involved casting the models, ensuring all product was available for the shoot, inputting creatively when the shoot took place and also the approval of the final campaign.