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Work Background
SharkNinjaMarketing Manager - IMC UK
Jul. 2024London Area, United Kingdom
Brand GoodKnight LtdMarketing Consultant
Mar. 2024
SauconyEMEA Regional Marketing Manager
Mar. 2022 - Mar. 2024London, England, United Kingdom- Oversaw marketing and promotion of Saucony Originals in EMEA region, managing direct markets and coordinating distributors.
- Collaborated with key stakeholders to develop and execute marketing strategies, driving brand growth and profitability.
- Achieved a 110% increase in DTC traffic through successful B2B & B2C activations at Paris Fashion Week Men's.
- Orchestrated strategic product launches and collaborations resulting in significant sell-through rates.
MUSTOChannel Marketing Manager
Mar. 2019 - Dec. 2021London, Greater London, United Kingdom- Led collaborative efforts between Sales and Marketing teams to elevate brand visibility within key wholesale accounts.
- Implemented innovative e-commerce photography resulting in a 15% improvement in sell-through.
- Successfully executed regional brand marketing events, increasing event revenue by 20%.
The CapraHead Of Marketing
Jul. 2017 - Mar. 2019London, Greater London, United Kingdom- Orchestrated comprehensive marketing strategies for Constance Wellness, resulting in a 40% increase in bookings.
- Managed brand awareness campaigns, global partnerships, and website redesign.
Peak HealthHead Of Marketing
Jul. 2017 - Mar. 2019
Gap Inc./ Banana RepublicMarketing Manager (Fixed Term Contract)
Aug. 2016 - Jan. 2017London, United KingdomManagement of Banana Republic’s marketing and communications activities for all UK and EU stores, the email communications via Salesforce for the EU database and the social media channels (Facebook & Twitter) for Europe.
IMGBrand Marketing Manager
Jul. 2015 - Jan. 2016Managing the marketing strategy for IMG’s in-house fashion label (American Freshman). Role included: - Directed the alignment of American Freshman digital marketing strategy with the in-house teams and social agency; executed new Instagram tactics leading to a 4x growth in followers within three months.
- Managed all aspects of American Freshman events, including a 10-date national university tour, a summer residency at Thorpe Park, and activations at Boardmasters and Big Feastival festivals, collectively reaching over 500,000 attendees.
Fred PerryGlobal Marketing Coordinator
May. 2012 - Jul. 2015London, United KingdomIn charge of implementing the marketing strategy alongside the PR team for Fred Perry globally under the direction of the Marketing Director/Brand Director/Managing Director.
FreelanceMarketing Professional
Jul. 2011 - May. 2012London, United KingdomWorking for various Event Production and Marketing agencies (including Momentum Worldwide, Ear to the Ground, Pretty Green, Amplify & The Tailor of Shoreditch) I have worked on events and marketing activations. My roles have included: - On-site Event Manager for the VIP Terrace Area at the Summer Series with American Express, at Somerset House. - Event Production Assistant at International Paralympic Day for Cadbury Spots v Stripes area.
- Assistant Event Manager for Cadbury Arena at Sainsbury Super Saturday festival
- Artist Liaison and Assistant Event Manager for The Book Clubs' 'Bookstock' & 'Leonard Street: Royal Wedding Street Party' street party events.
- On-site Project Coordinator for 'A Lee is You' in-store marketing activation.
DieselMarketing Coordinator
Jan. 2008 - Jul. 2011Skills/Responsibilities for this role have included: • Communication
- Dealing on a regular basis with key Diesel and 55DSL accounts.
- Delivering precise and pro-active presentations.
- Dealing direct with various creative and marketing agencies. Also, direct dealings with various print and production companies. • Relationship Building
- Development and use of a large contact list consisting of various marketing agencies, print and production companies, wholesale and retail accounts, and music and event agencies.
- Involved in all aspects of building key account relationships, both for 55DSL & Diesel. • Management
- Responsible for regional Diesel:U:Music tours within the UK, various retail marketing promotions and Diesel training events.
- Full control of the UK arm of Diesel’s social networking activities driven through Twitter and Facebook. • Strategic Planning
- Writing strategic level documents for retail and marketing activities.
- Driving creative art direction for Diesel and 55DSL from concept to consumer.
- Development of highly creative, stand-out promotional events and campaigns. • Flexibility/Initiative
- Always aware of client/market/environment situation and be able to adapt quickly. • Teamwork
- Setting clear aims and objectives and working as one to produce a clear message.
- Working collectively both in-house and through external agencies.
55DSLMarketing Assistant
Jan. 2008 - Dec. 2009
Kurt GeigerMarketing Assistant
Jan. 2007 - Dec. 2007This role consisted of assisting the Creative Director, Head of Marketing & PR and the Visual Merchandising Manager. My role included: monitoring the marketing budgets; liaising with suppliers; designing in-store POS; assisting the Visual Merchandising manager with the implementation of new window schemes and product positioning within stores. Two of the most significant parts of my role were: - The management of Vogue Catwalk, a pull-out within Vogue’s July Issue. I was left in charge of liaising with the production team at Vogue UK with regards to the layout and look-and-feel of the pull-out, and liaising with external advertisers such as Jimmy Choo, Alexander Mcqueen and Burberry on the production of their chosen adverts. I also assisted creatively on the three page editorial photoshoot incorporating Kurt Geiger product. - Assisting on the creation of the AW08 advertising campaign, where I worked alongside both Saturday and AND Productions who were the agencies employed to complete the campaign. My role involved casting the models, ensuring all product was available for the shoot, inputting creatively when the shoot took place and also the approval of the final campaign.
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