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Work Background
MONIIFYMarketing Communications Specialist
Nov. 2024Dubai, United Arab Emirates
ITSHERWAYMember
Sep. 2024United Arab Emirates
Ethical GoodsCofounder & General Manager
Mar. 2024At Ethical Goods, we are committed to revolutionizing the import and trade industry in the UAE by promoting ethical practices and values. As a company recently registered in the UAE, we specialize in sourcing and trading with ethically produced brands from around the world. Our ethos is deeply rooted in principles that prioritize sustainability, fairness, and social responsibility.
AlsayeghProject Manager
Jan. 2024 - May. 2024Abu Dhabi Emirate, United Arab EmiratesAlAin Flower Festival on behalf of AlAin Municipality Event Director - Jan 2024- March 2024
Directed and led a multifaceted team of five managerial positions and 100+ ground operational staff.
Oversaw the end-to-end management of the event, meticulously handling budgetary considerations and ensuring seamless execution of all project phases.
Spearheaded the flawless execution of the festival, orchestrating the integration of diverse components with precision and finesse.
Demonstrated exceptional crisis management skills by swiftly managing the restoration of the festival site within an impressive 48-hour timeframe post-severe storm, ensuring the uninterrupted success of the event.
AlsayeghProject Manager
Dec. 2023 - Jan. 2024Al Ula, Tabuk, Saudi ArabiaWord of AlUla and AlUla Poets Night on behalf of Royal Commission of AlUla - SA
Project Manager- Nov 2023 - Jan 2024
Spearheaded under the supervision of the event director the Word of AlUla program, showcasing Arabian heritage and Arabic culture through month-long workshops.
Directed a team as Project Manager for the Alula Poets Night, orchestrating a stunning transformation of the desert landscape into an enchanting event venue. featuring exceptional talent performances, ensuring a flawlessly executed and memorable experience
GuestReady GroupMarketing Manager - GCC
Oct. 2022 - Dec. 2023Dubai, United Arab Emirates
Misk EntrepreneurshipEntrepreneur In Residence
Oct. 2022 - Apr. 2023Dubai - SA
5th Wall Immersive Media LabBusiness Development & Marketing Manager
Aug. 2022 - Nov. 2022Dubai, United Arab Emirates
AlBeer GrillOwner/ Manager - Marketing Manager
Dec. 2019 - Jul. 2022Birzeit - PalestineManaged all branding activities and materials in addition to location design and renovation Established online presence on Facebook, instagram and Google implementing SEO and content marketing strategies; growing sales from zero to 5-digits monthly within 3 months.
Created social media schedules including 16 monthly posts, 35 stories which increased following organically to reach 3,000 in the first 3 months on Facebook and 4,000 on Instagram
Created paid online campaigns that increased following by 50% in the first year.
Negotiated new contracts with vendors saving the marketing budget USD 30K annually Organized a biweekly farmers market in partnership with the municipality showcasing products from 30 farmers and 50 artisans; increasing revenues by 35% in the first month
Organized biweekly concerts and cultural events which increased monthly revenues by 25%
Filmlab: PalestineFestival Coordinator and Manager
Jun. 2019 - Nov. 2019Ramallah, West BankManaged a team of 25 employees and 50 volunteers to organize and implement PCD 2019.
Lead the planning and programming of 65 international films in 18 locations in 6 different cities, 3 of which fully remotely.
Lead the guest relations team to welcome and host 60 international guests for the duration of the festival
Spearheaded marketing team to increase attendance by 45% from previous year
Secured sponsorship of USD 60K in cash in addition to in kind contributions in the amount of USD 25K
Al Yasmineh Home & Corporate ServicesFounder- Managing Director
Jan. 2016 - Aug. 2022Ramallah - PalestineFounded AlYasmineh Home & Corporate Services, a fintech startup that focuses on the facilitation of facility management services; cleaning, maintenance, gardening etc. Executed every aspect of business management from market research and finance to operations and marketing in addition to managing all day to day operations.
Spearheaded the conceptualization and spearheaded the design and development of a workforce monitoring application.
Designed and developed all marketing collaterals and online presence including website and social media pages
Developed and managed SEO and social media strategy, tailoring SM and PPC plans which increased reach by 7000 followers on Facebook and 5000 on Instagram in the first 6 months
Welfare AssociationWAY Program Manager
Jul. 2013 - Oct. 2015Palestinian TerritoryDesigned all marketing and communication collaterals of the program and all supported initiatives and activities.
Managed WAY online presence, achieving 4000 Facebook followers organically in the first 6 months.
Managed membership promotion increasing WAY members from 30 to 70 in one year creating 5 chapters in new localities
Managed the marketing of 5 awareness and fundraising campaigns raising USD 500K
EcoHotelsMarketing Communications Executive
Sep. 2010 - Jun. 2013Amman- JordanRedesigned and developed Feynan Ecolodge marketing collaterals
Accompanied 8 journalist tours achieving mentions and articles by renowned travel publications such as Conde Nast Travel, National Geographic and others
Lead the application process achieving numerous excellence awards
SYNTAXProject Coordinator
Mar. 2009 - Mar. 2010Managed the Mobily Telecommunications company account serving as a liaison between client and the creative team.
TRACCSAccount Executive
Jan. 2007 - Dec. 2007Managed 8 accounts devising and implementing PR plan and activities & liaising between client and editorial team
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