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Work Background
The Intern GroupSr. UX/UI Designer
May. 2022 - Jun. 2023Digital transformation and user experience and interface design for Talanta: an innovative platform that connects young professionals with internships and companies willing to train and provide growth opportunities. In this role, I had the opportunity to participate in processes such as benchmarking, user interviews, creation of user flows, user journeys, and definition of user personas. Additionally, I built a robust style guide to ensure a consistent visual appearance and a cohesive user experience in all interactions with the platform, resulting in the design of respective wireframes and ultimately prototypes, followed by thorough testing to guarantee an optimal experience. Throughout the development of the platform, I maintained constant communication with stakeholders to understand how to adapt analog processes of the past to touchless automation, achieving effective digital transformation.
GlobantVisual Designer (ux/ui)
Oct. 2021 - Jun. 2022Ciudad de Buenos Aires, Provincia de Buenos Aires, ArgentinaI was part of the team that created Ecuador's first digital wallet, a project that involved a deep market study to understand our future users, many of whom had no banking experience. This presented a significant accessibility challenge. As part of the process, we analyzed data, created user profiles, user flows, diagrams, and journeys. Building upon this foundation, we began developing the brand Peigo, aiming to create a sense of closeness to Ecuadorians and reflect their essence. Using these insights, we constructed a brand identity and a product style guide, from which wireframes for each flow were derived. We implemented the latest security and validation technologies to streamline the onboarding process for users who were not yet familiar with technology. We tested the product at different stages and made iterations to achieve the best possible result prior to launch.
EtermaxUX/UI Designer - Product Artist
Oct. 2020 - Nov. 2021ArgentinaI contributed to the UX/UI design of the successful video game Preguntados (TriviaCrack), ensuring a captivating and engaging user experience. Simultaneously, I was part of two teams. The first team was responsible for developing the product's visual identity as a whole. This involved creating elements such as the navigation bar and icons for stores, with the aim of unifying all Etermax products within a consistent universe. In the second team, I led the design area within the squad focused on product engagement. My main task was to continuously create new mini-games that complement the main game experience. My responsibilities encompassed generating wireframes, conducting benchmarking, and analyzing data using tools like Amplitude. Furthermore, I took charge of illustration and art creation for the video game, including backgrounds, assets, icons, and characters, as well as animation and prototyping. I conducted thorough testing to ensure an optimal experience, working on user flows and iterating constantly to improve the product.
InfosisGraphic Designer & Sr. UX/UI
Jul. 2019 - Oct. 2020ArgentinaAt Infosis, I have had the opportunity to work on various projects that have had a significant impact on my professional development. Here are some highlights of my work experience: BillApp: As part of the team, I designed the identity, Style Guide, and created the user experience and interfaces for the mobile application BillApp, which focuses on helping entrepreneurs manage their businesses. The app was the recipient of the Sadosky Award. Yax: I developed the brand and designed the user experience and interfaces for Yax, a traceability and logistics platform that utilizes RFID technology. Infosis Services as a software factory: I worked on the UX/UI design of the "Precios Cuidados" application for the National Government. I maintained constant communication with the client to ensure an intuitive and user-friendly interface, providing clear and accessible information about the prices of mass-consumption products. This application remained the most downloaded app on the Argentina Play Store for over a month. Generation of creative content for social media: I contributed to the promotion and positioning of Infosis' digital products through the generation of creative content for social media. In each of these product design projects, I utilized UX/UI design tools such as benchmarking, user flows, wireframes, and user testing, providing creative and effective solutions for both internal and external clients. Each experience has been an opportunity to apply my skills and contribute to the success of the projects.
AstraZenecaComunication Sr Analyst South Cone
Apr. 2018 - Apr. 2019Buenos AiresDuring my time at the international laboratory Astrazeneca as a Senior Communication and Design Analyst, I carried out various tasks such as designing and developing the intranet, which served as the internal communication hub for the laboratory. I created effective messages to keep employees informed and engaged. Furthermore, I had the opportunity to design the corporate brochure for the South Cone region, aiming to communicate the essence of the company and its identity in a few pages. I also organized events and produced their respective graphic materials, leading a team of hired designers for this task and collaborating with an advertising agency to ensure high-quality results. The design of the Digital Newsletter and the corporate Intranet were entirely under my responsibility, creating interactive and engaging user experiences for employees. Campaign presentations, email marketing design, and generating creative content for social media were also within my scope of responsibilities. Lastly, I had the chance to develop the branding for the "Quiero Ser" internship program, creating a solid and cohesive identity. Throughout the process, I supervised and controlled projects to ensure timely delivery and quality at each stage. I am proud to have been part of a company that makes such a significant impact on the world while working in a dynamic and challenging environment.
IntekToysMarketing Graphic Designer and Art Director
Feb. 2013 - Dec. 2017Buenos AiresIn my work experience at Intektoys, I have had the privilege of working with renowned brands such as Disney, Playmobil, Barbie, Cartoon Network, and Hotwheels. My role involved designing and art directing for various campaigns, ensuring a strong visual presence and brand consistency. I have been responsible for the development, coordination, and design of both online and offline materials, creating impactful visual assets that effectively communicate the brand messages. One of my notable achievements includes leading the relaunch and rebranding of the Playmobil brand through a comprehensive 360-degree campaign. Additionally, I was responsible for the rebranding of the Intektoys brand in over 4 countries, managing the design process and ensuring brand consistency. I have also taken charge of end-to-end computer-generated commercial production, using After Effects as the primary tool, from concept development to final execution, ensuring high-quality and visually appealing commercials. In addition, I have applied my skills in web design, creating visually engaging and user-friendly websites. Furthermore, I have contributed to the design and implementation of point-of-purchase (POP) materials and special exhibitions, enhancing brand visibility and driving customer engagement. Lastly, I have designed stands for various events such as Comicon in Argentina and international fairs in Germany and Hong Kong, creating immersive and captivating experiences for attendees. Through my diverse experiences in marketing graphic design and art direction, I have consistently delivered creative solutions that align with brand objectives and captivate audiences.
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