Vanessa Silva

Growth Marketing Lead @Hiire

💸 MarketingBusiness Owner📝 Influencer or BloggerSound engineerSound designer🎥 Entertainment✨ Business OwnerContent ManagerSMM ManagerSEO ManagerCreative ProducerCopywriterBloggerVideo EditorPodcast HostCommunity ManagerProducerMarketing Director

I'm a creative, dynamic, and results-driven professional currently serving as the Growth Marketing Lead at Hiire Company. I have a strong background as a content creator - having a website, podcast, and YouTube channel for a passion project. At the same time, I have extensive knowledge of digital marketing, specializing in content and organic growth strategies. Before joining Hiire, Vanessa held various marketing roles in different organizations, honing her skills and gaining valuable industry experience. I hold a specialization in Social Media Marketing and am passionate about leveraging my knowledge to help businesses achieve their goals through valuable content.

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Work Background

HiireGrowth Marketing Lead

Jan. 2024Lisboa, Portugal · Remote🎯 What I do: - I create marketing plans and strategies - I assure myself that content created and shared is valuable and helps followers - Creation of content calendar for various social networks (LinkedIn, Instagram, TikTok, YouTube and Website) - Content creation for 2 different calendars (Hiire and CEO) - Development of blog articles focusing on good SEO practices - Setup and monitoring of live broadcasts (livestreams) on LinkedIn - Direction, filming and video editing - Copywriting for events/lectures/workshops - Design of content for social networks (and presentations for events) - YouTube channel content management and SEO optimization - Client management in partnerships/sponsors - Data analysis/KPIs to improve content, generate more leads and bring better results

FreelanceMarketing Consultant

Jan. 2024Portugal · RemoteAs a freelance marketing consultant, I help businesses and entrepreneurs improve their online presence. My consultancy focuses on: - Definition of problems and solutions to them - Helps in creating a personal brand (from the content, to the tone of writing, design, etc.) - Tips for attracting job opportunities - Mentoring and follow-up in content creation - Content strategy creation - Creation of content calendar and help in its development At the moment, with my mentoring, of the 3 people who used my services, one improved his CV and LinkedIn and found a job in less than 2 months in the IT area. Another started consistently creating content on LinkedIn and receiving private messages with job offers. The 3rd person restarted their online presence - LinkedIn - focused on a coaching business. I am currently waiting for results because this person will start their personal branding project at the end of June 2024.

Uzumibi AgencyCEO & Founder / Content Creator

Aug. 2023Portugal · RemoteUzumibi Agency is an award-winning boutique digital agency focused on content creation and web and app development services for tech startups, HR companies, and entertainment agencies or entrepreneurs. This is a freelance project as it is still far from self-sufficient. We have a small 4 member team at the moment. If you know someone who needs our help to improve their presence online through smooth, fast websites or content creation that makes a difference, let me know in the DMs! (We have a neat referral fee for a contract fully paid!)

The Hand That Feeds HQSEIYUU LOUNGE podcast host

Aug. 2020Cascais, Lisboa, Portugal🔷 Hosting of weekly podcast about Japanese voice actors and the music industry in Japan linked to anime. 🔷 Research and writing of scripts for the episodes 🔷 Sound recording and editing (Adobe Audition) 🔷 Creation of videos to accompany the podcast (using Adobe Premiere Pro, Adobe After Effects and Adobe Photoshop) 🔷 Focus on good SEO practices (optimize tags, descriptions, headlines, metadata, descriptions, etc.) 🔷 Schedule publications You can check the podcast here: 🔺 YouTube: https://bit.ly/2Eva5DD 🟢 Spotify: spoti.fi/2ELiC4I ⚪ Apple Podcasts: https://apple.co/3bzxW12 🟡 Google Podcasts: https://bit.ly/3i4rwtb

The Hand That Feeds HQFounder/Editor-in-chief/Reviewer

Mar. 2010CascaisCurrently, I am my own team (it's one of the perks of being a founder of a project as personal as this one): 🔵 Content creator (video and text) 🔵 Social Media Manager (Twitter, Facebook, Pinterest, and YouTube) 🔵 Music Reviewer 🔵 Editor 🔵 The whole finance department 🔵 The secretary (going over emails and planning my schedule) 🔵 Used to manage a team (other writer and reviewer from 2014 up until 2019) 🔵 Marketing Digital strategist Some achievements: ✔️ Optimization of social network profiles with a focus on good SEO practices ✔️ 1.7 million views and unique 900,000 visitors at The Hand That Feeds HQ (data from May 2021) ✔️ Organic growth of followers of The Hand That Feeds HQ on twitter in 1 year of 270% ✔️ 1.3M organic impressions with a total audience of 249.26k (data referring to May 2021) on Pinterest ✔️ Website has several focus keywords in Google's top 10 (result of on-page SEO and technical SEO optimization) Although founded in 2010, The Hand That Feeds HQ website only took its current shape in 2011. Founded and headquartered in Cascais, Portugal, The Hand That Feeds HQ is an English language website, leader in the promotion of music releases and other projects by Japanese male voice actors (seiyuu). This niche made our phased growth possible by adjusting to our and our readers' tastes, refining our writing to make it more accessible to everyone, providing more detailed articles, better translations and always developing those tasks with focus, clarity, impartiality and quality.

Randstad PortugalCommunity Manager

Nov. 2022 - Dec. 2023Lisbon, Portugal · HybridAlthough community management is the function that serves as a "highlight" for this description on LinkedIn, what I do is very similar to what a mini-marketing agency would do (I would say... less intense than an agency, believe me, I've worked for an agency and the rhythm is not even comparable). So what do I do? - Social media management - Content creation (publications on job vacancies, events, articles, etc.) - Video and photo editing (for social networks only) - Creation and organization of social media calendar - Performance/paid media consultancy for meta and google ad campaigns - SEO consultancy for blog content

Brief CreativesAccount Manager

Sep. 2022 - Nov. 2022Lisbon, PortugalManagement of all customer interactions, realizing their problems, turning them into tasks and then organizing them to be distributed by the team. This work was occurring parallel to that of content manager.

Brief CreativesContent Manager

Apr. 2022 - Nov. 2022LisbonDuring my time as content manager I played the following roles: - Creation of copy for social networks (for 8 renowned clients in different industries, national and international), blogs, websites, newsletters, and mobile applications; - Managed and organized the content creation team, serving as a bridge between the content creation, paid media and design departments - Collaborated in the creation and implementation of workflow processes for the digital marketing team - Keyword Research for clients from different segments focused on paid media campaigns - Social media management / Community management (for national and international brands) - Content review

JAC LawyersSupport and communication legal team (freelance)

Sep. 2019 - Mar. 2022Lisboa · RemoteSupport and communication legal team at JAC Lawyers. Marketing and PR Specialist. This is what I did: 🟢 Social Media Management (LinkedIn and Twitter) and monitoring of those, 🟢 Website optimization in coordination with the IT team, 🟢 Creation of content related to Law themes - primarily related to Macau's laws - with a good copy that converts 🟢 Digital Marketing (creation of landing pages for lead capture, email campaigns and newsletters using Mailchimp, etc.) 🟢 Creation of graphics to promote seminars / webinars 🟢 Creation of short videos on important legal topics

JAC LawyersSupport and communication legal team

Mar. 2019 - Sep. 2019Macau · On-siteSupport and communication legal team at JAC Lawyers. INOV CONTACTO, international internship promoted by AICEP, in Macau. C23 edition. I was primarily responsible for the communication and image of JAC Lawyers, managing the firm's LinkedIn and Twitter social accounts in organic fashion. Additionally, I made contacts with new players in the market and contribute to the swift communication between the firm and partner law firms. I creatively promoted information about seminars and / or other activities developed by the team. Supported lawyers in drafting pleadings, organization task calendars, information search (rulings, separate legislation, etc.), among other equally important tasks.

Kinetic VibeIntern/Legal adviser

Apr. 2016 - Jun. 2016Lisboa e Região, Portugal · RemoteAs legal adviser: - Assistance in performing arts, private international law, business registration and legalization and commercial law. Generic Tasks: - Work developed in a team of 3 people (in Portugal) and more than 30 (company as a whole for actions involving European activities) - Participation in the creation and development of databases (in Google Sheets) - Participation in the organization of the concert in Portugal of the South Korean group, MYNAME

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