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Work Background
CEO & Founder
Go Mighty OakCEO & Founder
May. 2022Miami-Fort Lauderdale AreaAt Go Mighty Oak, I'm proud to be part of a team born out of resilience and a true understanding of the challenges small businesses face. Having Big Dreams with Challenging Budgets! Our journey began after nearly falling prey to marketing companies more interested in their fees than delivering promised results. This experience ignited our mission: to genuinely support small business growth and fulfillment, aligning with personal inspiration of nurturing business potential. I am driven by the belief that small businesses are not just the backbone but the heart of the American economy, contributing 44% to U.S. economic activity. Their growth and success resonate beyond their individual achievements, supporting and invigorating local economies. By shopping small, communities thrive, and new business horizons open up. Understanding Your Challenges: At Go Mighty Oak, we understand the journey of startups intimately — the soaring dreams and the tight budgets. This insight guides our approach in every service we offer. Our Commitment to Your Success: We specialize in SEO, with a steadfast promise: if we don't get your business on the first page of Google, you don't pay. It's this commitment to results that sets us apart. Beyond SEO, our services include: - Customized Digital Marketing Strategies - ADA-Compliant Website Development - In-Depth Social Media Management - Innovative Email Marketing Solutions - Effective PPC and Google Ads Campaigns - Cutting-Edge Web Design and Development We're not just a marketing agency; we're your partners in growth, committed to seeing your business not just succeed, but flourish.
CEO & Founder
UFlawless - Advanced Medical-Grade SkincareCEO & Founder
Sep. 2018Miami-Fort Lauderdale AreaUFlawless, a family-run business, emerges as an innovative force in the skincare industry. Distinct in its approach, replacing high marketing high-cost, used in traditional skincare, focusing instead on product purity and real results. At its core, UFlawless champions 99.9% purity in active ingredients, ensuring skincare that transcends superficial promises to deliver true efficacy. This commitment has garnered a loyal customer base, grown not through extravagant advertising, but through the proven performance of our products. Role as CEO & Founder • Strategic Vision: Craft and drive UFlawless's strategic direction, ensuring alignment with evolving market and consumer needs. • Product Excellence: Oversee product formulations with a focus on high purity, ensuring top-tier quality and results. • Innovative Marketing: Deviate from traditional high-cost ads, leveraging digital platforms for brand growth and customer engagement. • Customer Engagement: Build and nurture customer relationships, using feedback to refine products and services. • Operational Oversight: Manage daily operations and finances to ensure organizational efficiency and sustainability. • Team Leadership: Lead and motivate a skilled team, fostering a culture of innovation and professional development. • Market Insight: Stay abreast of market trends and competitor strategies to keep UFlawless at the forefront of skincare innovation. In leading UFlawless, my commitment is to merge innovative skincare solutions with ethical business practices, ensuring we're not just a market leader but a trusted brand for those seeking authenticity and effectiveness in skincare. Upholding this promise, we offer a 100% Satisfaction Guarantee. If our customers are not fully satisfied with their results after 30 days of use, they are entitled to a complete refund. This confidence in our products and dedication to customer satisfaction underscores our commitment to delivering unparalleled skincare results.
CFO & Managing Director
FarmPicked4UCFO & Managing Director
Mar. 2017 - Sep. 2018Miami/Fort Lauderdale AreaStart-Up of an online, home delivery service for organic produce picked right from the Farm to you!
Corporate Relations Director & Board Member
HaysCorporate Relations Director & Board Member
Mar. 2014 - Mar. 2017São Paulo Area, BrazilHAYS is a British multinational company providing recruitment and human resources services across 33 countries globally. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. From Recruiter to Corporate Relations Director (2006 - 2017) • Provided leadership, guidance, and development to a team of 120 members, creating a high-performance culture that drove business growth. • Responsible for managing the Top 300 Corp Accounts - From the Forbes 500 • Collaborated with upper management to enhance operational performance and deliver exceptional customer service. • Utilized strategic and critical thinking to make informed decisions, prioritize tasks effectively, and meet stringent deadlines. • Developed several leaders creating high-performance cells in all 4 branches of HAYS in Brazil
Regional Director & Board Member - Campinas & Curitiba
HaysRegional Director & Board Member - Campinas & Curitiba
Jan. 2013 - Mar. 2014campinas area, brazilLead operations in Campinas & Curitiba
Head of Campinas
HaysHead of Campinas
Jul. 2010 - Mar. 2013campinas area, brazilStart Up and Lead the Office in Campinas Recruit for Sales & Marketing
Manager & Head of Business
HaysManager & Head of Business
Sep. 2007 - Oct. 2010rio de janeiro area, brazilRecruit for Sales & Marketing Start Up the Office in Rio de Janeiro
Senior Consultant
Case ConsultingSenior Consultant
May. 2006 - Aug. 2007rio de janeiro area, brazilRecruit for Engineering & Manufacturing - Logistics & Supply Start Up the office in Rio de Janeiro
Business Unit Manager
MRS Logística S.A.Business Unit Manager
May. 2004 - May. 2006Juiz de Fora Area, BrazilMRS Logística S.A. is a freight rail company located in Brazil that operates 1,643 kilometers of track. It is the concessionary company with $1 Bi in revenue, that operates the Southeastern Federal Railroad Network, in the populous states of Minas Gerais, Rio de Janeiro, and São Paulo. • Oversaw a diverse product warehouse with intermodal logistics, facilitating both rail and truck shipments for siderurgy, construction & property.
Business Unit Manager - Intermodal
ALL - América Latina LogísticaBusiness Unit Manager - Intermodal
May. 2000 - May. 2004Curitiba Area, BrazilRumo Logistica is a former company derived from the 3G Capital (ALL- America Latina Logistica), which is a Brazilian global investment firm and private partnership built on an owner-operator, managing brands such as Kraft-Heinz, Budweiser, Popeyes, Burger King and others. • Oversaw a diverse product warehouse with intermodal logistics, facilitating both rail and truck shipments • Led a team, setting daily, weekly, and monthly priorities to meet objectives and ensure customer satisfaction. • Offered customers innovative transportation and logistics solutions, contributing to improved operational efficiency. • Monitored and controlled budgets and spending to optimize cost-effectiveness. • Developed and maintained effective relationships with various departments, fostering a collaborative work environment.

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