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Network Power<100 people
Roles
🧑💼100%
C-level Executive
Geos
🇺🇸100%
United States
Work Background
EvidoChief Revenue Officer for Meta ASP
Nov. 2023HybridOver-delivering revenue quota in ASP region
Creating new digital marketing products from scratch to $1mln+ ARR
Maintaining strategic vision within a high level of ambiguity
YandexHead of Marketing, Yandex Pay
Nov. 2022 - May. 2023Hybrid- Identified a monetization strategy for Yandex payment services
- Redesigned B2B flow and initiated SMB acquisition at scale
- Redefined payment services positioning and created new value prop
eBayDirector, Selling from global emerging markets
Sep. 2019 - Sep. 2022Moscow, Moscow City, Russia · On-site- Staffed a marketing, sales and product teams ⇒ Delivered above the budget GMV growth
- Created ecosystem for SMB growth ⇒ Increased seller engagement (NPS 2x up),
- Re-invented customer support org ⇒ Increased Csat levels dramatically
- Fixed new seller flow ⇒ Seller success rate up several pp
- Led covid resistance program in emerging markets ⇒ Thousands of SMBs saved their businesses and started online export
eBayB2B product/marketing Head, emerging markets
Mar. 2016 - Sep. 2019Moscow, Russian Federation- Launched ebaymag.com ⇒ several pp incremental GMV, international sales hugely simplified
- Launched export.ebay.com ⇒ up to 100k sellers engaged on the platform
- Launched seller outreach in emerging markets ⇒ initiatives adoption up 2-3x
- Created new CRM programs ⇒ seller engagement dramatically increased
eBayHead of RU paid marketing
Sep. 2013 - Mar. 2016Moscow, Russian Federation- launched performance marketing from the scratch ⇒ first 1m active buyers in Russia acquired
- managed brand marketing ⇒ #6 online retailer in Russia 2014
- launched eBay credit card with Tinkoff ⇒ #1 cobrand in Russia 2016
eTargetingBusiness strategist
Jun. 2012 - Jun. 2013Moscow, Russian FederationSearch for teams to run performance marketing business ⇒ 4 growth teams found and signed for display, email, affiliate and cash back businesses.
Revenue flow from all 4 projects, investment round prepared
eTargetingBusiness Development&Commercial Director
Mar. 2011 - Jun. 2012Moscow, Russian FederationLaunched a data-driven display ad network in Russia from scratch with minimum investment.
- Acquired publisher network ⇒ Google and other US/EU publishers acquired and integrated first time in Russia
- Sales to top100 e-commerce ⇒ All major players signed
- 3P ad engine integrated from the scratch into proprietary technology
bolotov.ruPublisher ad network manager
Mar. 2005 - Sep. 2007- Purchased ad space ⇒ hundreds of publishers acquired manually
- Optimised cost ⇒ self-profit while growing 2x several years in a row
bolotov.ruRORER contextual ad network PM
Sep. 2004 - Mar. 2011Moscow, Russian Federation- One of the first data-driven marketing technologies developed ⇒ CTR 2-10x higher than market
- CRM system developed ⇒ automated sales ops, accounting and customer service with 1 engineer
- 3P ad engine integrated into production ⇒ technology worked at scale at almost $0 cost
bolotov.ruHead of sales for advertising products
Jul. 2004 - Apr. 2008- Positioned drive.ru as #1 auto publisher in media plans
- Constantly grew ad revenue from 2004 to 2007
- Brought first customers and agencies to RORER network
Self-employedSearch Engine Optimization Consultant
Sep. 2002 - Aug. 2004Dozens of executed SEO projects for various Russian companies. Owned affiliate and link sharing network. Managing online marketing in full for several middle-sized companies.
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