Maxim Uvarov - CRO, Evido

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Work Background

EvidoChief Revenue Officer for Meta ASP

Nov. 2023HybridOver-delivering revenue quota in ASP region Creating new digital marketing products from scratch to $1mln+ ARR Maintaining strategic vision within a high level of ambiguity

YandexHead of Marketing, Yandex Pay

Nov. 2022 - May. 2023Hybrid- Identified a monetization strategy for Yandex payment services - Redesigned B2B flow and initiated SMB acquisition at scale - Redefined payment services positioning and created new value prop

eBayDirector, Selling from global emerging markets

Sep. 2019 - Sep. 2022Moscow, Moscow City, Russia · On-site- Staffed a marketing, sales and product teams ⇒ Delivered above the budget GMV growth - Created ecosystem for SMB growth ⇒ Increased seller engagement (NPS 2x up), - Re-invented customer support org ⇒ Increased Csat levels dramatically - Fixed new seller flow ⇒ Seller success rate up several pp - Led covid resistance program in emerging markets ⇒ Thousands of SMBs saved their businesses and started online export

eBayB2B product/marketing Head, emerging markets

Feb. 2016 - Sep. 2019Moscow, Russian Federation- Launched ebaymag.com ⇒ several pp incremental GMV, international sales hugely simplified - Launched export.ebay.com ⇒ up to 100k sellers engaged on the platform - Launched seller outreach in emerging markets ⇒ initiatives adoption up 2-3x - Created new CRM programs ⇒ seller engagement dramatically increased

eBayHead of RU paid marketing

Sep. 2013 - Feb. 2016Moscow, Russian Federation- launched performance marketing from the scratch ⇒ first 1m active buyers in Russia acquired - managed brand marketing ⇒ #6 online retailer in Russia 2014 - launched eBay credit card with Tinkoff ⇒ #1 cobrand in Russia 2016

eTargetingBusiness strategist

Jun. 2012 - Jun. 2013Moscow, Russian FederationSearch for teams to run performance marketing business ⇒ 4 growth teams found and signed for display, email, affiliate and cash back businesses. Revenue flow from all 4 projects, investment round prepared

eTargetingBusiness Development&Commercial Director

Mar. 2011 - Jun. 2012Moscow, Russian FederationLaunched a data-driven display ad network in Russia from scratch with minimum investment. - Acquired publisher network ⇒ Google and other US/EU publishers acquired and integrated first time in Russia - Sales to top100 e-commerce ⇒ All major players signed - 3P ad engine integrated from the scratch into proprietary technology

bolotov.ruRORER contextual ad network PM

Sep. 2004 - Mar. 2011Moscow, Russian Federation- One of the first data-driven marketing technologies developed ⇒ CTR 2-10x higher than market - CRM system developed ⇒ automated sales ops, accounting and customer service with 1 engineer - 3P ad engine integrated into production ⇒ technology worked at scale at almost $0 cost

bolotov.ruHead of sales for advertising products

Jul. 2004 - Apr. 2008- Positioned drive.ru as #1 auto publisher in media plans - Constantly grew ad revenue from 2004 to 2007 - Brought first customers and agencies to RORER network

bolotov.ruPublisher ad network manager

Feb. 2005 - Sep. 2007- Purchased ad space ⇒ hundreds of publishers acquired manually - Optimised cost ⇒ self-profit while growing 2x several years in a row

Self-employedSearch Engine Optimization Consultant

Sep. 2002 - Aug. 2004Dozens of executed SEO projects for various Russian companies. Owned affiliate and link sharing network. Managing online marketing in full for several middle-sized companies.

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