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Work Background
Lake Country Manufacturing, Inc.Global Marketing Director
Jul. 2023 - Dec. 2024In my tenure as Global Marketing Director at Lake Country Manufacturing, I led the revitalisation of our brand messaging, aligning it with our core ethos and strategic objectives. My role was instrumental in expanding our B2C presence, navigating the complexities of consumer engagement in a competitive market. I crafted and executed strategic marketing initiatives that broadened our reach and cemented our global brand identity. A key focus was bolstering the sales team with high-quality leads through innovative lead generation strategies. The redesign of our sales materials and the creation of impactful, sales-oriented collateral were pivotal, empowering the team to communicate our value proposition effectively to both new and existing clients. My responsibilities extended to typical marketing director duties, such as conducting market research, analysing competitors, and garnering customer insights. I led multi-disciplinary teams in launching integrated marketing campaigns across both digital and traditional media, ensuring message consistency and brand coherence. Overseeing budget, analysing ROI, and monitoring performance metrics were crucial for adapting our marketing strategies based on market feedback and performance data. Championing digital innovation, I drove the adoption of new technologies to enhance our marketing operations. My commitment to team development and mentoring cultivated a culture of continuous learning and innovation within our department. My role demanded a blend of visionary strategy and hands-on execution, contributing significantly to Lake Country Manufacturing’s market position and success. It was a period of substantial professional growth, underscored by meaningful contributions to our business achievements.
Billingsley CoachingCertified Master Practitioner of Hypnotherapy, NLP - Life & Business Coaching
Jan. 202210 Harley Street, London, W1G 9PFI specialise in creating rapid, transformational change for ambitious business owners. With over 25 years’ experience guiding UK entrepreneurs and global brands, I deliver a holistic approach that seamlessly blends strategic insight, therapeutic techniques, and personal development. My mission is to help leaders unlock their fullest potential—scaling businesses sustainably, nurturing genuine well-being, and thriving in every aspect of their professional and personal lives.
Axis ShiftGlobal Director
Jan. 2021Dubai, Dubai, United Arab EmiratesAs a Private Investor, with a proven track record in eCommerce, I am known for partnering with underperforming brands to radically transform their market performance. When selecting opportunities, I look for companies that have been successfully trading for a minimum of 2-3 years with online sales in the region of £1m+ per annum, and whose owner has thus far been unsuccessful in their efforts to maximise potential. This may be due to a change in circumstances and priorities, a lack of internal resources and talent, or the confidence to drive through the changes - across the business - required to achieve a transformation, and for whom simply hiring a digital agency would not be enough. Partnerships can be structured in a variety of ways, including carrying out the work in exchange for a stake in the business, a cash investment to transform internal processes or buy-out options that reward you once the transformation has been completed, either with you staying on in a consultative capacity or exiting immediately. I am also happy to invest in an advisory role with the option to buy back shares once things are running smoothly. For me, it’s about delivering the transformation and doing it in a way that works for both parties. By working together, you’ll have the weight of a full digital agency behind you, as well as my years of experience working with budding start-ups and supporting them through the challenges to become a household name. If you’re currently questioning what’s next for your business, I invite you to get in connect. I’ll be happy to perform an audit of your business to identify exactly what will be required and whether we’d be a good fit. Email: jon@axisshift.co.uk
Bing DigitalFounder
Jan. 1999London, United KingdomBing Digital emerges as a premier, full-service eCommerce consultancy, celebrated for consistently delivering unmatched, award-winning results. With a rich heritage spanning over two decades, our experience covers a wide spectrum of project stages, from nurturing emerging brands to enhancing the stature of well-established household names. Our mission is to devise custom solutions that perfectly align with your goals, whether initiating a groundbreaking online venture or refining the performance of an established eCommerce platform. Our comprehensive suite of services guarantees a holistic approach from strategic inception and design to deployment and result analysis. Our strategies are customer-focused, intuitive, robust, and secure, leveraging cutting-edge data and research to maximise your sales potential. Our track record consistently demonstrates a significant 10% return on investment within a mere three months, attesting to our deep understanding of effective eCommerce strategies. Commencing Our Collaboration Our partnership commences with an in-depth eCommerce audit to assess your website's current performance and identify potential barriers to sales growth. This includes SEO, CRO, and UX evaluations to pinpoint key improvements that could dramatically enhance conversion rates. We understand that customers are discerning, demanding an exceptional shopping journey to ensure their return. Bing Digital is dedicated to making this vision a reality. If you're keen to improve your site's efficacy, we invite you to get in touch or email us at london@bingdigital.co.uk.
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