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Work Background
SalonCentric - A Subsidiary of L'Oreal USAAssistant Manager - Marketing Analytics
May. 2022•Analyze customer behavioral data related to sales and digital marketing performance and transform it into meaningful insights using SQL (via Databricks).
• Generate and maintain critical automated reports using Power BI, allowing cross-functional stakeholders to be more self-sufficient in finding solutions for data-related inquiries.
• Develop insightful presentations for senior management, supportingpromotional strategies and providing actionable recommendations.
• Conduct pre and post-campaign analysis, transforming findings intostrategic insights to optimize future CRM campaigns.
• Synthesize and analyze internal and vendor reporting; ensure alignment on assumptions and methodology
Swim Digital GroupMarketing Coordinator
Oct. 2021 - May. 2022Tampa, Florida, United States• Coordinate, plan, co-create, and co-manage a variety of marketing-related projects
• Conduct client and industry marketing research
• Designing analytics dashboards to gather metrics on podcast episodes results, social media reach and engagement, email communications, and website metrics using Google Analytics, in order to track progress towards organizational KPI's
• Draft copy and create graphic designs for Swim and client social media accounts
• Build and maintain lead database in Salesforce for Swim Digital Group and the "Deep Dives with Trimeka Benjamin" podcast marketing communications.
Swim Digital GroupMarketing Assistant
Jun. 2021 - Oct. 2021Tampa, Florida, United States• Provide support to account managers in any area they require. Includes database management, statistical analysis, market and competitor research, and creative tasks such as form and survey creation, virtual commencement ceremonies, and online student orientations.
• Manage social media scheduling for several different organizations at once
• Create and manage databases, including cleaning data from spreadsheets with tens of thousands of records, and then locating specific data points, eliminating duplicate data, and organizing information.
• Conduct extensive research on client objectives, current operations, and current competitive landscape, in order to uncover opportunities for the client and make strategic suggestions for the client to capitalize on these opportunities.
American Youth AcademyComputer Science Teacher
Aug. 2020 - May. 2021• Responsible for creating a brand new curriculum from scratch for four separate computer science courses
• Balance instructing over 200 students throughout 13 class rosters in their first ever computer class, including virtual students attending classes via videoconference.
• Utilizing synchronous (in-person and virtual) instruction, engage and educate students on the basic principles of HTML, CSS, Javascript., and game development using Python.
• Collaborate to develop and run a brand new sports program for students, including promotional content.
Chamberlain Senior High SchoolBusiness Technology Teacher
Jun. 2019 - Jun. 2020Tampa, Florida
Ultimate Medical AcademyStudent Finance Planner
Jan. 2018 - Mar. 2019Tampa, Florida
University of South FloridaRecruiting Assistant (Football)
Aug. 2016 - Dec. 2017Tampa/St. Petersburg, Florida Area• Help coordinate, setup, and run recruiting events that took place before home games • Interact with recruits during the events and games in order to sell them on USF Football • Help with setup, registration, and coaching of defensive backs at USF satellite camps • Maintain databases to track and categorize recruits • Perform statistical analysis of player performance to determine if they are a proper fit for USF Football
Tampa Bay StormFootball Operations Resident
May. 2016 - Sep. 2017Downtown Tampa• Assist the director of player personnel with locating and evaluating talent • Perform administrative duties related to targeting and signing players
• Assist in preparing player evaluations for previous games as well as implementing the gameplan for the upcoming game. • Provide operational support for the Storm during practices, games, and tryouts
• Carry out preparations for pre-season training camp including assembling playbooks and preparing daily scripts for practices.
• Carry out play charting during games
• Create scouting reports analyzing upcoming opponents strategies and tendencies
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