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Work Background
NextGenIQ.IOFractional Demand Generation & Digital Marketing Consultant
Jan. 2024Fairfax County, Virginia, United States• Led the ABM and customer acquisition strategy, leveraging LinkedIn Ads and Propensity ABM to drive a 17% increase in qualified leads in 120 days.
• Managed all industry events for the 2024 calendar year. Secured 90% attendance rate. • Reduced content creation labor by 50% by leveraging Generative AI and Generative Engine Optimization. • Implemented data-driven SEO tactics, with 71% of targeted keywords ranking in the top 10 search results.
• Enhanced lead scoring and engagement with Salesforce CRM integration.
Viakoo, Inc.Director of Digital Marketing
Feb. 2022 - Dec. 2023United StatesDirected the digital marketing strategy and task execution for a B2B SaaS Cybersecurity Series A enterprise. • Delivered a significant 300% pipeline growth via predictive ABM strategies with 6Sense for the IoT cybersecurity industry at Viakoo, positioning the company for substantial future success.
• Achieved 24% open rate and 5.4% CTR for HubSpot-tailored email marketing campaigns, supporting sales enablement.
• Improved buyer’s journey engagement with optimized CTAs and ABX-optimized ABM campaign retargeting, resulting in a 20% ABM click-through rate (CTR).
• Increased intent-based organic search engine visibility, resulting in 62% first-page positions for targeted keywords.
• Increased the “share-of-voice” from 7% to 36% within 18 months.
Nozomi NetworksSEO & ABM Manager
Jul. 2021 - Feb. 2022United StatesLed Intent-Based Organic Search Engine Optimization, ABM strategy, and task execution for a B2B SaaS Cybersecurity Series B enterprise. • Boosted website traffic by 38% and organic visibility by 650% in 90 days through technical SEO and multilingual content strategies.
• Increased international engagement by 400% with localized SEO and multilingual content.
• Improved landing page CTR by 18% using A/B testing, heatmap analysis, and Generative AI, achieved a 15% CTR boost through optimized landing pages.
• Directed Salesforce and 6Sense integration, leveraging intent-based narratives and keyword strategies for ABM success.
• Achieved 3.8% CTR and 7.4% VTR in ABM campaigns using 6Sense and Bombora data.
• Enhanced LTV: CAC ratio to 3.1:1 while maintaining corporate churn below 0.05%.
• Reduced webpage load time from 7.2 seconds to under 2.5 seconds with technical SEO best practices.
• Led global collaboration to deliver impactful campaigns, driving customer acquisition and revenue growth.
• Ensured 100% on-time, on-budget project execution through vendor and agency management.
Digital1 LLCDigital Marketing Manager
Sep. 2017 - Mar. 2021United StatesDirected global digital marketing initiatives, achieving a yearly net profit increase of 11% in the first 12 months through content marketing, ABM strategies, email campaigns, and SEO. • Led the Demandbase ABM campaigns and full-funnel marketing, increasing MQLs by 50% in the first year.
• Expanded international engagement and increased website traffic by an average of 10% monthly through multilingual marketing and localized content creation.
• Integrated data visualization strategies based on the Tableau platform, providing management and key stakeholders with detailed information, KPIs, and metrics. • Optimized CTAs, improving PPC campaign effectiveness and conversion rates by 4.4%. Negative keyword auditing reduced PPC customer acquisition costs (CAC) by 15%.
• Managed an international team of 8, demonstrating strong leadership and team management skills.
Grupo Tierra Verde, SA Demand Generation Manager
Apr. 2011 - Aug. 2017Escazú, San Jose, Costa RicaDeveloped a multichannel marketing approach for a mid-market startup in Latin America, providing alternative/sustainable energy and eco-friendly mining solutions for Latin America, South America, and Sub-Saharan Africa. • Team leader for a staff of six who create and execute the go-to-market strategy for the mining and sustainable energy industry.
• Developed and executed demand generation strategies for the mining and alternative energy industry, leading to a significant pipeline growth increase of 330%.
• Managed Google AdWords campaigns, achieving a 5.3% ROAS and improved user engagement through on-page SEO and technical optimizations.
• Keynote speaker at multiple global multi-national conferences such as UCLA, increasing engagement and increasing product and process awareness.
PERSHA INTERNATIONALProduct Marketing Manager
Feb. 2007 - Mar. 2011Collegeville, Pennsylvania, United StatesManaged all deliverables and executed international go-to-market strategies, increasing company net profit to 12% within 18 months. Enterprises serviced include the 2010 Vancouver, CA, and the 2012 London Summer Olympics. In addition, I developed and executed the GTM plans for WorkSafe BC in Vancouver, CSC, the US Department of Navy, Marine Corpse, and the Minister of Education in Dubi. • Secured and managed government contracts, including safety training for the Department of Navy and Marine Corps, resulting in a 20% increase in net revenue.
• Led international marketing efforts for the OSHA training program for the Minister of Education of Dubai, increasing corporate net revenue by 7% for the EMEA division.
Wilmington FinanceLead UX/UI Designer
Aug. 2005 - Jan. 2007Plymouth Meeting, PAManaged UX/UI development for Sarbanes Oxley and other compliance platforms specific to the mortgage industry.
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