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Work Background
C3 IndustriesVice President Marketing & Development
Dec. 2021 - Aug. 2023Ann Arbor, Michigan, United StatesEnterprise-wide brand & marketing leader for C3 Industries, Inc., a $100M+ vertically integrated, privately-owned, multi-state cannabis company operating in 5 U.S. states. Strategic & operational leadership of a 10-member remote omnichannel marketing team comprised of retail, brand, digital, media, and creative marketers.
Harvest Health & Recreation, Inc.Sr Director of Marketing (Acting CMO)
Jan. 2019 - Dec. 2021Tempe, ArizonaEnterprise-wide executive-level marketing leader for a $400M+, multi-state vertically integrated cannabis company, responsible for all aspects of product, retail, and wholesale branding and marketing activities.
TBWA\Chiat\DayManaging Director
Jan. 2013 - Aug. 2018Greater Los Angeles AreaMultiple senior account leadership roles, overseeing substantial CPG and retail client portfolios while spearheading the establishment of a robust shopper marketing division (Shopper Arts Network). Served as Executive Account Leader for Miller Lite multi-agency consortium and for the Buffalo Wild Wings ATL and BTL business.
The Integer GroupExecutive Vice President
Apr. 2004 - Dec. 2012Greater Denver AreaExecutive leadership position responsible for managing all aspects of the agency’s internal marketing operations, interdepartmental collaboration, onboarding of new accounts, and the development of innovative new business development strategies.
ImageSellerChief Operating Officer
Apr. 2002 - Apr. 2004Greater Denver AreaOperational and business development leader for a premium promotional marketing company. Responsible for implementing a new organizational structure, managing day-to-day agency operations, and driving organic revenue growth by expanding the agency's capabilities. Major clients: Brown-Forman & MillerCoors.
SEINECORE, INC.,Principal / Founder
Jan. 2001 - Apr. 2002Greater Denver AreaStart-up software development company that developed and marketed a web-based subscription service to support marketing departments. Product suite included web-based tools that supported agencies, clients, suppliers, and end-users to efficiently and effectively manage, distribute, and facilitate the ordering and delivery of marketing and promotional materials. Clients included Coca-Cola and Coors Brewing Company.
The Integer GroupSVP of Marketing Operations
Dec. 1993 - Jan. 2001Greater Denver AreaFounding executive leadership team member who started the agency in 1993 to support the Coors Brewing Company. My role included the design of overall agency processes, implementation of workflow management tools, creation of internal training and performance management programs, and management of department P&Ls.
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