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Network Power<100 people
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🔥100%
Startup Founder
✔️100%
IT
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Business Owner
Geos
🇬🇪100%
Georgia
Work Background
Fruitful GroupFounder & Managing Director
Jan. 2020Melbourne, Victoria, AustraliaDigital marketing and branding agency specialising in marketing, digital and storytelling for entrepreneurs, business owners and start ups to help them scale. - Business coaching with fruitful entrepreneurs & fruitful female founders program - Present persuasive pitches - Birthing bold blooming brands & businesses - Build strategic and scaleable digital assets (websites, apps, eLearning) - Automate and amplify your marketing - Captivate, connect and convert new customers with content marketing & storytelling - Get your shopfront online with sophisticated eCommerce solutions - Securing funding grants and business investors - Develop business plan and irresistible market offers - Coaching & mentoring for startups & pre-accelerator programs Clients include: Athletics Australia, Athletes for Hope Australia, Autocoach, Equestrian Australia, Escavox, Kidney Health Australia, Lifeline, Swimming Vic, Swimming NSW, Techdyne International, Tournament of Minds, Pietro Gallus Estate, Political Racquet, WISDOM Collective and many start-ups. Fruitful Results: - Designed and built website for start-up and achieved 189 bookings and $42K in sales in first 7 days of launch. - Developing SportTech app for disruptive tech to improve systems, processes and fan engagement. - Supported MedTech start-up in securing seed funding ($1M+) for disruptive innovation. - Delivered pitch deck for charity resulting in 4 further projects from client.
Swimming AustraliaHead of Marketing & Engagement
Sep. 2018 - Dec. 2019South MelbourneResponsible for developing strategy, campaign creative, building new commercial assets, growing our digital footprint and swimming participants and marketing events, products and people. Major achievements:
🔹 Launched iSwim app - reached #1 sporting app in the apple store, 25,000 downloads, 6million minutes of engagement, average usage of 7 times per month, average daily usage of 6min9sec all in first year. 🔹 Led Australia Swims & Lap Australia virtual event challenge - 2019 reached 4.5 million Australians and motivated 41% to swim more. 🔹 Led the rebuild of the National and state websites - transformed swimming’s shopfront and increased traffic, dwell time and page views. 🔹 Initiated new social media strategy, new content pillars (Engage/Entertain/Educate and Inspire/ Inform/iSwim), and engaging storytelling content - 20% growth in digital footprint, 400% increase in IGTV viewing, a more engaged tribe. 🔹 Content Marketing & Influencer strategy with the Australian Dolphins Swim Team with storytelling to captivate, connect and convert swim fans. 🔹 Implemented livestream for World Championships on iSwim app - achieved average watch time of 46 minutes. 🔹 Launched Olympic campaign, Greatness Starts Somewhere - produced digital content ‘Greatness in the Making’, ‘Greatest Childhood Race’ and ‘Greatest Olympic Moment’ to inspire Australia and ignite the swim tribe in the Olympic Year. 🔹 Led event marketing campaigns - 'Ready to Race', 'Crown the Champs', 'The Next Wave', 'Lap Australia' and 'Swim To Tokyo' 🔹 Major campaigns include 2018, 2019 & 2020 Australia Swims (National Swim movement), launching iSwim app (on-demand fitness) and Splash app (learn-to-Swim), 2017, 2018 & 2019 Australian Championships, 2018 Commonwealth Games and 2017 & 2019 World Championships, Greatness Starts Somewhere (Olympic campaign).
Swimming AustraliaDirector Commercial Services
Mar. 2017 - Dec. 2018South Melbourne, VictoriaSwimming Australia is the peak body for swimming in Australia from grassroots community participation to elite level swimmers and the Australian Dolphins Swim Team. Its vision is to enrich and inspire the nation. Key position accountabilities include:
🔹 driving commercial business strategy and outcomes - marketing, digital, events and sponsorship
🔹 manage major partnerships including Optus, Channel 7 and Hancock Prospecting
🔹 develop new commercial assets including Australia Swims and Learn-to-Swim app - Optus Splash
🔹 leadership and staff management - GM's of events, sponsorship and marketing
🔹 managed commercial and content requirements for the Australia Dolphins Swim Team
🔹 member of the Executive Leadership Team
🔹 develop strategies to increase our connection with swimmers in Australia including digital platforms
🔹 delivery and execution of major events including Australian Championships, World Championships, and Commonwealth Games.
Fruitful GroupManaging Director
Apr. 2009 - Mar. 2017Mt Eliza, MelbourneBoutique Marketing Agency. Specialist services include; business development, strategic marketing, event management, tourism marketing, digital marketing, social media, PR, graphic design, website design, photography and sponsorship. 🍏 Client service across Australia, New Zealand & America
🍏 Marketing communications ATL and BTL
🍏 Media management - TV, radio, press, magazine, online
🍏 Website management - design, UX, build, content
🍏 Brand development including logo design, brand profile and brand strategy
🍏 Social media management for events, brands, places - Facebook, Instagram, Pinterest, YouTube
🍏 PR for events, destinations, brands and people
🍏 Sponsorship procurement and management for major events
🍏 Event Management - product launches, special events, consumer and trade expos
🍏 Staff management and business operations Industry experience includes major events, tourism, sporting, retail, landscape design, interior design, health & fitness to name a few.
Exhibitions & Events AustraliaMarketing Director
Feb. 2009 - Jul. 2015Kew, VictoriaReporting to the CEO, I was responsible for marketing communications for the Australian Home Shows, MindBodySpirit Festivals, EveryWoman Expo, Tattoo Expos and Fitness Expo. Contracted under fruitful group to fulfill all their marketing requirements across all 15 Shows. - Marketing creative, media plans (TV, radio, press, digital) - Social media (content and ads) - grow and increase engagement - eDMs - design, content, analysis and data capture - Websites (design, content, grow traffic and analytics) - App development - product concept, design, brief developer, content - made profit within 1 year - Ticket sales - design process, source suppliers, growth strategies - Drive innovation with industry-first initiatives - Data capture, database management, loyalty program - Magazines (60-80page) - content plan, copywriting, design, layout and print production - Staff management - 5 direct reports - performance management, training and development - Sales support - produce collateral and sales tools - Sponsorship and partnership acquisition and management (The Block, Herald Sun, 3AW) - Event experience - improve visitor experience through signage, attractions & engagement - Budget Management - deliver marketing within budget parameters and record ROI - Research - consumer and trade including analysis and recommendations - Member of the company executive team with 6 other Directors and MD
dmg world mediaMarketing Manager
Jun. 2006 - Feb. 2009Richmond, VictoriaResponsible for all marketing & communications activity for the consumer and trade exhibition events including the HIA Home Shows, RACV Home Show & Garden Expo, foodPRO and BSM Expo. - Advertising creative and agency liaison, - Media plans and agency liaison, - PR and agency liaison, - Websites - content and brief designer, - Loyalty clubs - program design, manage and grow, eDMs - Event Management - visitor experience, show branding, signage, sub-events - Sales support - sales material, - Visitor online ticketing, promotions, - Sponsorships & partnerships to support and grow the events - Consumer and exhibitor research and analysis Moved across to EEA when dmg sold the business portfolio.
Melbourne Racing ClubSponsorship Manager
Feb. 2004 - May. 2006Caulfield RacecourseMy key job functions were the recruiting and servicing of sponsors for Caulfield and Sandown race meetings and special events. I was responsible for securing a sponsorship revenue budget of $3 million from racing and fashion assets. - Sponsorship acquisition - $3million revenue target - Sponsorship retention - managed a stable of 60 sponsors - Sponsorship leverage - promotions to increase event attendance - New business development - implemented new fashion events and ladies luncheons - Dubai Travel Tour - hosted 60 members to Dubai including tours and special events - Partnership with Dubai Racing Club, Emirates and Jumeirah Hotels to promote Dubai as a destination and the Dubai World Cup. - Event management - ran events for sponsors including a wine tasting night - Member of the executive team I managed a sponsor stable of 60 companies including BMW, Fosters Group, Emirates, Cadbury Schweppes, Vinery Stud, Yalumba Wines, Jumeirah International Hotels, Crown Hotels, Thai Airways, Chiva-Som, Red Bull, Chadstone - The Fashion Capital, Christian Dior, Anton Jewellery, Rokk Ebony, Harrolds Menswear, Tabcorp and many more.
FudgeSenior Account Manager
Jan. 2000 - Dec. 2004St Kilda RoadPromotional Marketing Agency servicing clients in event marketing, sponsorship, experiential promotions and stunts. My major clients included Nestle, TAC, Ford Motor Group, Kraft, Latina Pasta, Old El Paso, Fosters Group, Ericsson and Dusk Cinema. - Strategy development in response to client briefs - Tender proposals to win new business - Client management - servicing top clients - Event management - stunts, events, sampling and promotions - Sponsorship strategy, property sourcing and management for clients like TAC, Ford and Nestle - Sponsorship acquisition for events, proposals, strategy, sales, management - Staff management - training and supervising direct reports Major events included The Australian Grand Prix, Winter Xtreme Games, Royal Melbourne Show, The Good Food Show, The Melbourne International Flower & Garden Show, Noosa Triathlon, Darling Harbour Fiesta, Fringe Festival plus many street festivals.
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