Rodrigo Fernandez - Fractional Growth Leader, NxtLevel Saas

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Work Background

Time DoctorFractional Chief Growth Officer

Apr. 2024As Time Doctor's Fractional Chief Growth Officer, I'll focus on optimizing our product operations and fostering a growth culture to drive the company's next growth phase. My aim is to streamline processes, unlock new growth channels, and ensure our team's efforts are aligned with our ambitious goals. With a track record of driving significant revenue growth, I'm excited to leverage my experience to contribute to Time Doctor's success.

NxtLevel SaasFounder | Fractional Growth Leader

Mar. 2024Are you a startup founder on the brink of the "growth chasm"? I specialize in bridging that gap. As the Founder & Fractional Growth Leader at NxtLevel Saas, I partner with startups like yours to steer through the complexities of scaling with a hands-on, accountable approach. My mission is not only to advise but to actively lead your company towards measurable growth and sustainable success.

HYPCCCYCLMember

Oct. 2023HYPCCCYCL [haɪpˈsaɪk(ə)l] is a challenger community of over 15,000 innovative C-Levels & VPs from the likes of Cisco, Okta, Salesforce, DocuSign, Gong, and many more.

Time DoctorVice President of Product Growth & Head of Revenue Operations

May. 2022 - Apr. 2024- Orchestrated strategic initiatives that drove a 21% YoY increase in new business MRR. - Established a TechOps team to address data integrity and support commercial teams, ensuring smooth management of the company's tech stack. - Successfully configured Hubspot for sales, marketing, and support teams, optimizing workflows and improving team collaboration. - Created a revenue forecast model, aligning commercial teams towards annual revenue targets. - Developed a solid, repeatable and scalable process for experimentation, leading to a 392% surge in annual plan adoption. - Achieved a consistent onboarding rate of over 80% through the implementation of a comprehensive customer onboard tracking strategy.

EasyHealthAdvisor

Feb. 2021 - Aug. 2021- Revenue Operations - Data & Analytics - Segment Implementation and Management

Time DoctorVice President of Growth & Head of TechOps

Nov. 2020 - Apr. 2024CanadaTimeDoctor.com is the world's leading time tracking and productivity software for remote teams. Our goal is to help individuals and organizations to be more efficient and effective and spend time on what matters most -- both at work and outside of work. - I built the TechOps team - a team focused on tackling the most challenging problems around data, the commercial tech stack, and third-party integrations. - Built the data integrity hub - responsible for powering the commercial teams with a single source of truth of accurate data across all commercial platforms. - Achieved 95% data integrity and accuracy. - Implemented server-side tracking to unite website, product analytics, and power experimentation capabilities.

RBCxHead of Growth

Jun. 2019 - Nov. 2020Toronto, Canada Area- Oversaw strategies that surpassed subscriber acquisition targets by 43% in Q1 FY 2020. - Enhanced digital ad CTR by 27% and landing to subscription conversion by 10%, significantly lowering the CPA. - Developed a go-to-market strategy that led to a 962% growth in subscriber acquisition in response to the pandemic. - Innovated the existing revenue model for a platform, enabling ad space sales within the platform.

Method IntegrationDirector of Marketing

Jun. 2018 - May. 2019Toronto, Canada Area- Restructured the marketing team for improved organizational efficiencies. - Led a cross-functional team to build a strategic Zapier integration, boosting leads by 15%. - Launched a social media campaign driving over 124K social engagements and increased partner recruitment by 20% YoY. - Developed a content marketing strategy that improved lead velocity by 12% YoY.

RATESDOTCA Group Ltd.Senior Manager of Digital Strategy

Jan. 2017 - May. 2018Toronto, Canada AreaRATESDOTCA (formerly Kanetix) is Canada's largest Customer Digital acquisition platform. By offering comprehensive product comparisons through our five brands (Kanetix.ca, RateSupermarket.ca, Insurancehotline.com, Rates.ca, Comparasave.com) we help consumers find the best insurance rates, mortgage rates, credit cards and banking products. As a leading insurtech and fintech SaaS provider we leverage deep industry experience to deliver best-in-class, portable, online solutions with rapid return on investment. Our services harness the web to create cost effective, high-converting solutions that create and enhance revenue channels for our partners. As a Senior Manager of Digital Strategy and part of the Kanetix Digital team, I work closely with our insurance and financial partners to develop and optimize their digital strategies, end-to-end. The five areas I primarily focus on are: 1. ROI positive research and strategy 2. Customer experience and journey mapping 3. Marketing automation strategy, implementation, and execution 4. Customer acquisition and sales enablement 5. Data governance, analytics, and conversion rate optimization Working with a cross-functional team of developers, infrastructure engineers, and marketing pros, I am currently leading the implementation of marketing automation across the entire organization as well as our partners.

TechBlocksAdvisor

Apr. 2016 - Dec. 2016Toronto, Ontario, CanadaDigital Transformation and GTM Strategy

South Western Insurance Group LimitedGrowth Advisor

Oct. 2014 - Sep. 2016South Western Insurance Group Limited (SWG) is a leading wholesale insurance brokerage based in Canada. It specializes in providing a wide range of unique and specialized insurance products for businesses and individuals. I led several projects here including: - Full rebrand of SWG - New website and GTM strategy for broker relations - Intranet for operational efficiency - Implemented CRM

MarketingWise, Inc.Co-Founder | Head of Growth

Aug. 2011 - Oct. 2016Toronto, Canada AreaMarketingWIse is a lifecycle marketing agency with deep expertise in marketing strategy, automation and web development. Our clients see us as a trusted partner and more often than not, choose us as their “outsourced marketing department.” We are known for our ability to understand our clients’ business and for creating powerful, metrics-driven marketing strategies that yield results. We are small and nimble, able to mould to our client’s specific needs and business processes. Our clients vary from small businesses and VC-backed start-ups generating $750k in annual revenue to medium enterprises generating $50-$75 million. Over the years we have developed expertise in the technology, software, professional services, manufacturing, and insurance industries. This is our niche and we have a proven record of success within it.

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