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Work Background
Proline Range HoodsEcommerce Manager
Jan. 2018Salt Lake City Metropolitan Area➤ Increasing annual website conversion from $4M to $10M by creating and managing a successful marketing team.
➤ Implementing processes for collaboration, empowerment, clear goals, and guidance to enhance team competencies.
➤ Analyzing parameters of company's online presence to determine how to optimize and drive incremental sales growth.
➤ Providing strategic direction to eCommerce and account management functions to meet and exceed revenue goals.
➤ Creating and managing the eCommerce budget and ensuring effective use of resources while meeting project objectives.
➤ Working closely with leadership to develop, execute, and measure sales, online merchandising, and online operations.
➤ Assessing effectiveness of current initiatives and consulting with business partners and managers to improve efficiency.
➤ Planning and executing distribution with new customers as well as instituting promotions and marketing campaigns.
➤ Leveraging a digital reporting suite to understand business trends and report on the health of the business and initiatives.
➤ Managing launches for new products, identifying promotional opportunities, and developing promotional calendars.
➤ Developing, implementing, and updating annual business plans and executing tactics to achieve/exceed annual budget.
➤ Serving as eCommerce subject matter expert and analyzing and interpreting information to develop creative solutions.
➤ Working with all stakeholders in Marketing, Operations, and Customer Support to ensure seamless customer operations.
➤ Utilizing AI technology to reduce workloads by automating SEO process for writing bullet points and creating imagery.
➤ Developing win-win, strategic plans for customers and working cross functionally to finalize copy and design assets.
➤ Managing the implementation of business solutions by building relationships and partnerships with key stakeholders.
Eighty Three AgencyDigital Marketing Consultant
Jan. 2015 - Dec. 2018Greater Salt Lake City Area➤ Served a diverse portfolio of small local brands and facilitated significant revenue growth for a variety of clients.
➤ Partnered with marketing counterparts' communication materials to ensure successful rollouts and implementations.
➤ Led creation of task timelines, benchmarks, and success criteria to execute complex work streams and programs.
➤ Designed and executed websites, digital paid campaigns, and integrated social media strategies (organic and paid reach).
➤ Centralized product-related data across all sales and marketing channels as well as for social media platforms.
➤ Directed team to identify and execute SEO-based site enhancements and redesign to drive incremental conversions.
➤ Provided digital marketing direction for restaurants, chambers of commerce, trade schools, and real estate professionals.
➤ Developed ecommerce strategy and roadmap to drive profitable and sustainable top line sales growth for clients.
➤ Collaborated with VP of Sales to identify and define short-/long-term goals and develop roadmaps to boost sales.
➤ Executed creation of high-converting funnels, websites, landing pages, digital campaigns, and social media advertising.
➤ Led the implementation of cost-effective CRM and marketing automation software resulting in significant cost savings.
➤ Improved customer experience with underlying commitment to best brand execution and operational excellence.
➤ Developed best-in-class-content and SEO that capitalized on analytics data to drive traffic and increase conversions.
➤ Held monthly calls with key customers to discuss sales initiatives and new product updates to increase brand awareness.
➤ Streamlined process for updating and managing accurate information throughout multiple sales and marketing channels.
➤ Utilized data analytics and buyer insights to identify product gaps and collaborated with PM to develop new products.
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