Proline Range HoodsEcommerce Manager
Jan. 2018Salt Lake City Metropolitan Area➤ Increasing annual website conversion from $4M to $10M by creating and managing a successful marketing team.
➤ Implementing processes for collaboration, empowerment, clear goals, and guidance to enhance team competencies.
➤ Analyzing parameters of company's online presence to determine how to optimize and drive incremental sales growth.
➤ Providing strategic direction to eCommerce and account management functions to meet and exceed revenue goals.
➤ Creating and managing the eCommerce budget and ensuring effective use of resources while meeting project objectives.
➤ Working closely with leadership to develop, execute, and measure sales, online merchandising, and online operations.
➤ Assessing effectiveness of current initiatives and consulting with business partners and managers to improve efficiency.
➤ Planning and executing distribution with new customers as well as instituting promotions and marketing campaigns.
➤ Leveraging a digital reporting suite to understand business trends and report on the health of the business and initiatives.
➤ Managing launches for new products, identifying promotional opportunities, and developing promotional calendars.
➤ Developing, implementing, and updating annual business plans and executing tactics to achieve/exceed annual budget.
➤ Serving as eCommerce subject matter expert and analyzing and interpreting information to develop creative solutions.
➤ Working with all stakeholders in Marketing, Operations, and Customer Support to ensure seamless customer operations.
➤ Utilizing AI technology to reduce workloads by automating SEO process for writing bullet points and creating imagery.
➤ Developing win-win, strategic plans for customers and working cross functionally to finalize copy and design assets.
➤ Managing the implementation of business solutions by building relationships and partnerships with key stakeholders.