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Work Background
Teamsters Joint Council 7Director of Communications
Sep. 2023 - Feb. 2024Oakland, California, United States · RemoteDirect and perform the work necessary to keep 100,000 Teamsters members of Joint Council 7 informed of the legislative work being done to protect and improve their jobs, families and communities. Includes a quarterly printed newsletter directors toward members, website, social media, and extensive media outreach.
TEAMSTERS LOCAL 2010Director Of Communications
Jun. 2019Bellflower, Calif. · HybridDirect messaging through various print and digital mediums to 17,000+ Union members, as well as outreach to media, the public, university students, legislators, donors and any other group that can positively influence pay and working conditions of our Union members. Direct the work of a full-time communications specialist, work with team of fellow directors on strategy, and am key director of the work of media relations team. AWARDS
2023 2nd Place for Best Design of a Single-Issue Publication in the International Labor Communications Association’s Labor Media Awards. 2022 1st Place General Excellence for Website, teamsters2010.org, in the International Labor Communications Association’s Labor Media Awards. 2022 2nd Place for Best Design of a Single-Issue Publication in the International Labor Communications Association’s Labor Media Awards. 2022 3rd Place General Excellence of a Single-Issue Publication in the International Labor Communications Association’s Labor Media Awards.
Tinkerfly Marketing & EventsOwner
Sep. 2017 - Dec. 2019Los Angeles, California · On-siteHelped small business owners increase their visibility and grow their customer base. Using custom websites, content, social media, SEO, media relations, direct mail and/or email / texts, I created a marketing plan to target the most appropriate audience to increase the business’s leads and client base. Also created individual marketing pieces such as brochures, logos, banners, business cards, and product labels.
SEIU Local 121RNCommunications Director
Oct. 2009 - Sep. 2017Pasadena, Calif.Created a full strategic communications and branding program for an 8,500-member registered nurses union. Expanded website to provide more pertinent and up-to-date information for members. Initiated the local’s participation in social media, mass emails and mass texting to keep members informed up-to-the-minute in instances such as strikes and/or pickets. Spearheaded and implemented use of Hustle interactive text messaging for legislative campaigns. Media outreach resulted in numerous newspaper, television and radio placements over the years.
• Supervised and directed the work of Communications Specialist.
• Planned and coordinated special events with up to $30,000 budget.
SEIU Local 521Communications Specialist
Mar. 2007 - Sep. 2009Bakersfield, Calif.Was key member of press relations team for multi-county region for the local as well as SEIU’s Healthcare for All San Joaquin Valley team. Ideated and coordinated press conferences and events to gain media attention. Trained members to serve as first-hand media spokespeople. Wrote and designed for digital and published mediums such as flyers, newsletters, brochures and web content.
Bakersfield Magazine, Inc.Assistant Editor
Sep. 2005 - Mar. 2007Bakersfield, Calif.Assigned, edited and/or wrote articles and photographs contained in a 150+ page high-end city magazine. Ideated and assigned writing and photography to 15-20 freelance and in-house writers and photographers. Handled media outreach, sponsorships, marketing projects and events.
Kern County Board of TradeMarketing & Promotions Associate
Oct. 1997 - Aug. 2004Bakersfield, Calif.
The Bakersfield CalifornianMarketing Projects Coordinator / Feature Editions Editor
Aug. 1994 - Oct. 1997Bakersfield, Calif.
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