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Work Background
Self-employedStrategic Advisor
Jan. 2023Strategic advisor to consumer and AI driven health-tech companies including branding, strategic planning, fundraising, growth marketing, customer segmentation, product development.
Johnson & JohnsonGlobal President, Vogue International, a Johnson & Johnson Consumer Company
Jan. 2022 - Dec. 2023Skillman, New Jersey, United StatesChampioned reigniting $800MM global hair care business unit managing team of 40: Global Marketing & Sales, NA Marketing & Sales, NA E-Commerce & Digital Marketing, Future of Hair Care and Internal Creative.
▪️ Led turnaround of business following supply disruption and declining brand relevance.
▪️ Improved national, retail, and search media +38% by executing qualitative and quantitative market research.
▪️ Drove E-Commerce growth 20pts ahead of brick and mortar.
Johnson & JohnsonVice President Global Marketing, Skin Health Innovation
Jan. 2020 - Dec. 2022Skillman, New JerseySpearheaded long term strategy and new product pipeline of $2B U.S. business, including NEUTROGENA, AVEENO, LUBRIDERM, CLEAN & CLEAR brands, and SKIN TECH diagnostics. Managed team of 20.
▪️ Improved pipeline sufficiency by driving a challenger mindset, innovative fast-paced consumer input and stronger portfolio management. ▪️ Created and implemented processes to improve working relationship between Global Marketing and US Commercial Marketing, driving excitement and higher acceptance of innovation pipeline.
Revlon Inc.SVP Global Marketing, ALMAY, MITCHUM & CUTEX Brands
Jan. 2019 - Dec. 2020Greater New York City AreaLed brand equity, strategy, and new product development for mass market ALMAY, MITCHUM & CUTEX brands valued at $300M in retail sales. Managed 3 teams of 20+ including global marketing, social media, PR & influencer marketing.
▪️ Modernized Almay positioning, focusing on sensitive skin and sustainability and prioritizing hero categories: face and lip.
▪️ Launched first-to-mass biodegradable makeup remover wipes (WWD Mass Skincare Product of the Year 2019).
Revlon Inc.SVP U.S. Sales, Ulta Beauty Team Lead
Jan. 2018 - Dec. 2019New York, New YorkConsolidated 3 sales teams into single incubator team to grow company’s 8 brand Portfolio with specialty retailer, Ulta Beauty. ▪️ Increased profitability and productivity by prioritizing strategic mix to drive growth.
Elizabeth ArdenSenior Vice President, Global Marketing
Jan. 2015 - Dec. 2018New York, New YorkTransformed iconic $1B global skincare, makeup, and fragrance brand. Success of transformation contributed to sale of Elizabeth Arden, Inc to Revlon in 2016.
▪️ Developed multi-year strategic plan setting portfolio priorities by category and sub-franchise and emphasizing growth in China market.
▪️ Concepted and executed philanthropic Women's Empowerment platform, “March On.” - First-of-its-kind two-year partnership with UN Women launched on International Women's Day 2018. - Achieved brand's highest engagement and fan acquisition rates via social media driven initiative.
▪️ Built New Experiential Marketing Model for stronger engagement in-store including The Red Door Services outposts, in-store cabines and express facial services.
Elizabeth ArdenVice President Global Marketing
Jan. 2013 - Dec. 2015Built global marketing function to lead strategy, equity, and innovation pipeline across 4 regions.
▪️ Transformed brand via multi-region consumer & stakeholder research, creating brand blueprint strategy that rolled out across markets.
▪️ Pioneered multi-year innovation strategy, resulting in award winning innovation across Skin Care, Fragrance and Make-up and recapturing brand's historic ownership of mono-dose serums.
▪️ Championed shifting budget from traditional media to stronger digital marketing support (search, roll out of social media platforms and guidelines, guidance on marketing spend).
Johnson & JohnsonDirector, Johnson's Baby Worldwide
Jan. 2008 - Dec. 2010
Johnson & JohnsonBrand Manager
Jan. 2004 - Dec. 2008
Johnson & JohnsonAssistant Brand Manager Marketing
Jan. 2001 - Dec. 2004
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