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Work Background
Keen Holdings (Construction Industry & Real Estate)COO: Consultant
Feb. 2021• Managing and monitoring operations for Specialist Ceramics Ltd, London, a subcontractor specializing in ceramic and natural stone wall and floor tiling, and soft floor tiling, within the commercial construction industry (handling tenders and overseeing live projects).
• Achieved an additional 9% profit increase at Specialist Ceramics Ltd, London, through strategic initiatives and process improvements.
• Implemented IMS ISO 9001 (Integrated Management System) and ISO 14001 (Environmental Management System) at Specialist Ceramics Ltd, London.
• Managing and monitoring operations at Caspian Property Group Ltd, Wimborne, which involved:
- Advising investors on property investment processes
- Managing investments in serviced accommodation properties
- Overseeing the management of serviced accommodation properties
- Managing short-term rentals effectively.
FASHION UNION (Apparel Production & Fashion); WEB-ING (Information Technology & Services)Group CFO
Feb. 2019 - Feb. 2021• Managed and monitored finance, accounting, and sales operations.
• Clarified business processes for the IT sector to actively contribute to the development of a new innovative e-commerce store model that offers customers lower prices and simultaneously makes sellers earn more.
• Developed sales and established key departments in a start-up apparel production company, resulting in growth to over 60 employees, and the development of a robust management infrastructure capable of further expansion
• Designed a comprehensive business monitoring system that resulted in a 12% cost reduction.
Al Mattina (Tourism & Leisure)COO & Owner
Oct. 2017• Managed a family business specializing in short-term rental management, overseeing a portfolio of apartments. Managed bookings through OTA (Online Travel Agency) channel manager and PMS (Property Management System), across various channels (Direct bookings, Website booking engine, Airbnb, Booking.com, Expedia, Google, etc.), designing its operations and automation with a special focus on hospitality and guest satisfaction.
• Developed the procedures and processes, performance metrics and KPIs for each step in the guest accommodation, which are interconnected and used (through Google Sheets and Asana) for a daily, weekly and monthly reporting system, and team meetings, allowing monitoring and overseeing operational efficiency.
• Designed, built and implemented guest-friendly Self-check-in and House Manual instructions, as well as an automatic Guest Stay Information Form app and Guest Portal app.
Al GrossoCOO & CFO
Aug. 2004 - Oct. 2018Serbia• Managed and monitored operations, finances, HR, IT, and procurement.
• Played a key role in increasing annual turnover from 2M€ to 7M€.
• Initiated a strategic business decision to establish a Traditional Trade line in Sales to counter the penetration of large retail distributors. This led to increased sales, an expanded sales force, and an extension of internal transport distribution, resulting in a 39% increase in gross profit
Samson International Marketing AgencyClient Director & Producer
Jan. 2001 - Jul. 2004Belgrade, Serbia• Managed and scaled campaigns, projects, client servicing, and contacts
COBEXExport-Import Manager
Jan. 1996 - Dec. 2000• Exported confectionery products (“Eurocream”, waffle biscuits…) and sparkling water, imported raw materials (cocoa powder, cocoa butter…)
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