Zell de Belen - Business Inteligence, Tech advisor, digital marketing, Freelancer

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Network Power<100 people

Roles

💸100%

Marketing

Geos

🇮🇳50%

India

🇵🇭50%

Philippines

Work Background

Tier One EntertainmentHead Of Business Intelligence

May. 2021Philippines- Directly reports to CEO and Chief Revenue Strategy Officer - Supports all departments regarding their data needs - Creates visual data reports to interpret data points - Transforming manual to automated reports - Assist campaigns by leading the team of Ad Operations for Paid media - Improved branded reports to customize based on client's need - Open up new technology-based revenue streams - Help the company transform into a more data-driven approach

INQUIRER.netSenior Manager of Digital Content Distribution

Jan. 2020 - Jun. 2021Makati City- Leads Content Distribution Team (Social Media, SEO, Design, Analytics) - Provides data analysis for all digital strategies - Help transformed Bandera print to digital - Improving Search and Social traffic - Helps in optimizing Programmatic Ads

INQUIRER.netDigital Content Distribution Manager

Jul. 2018 - Jan. 2020NCR - National Capital Region, Philippines- Formed the Crowdsourcing team for additional content for both website and social media. - Coordinates with Esports team to reach more and younger audience. - Guides a small team on how to optimize Facebook Ads to increase Page Likes and engagement versus competitors - Coordinates with SEO team on how to increase search traffic. - Transformed Cebu Daily News print to a pure digital group. - Leads a team to A/B test website design, layout, widgets to achieve the highest traffic without sacrificing user experience. - Coordinates with the Content team to write about trending topics and keep our site updated with the latest topics.

INQUIRER.netContent Distribution Strategist

Feb. 2016 - Jun. 2018Makati CityHandles social, analytics, search, content, adops, web dev teams to ensure that company goals are met. Leads the team in integrating the latest technologies such as Facebook Instant Articles, Accelerated Mobile Pages, Header Bidding, Progressive Web App. Coordinates closely with COO in creating strategies to help increase Pageviews and Revenue.

GamePal Inc.Web Developer

Jan. 2007 - Jun. 2007Pasig CityCreated web applications for Gamepal International Inc such as MMO Banking, Fansite, Attendance Monitoring and Payroll system, Software and Hardware Troubleshooting, maintenance of VPN Server, Web Server, Network room.