ATG (Auction Technology Group)UX/ UI Designer
Jun. 2016 - Jun. 2017London, United KingdomEvaluate survey/test results, conduct discovery sessions with key stakeholders while designing wireframes, mock-ups and creating dynamic prototypes according to requirements. Socialise prototypes/mock ups and apply feedbacks. Organise A/B tests. Advocate UX and educate the company about UX while creating long term product vision together
with Head of Product. KEY ACCOMPLISHMENTS:
Introduced dynamic prototyping together with best UX practices.
Updated the UX and redesigned the 3 web portals according to the project scope:
- Auction registration and bidding is numbers increased after first section release.
- Reduction in user complaints.
- Test results prove that the new home page design will improve user engagement, new user acquisition,
auction registration and bidding.
Improved UX and UI of GAP LIVE live bidding application.
- Increase in bidding per user
Updated the IA, UX and redesigned Antiques Trade Gazette web magazine (www.antiquestradegazette.com)
- Paywall introduced together with new design.
- Increase in subscription numbers, even for print magazine. Worked on different brands ID within the company.