Yara Berjawi - Digital Marketing Manager, The Social Hub

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

💸100%

Marketing

👍100%

Sales & BizDev

🎥100%

Entertainment

Geos

Work Background

The Social HubDigital Marketing Manager

Sep. 2023Amsterdam, North Holland, Netherlands

The Social HubGrowth Marketing Manager

Nov. 2022 - Aug. 2023Amsterdam(formerly known as The Student Hotel)

RefreshworksSenior Project Manager

Apr. 2022 - Oct. 2022The Hague, South Holland, Netherlands

RefreshworksProject Manager

Apr. 2019 - Apr. 2022The Hague Area, Netherlands- Creating workflows with relevant resource allocation and optimizing processes while actively listening to both client’s requests and team’s needs. - Translating the client’s goals into inspiring, data-driven strategies then navigating the team’s execution with a growth mindset through effective collaboration. - Supporting the creative and growth marketing teams with web and content copywriting, client presentations and periodic reports. Successes: - Maximized the team’s productivity by empowering them to share feedback on ways of working and finding solutions together. - Successfully transitioned the team to Monday.com, resulting in better workflows, improved team’s visibility and informed decision-making. - Played a pivotal role in client retention, securing contract renewals for top 3 clients, which contributed to scaling up the business.

Yara Berjawi (KvK 71802096)Freelance Illustrator

Mar. 2018 - Jul. 2020The Hague Area, NetherlandsAs part of my freelance illustration, I design the following: - Commissioned Prints - Tattoos - Wall Murals (Creator of two wall murals at The Student Hotel in Amsterdam West & The Hague) I also sold customized products on my (now closed) webshop including: - Clothing and apparel - Tech accessories - Home decoration - Stationary

FP7Account Manager

Jan. 2017 - Feb. 2018Dubai, United Arab Emirates- Managed the regional Coca-Cola account including localizing global brand campaigns and launching tactical activities. - Lead a team of two to drive large-scale 360 marketing campaigns for Arla and McDonald’s from briefing to execution. Successes: - Launched new product categories for Arla, by defining key value propositions and localizing global assets based on market and consumer insights. - Worked on an award-winning 360 campaign for Puck cheese, aimed at re-innovating the brand via gamification, resulting in record-breaking sales. - Co-crafted an award-winning 360 Ramadan campaign for McDonald’s based on targeted smart media buying.

Impact BBDOAccount Manager

Jan. 2015 - Dec. 2016Beirut, Lebanon- Managed a team to drive large-scale marketing campaigns from briefing to execution. - Built solid brand architectures and communication strategies based on trend reports and consumer insights, while supporting the Head of Planning. Successes: - Developed strategy & launched BLOM Bank’s first mobile banking platform which helped reposition the brand as an innovative leader in the market and increased app downloads and sign-ups. - Designed regional marketing campaigns and localized on-ground & digital activations for fashion brands. E.g. #OyshoMoments - inspiring consumers to express their lifestyle via their personal brand experiences. - Contributed to acquiring social media scope of BLOM Bank’s youth program, through repositioning the brand to resonate with the primary target audience.

Impact BBDOAccount Executive

Jun. 2011 - Jan. 2015Beirut District, Lebanon- Crafted marketing strategies supported by insightful competitive reviews while working alongside the Account Director. - Prepared quarterly consumer trend reports helping localize campaigns for Snickers in the Middle East. - Day-to-day execution of marketing campaigns for the FMCG, banking, and fashion customer sectors. Successes: Contributed to increasing client billings by 200% through pitching 3 product campaigns to C-level management