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Work Background
Laguna Hills Chamber of CommercePresident & CEO (Volunteer Role)
Jan. 2024Laguna Hills, California, United StatesVolunteer President & CEO for the Laguna Hills Chamber of Commerce, a 501(c)(6) organization. Lead strategic initiatives focused on business growth, civic advocacy, and community engagement. Oversee Chamber operations, including board governance, sponsorship and fundraising programs, event strategy, and public relations. Build partnerships with city, state, and federal officials and offices, fostering cross-sector collaboration and advancing community priorities. Engage members and stakeholders through strategic communications and public-facing initiatives. Key Highlights:
-Serve as a trusted civic and business leader representing the Chamber at city, regional, and state levels.
-Lead cross-sector partnerships that support local economic vitality and community well-being.
-Oversee public-facing programming and fundraising to strengthen the Chamber’s mission and impact.
Best Version MediaPublisher - Laguna Hills Living
Sep. 2020Laguna Hills, California, United States- Independent Publisher of Laguna Hills Living, a community magazine serving affluent Laguna Hills neighborhoods.
- Launched the magazine from pre-publication phase as Associate Publisher; built sponsorship base and transitioned to full Publisher role.
- Lead all aspects of local magazine production, including sponsorship development, community engagement, marketing strategy, content planning, and event promotion.
- Foster partnerships with sponsors, residents, and community organizations to enhance brand awareness and strengthen local connections.
5 Keys Media LLCBusiness Owner
Sep. 2020Lake Forest, California, United States- Owner of 5 Keys Media, an independent media and marketing business.
- Serve as Independent Publisher of Laguna Hills Living in partnership with Best Version Media.
- Maintain flexibility to engage in additional contract work and strategic media projects with other businesses.
Bella Baby PhotographyArea Manager/Account Manager, Southern California
Oct. 2011 - May. 2020Orange County, CA- Led market operations and a team of 40–50 photographers across Southern California hospitals for a national newborn photography company.
- Managed client relationships with hospital systems, including onboarding, business reviews, staffing coordination, and issue resolution.
- Implemented operational improvements as project manager for workforce management (When I Work), internal communications (Slack), and recognition (Motivosity) software.
- Partnered with cross-functional teams to drive excellence in recruiting, training, customer service, and sales.
- Key accomplishments: - Achieved 100% hospital renewal rate - Increased sales by 31% regionally - Reduced employee turnover by 30%
SageSoftware Support Manager
Jan. 2001 - Dec. 2002Irvine, CASoftware Support Manager for the Platinum for Windows product.
AppleCall Center Operations Manager
Jan. 1999 - Dec. 2000Elk Grove, CAManaged operations group and operational aspects of a 200+ seat call center. Achieved Certified Support Center status, achieved 80% customer satisfaction rate.
InforManager, Software Support Operations
May. 1992 - Nov. 1999Irvine, CA(Hotel Information Systems/MAI Systems, Acquired by Infor) Managed operational aspects of software support, customer service, and sales (100 seat) call center.
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