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Work Background
The Sorted ConciergeBrand Marketing Manager
May. 2025Lagos State, Nigeria- Spearheaded the full brand development from scratch; including tone of voice, brand strategy, service structure, and visual identity. - Built and directed the entire marketing function, overseeing strategy, design, content, and implementation across all touchpoints (website, social media, print, and internal brand assets). - Crafted and executed Sorted’s go-to-market strategy, defining the brand’s unique value proposition and positioning across our three distinct verticals: Sorted Lifestyle, Sorted Experiences, and Sorted Heritage. - Led creative direction and content production, including scripting, art direction, and shoot planning for brand visuals, vendor footage, and social media assets to ensure aesthetic consistency and visual excellence. - Developed Sorted's voice and storytelling framework; including web copy, sales collateral, landing pages, bios, FAQs, and editorial content that reflects the brand’s luxury DNA and international reach. - Implemented a scalable content strategy for social platforms, tailored to our high-end target audience. - Maintained strategic control of all brand touchpoints, ensuring every element from the client experience to copy tone, aligns with the brand’s promise and high-performance service.
Two Sides of a Dime IncVirtual Assistant & Social Media Manager
Feb. 2024 - Aug. 2024Canada- Streamlined daily operations by organizing client schedules, email correspondence, and task prioritization, improving workflow efficiency by 35%. - Conducted in-depth market research and competitor analysis, providing actionable insights that informed content and service strategies. - Achieved a 25% boost in social media engagement by curating high-impact visuals, storytelling posts, and audience polls tailored to brand identity. - Optimized content posting schedules across platforms, increasing reach by 50% and improving follower retention rates
Tres ChicSocial & Email Marketing Manager
Apr. 2023 - Feb. 2025- Increased brand awareness and engagement by 10% in a month, leading to a 20% increase in website traffic and a 15% increase in sales and walk-in customers - Increased Instagram engagement by 35% within three months by creating visually stunning carousel posts, tutorials, and before-and-after transformations tailored to the beauty niche. - Drove a 40% increase in open rates and a 20% rise in click-through rates by revamping email templates and personalizing subject lines based on customer segmentation. - Developed targeted email campaigns for seasonal promotions, contributing to a 25% growth in revenue during key sales periods and executed a re-engagement campaign that recovered 18% of inactive customers
Awoof GamesCommunications and Social Media Manager
Dec. 2022 - May. 2023Lagos Mainland, Lagos State, Nigeria- Successfully spearheaded social media efforts, leading to a 50% increase in followers, a 30% rise in website traffic, and a 20% growth in sales within the first 3 months. - Created a viral marketing campaign around a new game launch, generating a 25% spike in user sign-ups within the first week of release. - Enhanced brand visibility by collaborating with key gaming influencers, resulting in a 40% increase in mentions across social media platforms. - Developed and executed a comprehensive communications plan, driving a 20% boost in customer retention through personalized messaging and direct engagement. - Streamlined customer feedback responses, reducing complaint resolution time by 50% and improving overall customer satisfaction ratings by 30%.
TotalEnergiesSales And Marketing Intern
Aug. 2022 - Apr. 2023Lagos State, Nigeria- Supported the B2B lubricants sales team in lead generation and customer profiling, contributing to a 2% increase in qualified leads within the industrial sector pipeline. - Conducted competitive market analysis on lubricant pricing and distribution channels, helping inform 3 key pricing strategy adjustments across Southern and Western regions. - Collaborated with the marketing team to localize promotional campaigns, leading to 5% growth in regional market engagement during Q3/Q4 campaign rollouts. - Assisted in CRM data updates and reporting, improving lead tracking accuracy by over 25%, which streamlined the sales follow-up process across internal teams. - Participated in field visits and client relationship audits, documenting insights that shaped client retention strategies and improved account servicing for key distributors. - Worked cross-functionally with logistics and retail teams to support the launch of a new retail activation plan.
I Create My StorySocial Media Manager
May. 2022 - Sep. 2022London Area, United Kingdom- Increased brand awareness by 15% and organic reach by 50% through strategic social media management and content creation. - Optimised website user experience, leading to a 30% decrease in bounce rate and a 20% increase in time on-site.
TreechicWeb Content Writer
Jan. 2022 - Jun. 2022Canada- Wrote over 50+ SEO-optimized blog posts, product descriptions, and newsletters that drove a 28% increase in organic traffic within 3 months. - Developed content strategies around sustainable fashion trends, ethical shopping, and seasonal styling, resulting in a 12% boost in average time on site and lower bounce rates. - Created compelling product storytelling that improved conversion rates by 17% on top-performing product pages. - Collaborated with the social media team to turn long-form content into short-form captions and visuals, growing Instagram saves by 24%. - Conducted keyword research and incorporated SEO best practices to improve Treechic’s Google search visibility across core categories.
NAILCON MediaWeb Content Writer
Dec. 2021 - May. 2022New York, United States- Produced weekly blog articles and trend reports covering nail care, product reviews, and artist interviews, contributing to a 40% rise in blog engagement over 4 months. - Ghostwrote for Nailcon’s digital magazine and newsletter series, helping the brand grow its email list by 38% through compelling, community-driven content. - Repurposed blog content for social media and email campaigns, which generated a 22% increase in click-through rates (CTR) for featured products. - Partnered with the editorial and partnerships teams to highlight BIPOC nail artists and indie brands, strengthening Nailcon’s reputation as an inclusive platform. - Created branded content that led to a 5% uplift in affiliate product sales through the website and email newsletter.
The Social WoroscopeSocial Media Manager & Brand Strategist
Oct. 2021- Increased social media engagement by 50% and follower growth by 25% within six months through strategic social media management - Optimized website user experience, leading to a 40% decrease in bounce rates and a 30% increase in time on site. - Developed and executed a content strategy that led to a 15% uptick in website traffic from social media channels. - Supported the creation of a 3-month email marketing sequence, achieving a 45% average open rate and a 20% click-through rate. - Developed productivity tracking systems that increased team accountability and task completion rates by 20%.
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