Will Harris

Localization Copywriter & Digital Marketing @WH Copywriter

Marketing Analytics ManagerContent ManagerSEO ManagerCommunications ManagerUX/UI DesignerMedia & TelecommunicationsConsumer IndustryEmail Marketing Manager💸 MarketingDigital Ads ManagerGraphic Designer🐦 DesignCopywriter✨ Business Owner

Transform Clicks into Customers with Culturally Tailored Content 💪🏻 With over 15 years in digital marketing and advanced skills in copywriting, I specialize in English to French digital marketing localization. I am fully bilingual in French (thanks Mom) and in English (thanks Dad). I currently been living in France for over 40 years and have all my school background here. I create and deliver a wide range of marketing materials, including ads, sales pages, social media content, newsletters, and editorial pieces. Having worked across various industries in both B2C and B2B markets, I bring a wealth of experience and a fresh perspective to every project. My international exposure and diverse roles—from teammate to director—have refined my ability to produce high-quality, culturally resonant content. My approach is friendly and creative, with a strong focus on clear communication and collaboration. I'm dedicated to helping you overcome business challenges by tailoring your marketing messages for the French market. Now we should talk about YOU. Let's partner to elevate your brand. I'm here to help.

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Work Background

William H.Copywriter (& Digital Marketer)

Jul. 2023Rennes, Bretagne, FranceFR/ENG localization, Email marketing, Newsletter, UX Writing, Conversion funnels, Sales pages, Google My Business, Landing pages, Content pages, Social Media posts, Product description, Websites pages.

Groupe BeaumanoirE-commerce Manager

Oct. 2022 - Apr. 2023Saint-Malo, Bretagne, France- Driving site optimization to maximize performance and user experience. - Development and deployment of commercial animation strategies to stimulate sales and growth. - In-depth analysis of KPIs and proposal of optimization plans based on concrete data. - Effective coordination of key stakeholders including marketing, IT, CRM and logistics teams. - Responsible for managing the editorial charter and brand image on digital media. - Supervision and management of a talented team of 4 people.

ArtefactoMarketing Communication Manager

Mar. 2020 - Oct. 2022Rennes, Bretagne, France- Define and deploy the company's global communication and marketing strategy, - Participate in the commercial strategy of the company, - Implementing multichannel communication campaigns - Copywriting & UXwriting - Design of sales support tools, - Market research, product launches (3 new products) - Product Management - Content management (texts, articles, videos, infographics, visuals) - Dashboards & Analytics, KPIs and corrective actions - Analysis of the market and the competition - Management (1 person + external contractors)

Taste It InternationalFounding Digital Marketing Director

Oct. 2017 - Feb. 2020Paris, FranceTaste It Drinks, the leading French online platform specialised in non-alcoholic beverages. We help B2C and B2B customers discover a wide selection of the best international soft drinks. - Definition and deployment of the Growth Marketing Strategy (acquisition, emailing, inbound, nurturing, - automation) - Marketing planning and budget - Implementation of management dashboards - Monitoring of KPIs and corrective actions - Development of the product offer (Roadmap 350 ref) - B2C and B2B sales development (0 to 120 K€) - Copywriting - Animation of the e-Commerce site: promotions, highlights, visuals maj etc. - Continuous improvement of the user experience, (+133% Conv. Rate) - Optimization of SEO, SEA, Retargeting, and Google shopping strategy - Marketplace management: launch on Amazon, CDiscount, METRO. - Customer loyalty: loyalty program, sponsorship, recommendation - Management of a team of 2 people

UrbanBeat.frManaging Founder E-commerce & Digital Marketing

Jul. 2006 - Dec. 2018Created 1st french music marketplace for independent beatmakers, artists and producers (pure player) - Business plan, Business Development - Definition and monitoring of operating budgets, media and investment (raised 25K) - Definition and implementation of the Digital Strategy and Ecommerce. (0€ to 150K€ Turnover) - Copywriting (Ads, Email, Landing pages, Website, Social Media) - Definition and management of growth and acquisition strategy. (0 to 20 000 + active members) - Performance KPIs measurement and optimizations. (Google Analytics, Adwords, Adsense) - Content writting and multimedia production on Blog and Social Media. - Partnership Management

EssilorProject Manager Digital & Print

Aug. 2007 - Sep. 2017Charenton-le-Pont, FranceDIGITAL: International Transversal Project Management Creation & Re-framing of www.pointsdevue.com website Content strategy identification and deployment Content production supporting major Brands (Varilux, Eyezen, Eye Protect System, Prevencia,..) Editorial calendar planning Social Media management Webmarketing actions (copywriting, newsletter campaigns, SEO, SEA, Paid campaigns...) KPI reportings Best practice and recommendation sharing with subsidiaries Budgets follow up Audience growth X 6 (2015), X 2 (2016) ------------------------------------------------- PRINT: Print production of Points de Vue - International review of Ophthalmic Optics (5 languages - 15000 ex.). Agencies, Translators, Proofreaders, Logistics coordination Increased readership and dispatched over 150 000 magzines wordlwide (45 subsidiaries) Coordinated 3 designs evolution of the magazine

AXAProject Manager (Digital)

Feb. 2006 - Jul. 2007Région de Paris , FranceDefinition and deployment of a digitalised process for all of AXA University’s training programs (over 20) and of an internal data management clouding system with data and content migration (25 people)

QS Quacquarelli SymondsManager International Business Development

Feb. 2000 - Dec. 2006Région de Paris , FranceBusiness Development for Asia, Europe and Eastern Europe. Increased sales by respectively 200%, 15% and 60% over 2 years. Managed International Institutional Partnerships, Press & Web communication