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Work Background
Director Digital Marketing & eCommerce
ChargeHubDirector Digital Marketing & eCommerce
Jan. 2024Montreal, Quebec, Canada
CRM & Marketing Automation Lead
BRPCRM & Marketing Automation Lead
Dec. 2021 - Dec. 2023Montreal, Quebec, CanadaManaging a group of product owners: lead acquisitions, lead management, nurturing & marketing automation, live chat and Chatbot. Establish Stratocaster vision of the department and coach each PO to build a digital CRM roadmap, backlog and sprint management.
CRM & Customer Experience Manager
SPI Santé Sécurité / SPI Health and SafetyCRM & Customer Experience Manager
Jan. 2021 - Nov. 2021Blainville, Québec, CanadaGestion de projets, d'équipe et product owner de Salesforce, Pardot, Salescloud et Servicecloud Responsable du parcours clients et son expérience avec la marque SPI.
ConseillÚre expérience client / Customer Experience Advisor
SPI Santé Sécurité / SPI Health and SafetyConseillÚre expérience client / Customer Experience Advisor
Dec. 2017 - Jan. 2021Blainville, QuĂ©becMon dĂ©fi est de mettre en place un programme permettant de collecter les commentaires clients pour ensuite les analyser et surtout, agir afin d'assurer une expĂ©rience client optimale. My challenge is to implement a program to systematically capture, manage and ACT on customer feedbacks in order to improve their overall experience. ''The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself!'' Peter Drucker ResponsabilitĂ©s: - Mettre en place un programme de « Voice of Customer » - Évaluer en continu l’expĂ©rience client - Guider une Ă©quipe multidisciplinaire pour dĂ©velopper les meilleures solutions pour nos clients - Gestion du CRM et mise en place d'une stratĂ©gie omnicanal
ConseillĂšre Marketing Digital / Digital Marketing Advisor
SPI Santé Sécurité / SPI Health and SafetyConseillÚre Marketing Digital / Digital Marketing Advisor
Sep. 2016 - Dec. 2017Blainville- Gestion du plan marketing numĂ©rique - RĂ©alisation et gestion de la stratĂ©gie des mĂ©dias sociaux - DĂ©veloppement du contenu marketing et calendrier Ă©ditorial pour le web - GĂ©nĂ©ration de prospects et qualification de ceux-ci Ă  l’aide d’un systĂšme d’automatisation marketing - Gestion de la base de donnĂ©es clients - Optimisation du site internet et du rĂ©fĂ©rencement - Lancement et suivi des campagnes promotionnelles sur le web
Marketing Advisor/ConseillĂšre marketing
SPI Santé SécuritéMarketing Advisor/ConseillÚre marketing
Nov. 2012 - Jan. 2016Blainville, Qc- Planification du plan marketing pour l’ouest et le centre du canada - Gestion de l’image de marque de l’entreprise - RĂ©alisation et animation des activitĂ©s Ă©vĂ©nementiels; webinaires, salons, expositions et confĂ©rences - DĂ©veloppement des affaires, gĂ©nĂ©ration de prospects et support aux ventes - Entretenir les relations fournisseurs ainsi que les fonds coops
Marketing & Communication Advisor
Cascades Fine Papers GroupMarketing & Communication Advisor
Apr. 2012 - Oct. 2012Saint-JérÎme
Marketing & Communication Assistant
Cascades Fine Papers GroupMarketing & Communication Assistant
Oct. 2010 - Apr. 2012Saint-JérÎme, QC

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