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Work Background
RewardVP Banking - International
Sep. 2024Singapore
RewardRegional Director - CEMEA & APAC
Apr. 2021 - Sep. 2024As a market leader in customer engagement and personalised card-linked offers (PCLO), Reward brings a unique perspective to understanding customer behaviour across the banking and commerce landscape. We excel in leveraging sophisticated insights and analytics to transform valuable customer and transactional payments data into highly effective loyalty and customer engagement solutions. Our strong partnerships with some of the world's largest financial institutions and merchants enable us to deliver powerful solutions that engage customers and drive value for all banking and merchant partner stakeholders. With our deep understanding of the industry, we have successfully created innovative strategies that transform how businesses connect with their customers. At Reward, we believe in the power of data-driven insights and personalisation to unlock long-term profitability. By utilising our advanced technology and expertise, we empower our clients to harness the full potential of their customer relationships and maximise their competitive advantage.
CollinsonHead of Product & Propositions APAC
May. 2019 - Jan. 2021SingaporeLeading the regional Product and Proposition team, enabling travel benefits, customer engagement and data solutions for the APAC region, representing all group business lines. Working closely with global product owners to ensure regional and market suitability. Directing the regional adaptation of propositions to drive financial services, and SME, client success, ensuring effective solutions to support delivery. Engaging client stakeholders for adoption, ensuring the product lines contributed positively to both global and regional P&Ls.
SEQUEBBNon Executive Director
Jan. 2019SingaporeProduct innovation, proposition development and transformation - Advisory Capacity
CollinsonHead of Pre Sales & Business Solutions APAC
Feb. 2016 - May. 2019APACLeading the APAC region's design of a sales process to support the effective delivery of multiple product lines and business solutions. Leading the Product Specialists through the pre-sales process to develop winning solutions for our regional clients. Adaptation of global products and professional services to ensure optimisation for the APAC region and alignment with stakeholders to secure client contracts that contributed to the products commercial targets.
CollinsonBusiness Development Director - APAC (Collinson Latitude)
Jan. 2009 - Feb. 2016Asia PacificSupporting our loyalty eCommerce product and solutions in the delivery to APAC clients. Building out the global product to be effectively delivered in the APAC region, including partner content relationships, operational and compliance requirements. Leading the team to deliver our innovative propositions inclusive of added value memberships and rewards to clients including Visa, Mastercard, Singapore Airlines, PayPal, and Hilton Hotels
Partnership MarketingRegional Partnership Director - Partnership Marketing Agency APAC
Jan. 2006 - Jun. 2010Asia PacificI joined the Partnership Marketing division during the new division's service design stage and led the APAC launch; developing a strategy to support internal client projects and leading Financial Services network partnership programmes. Strategy and development of a merchant and partner network, including airline, hotel, and retail commerce. Delivered strategic plans to support the launch of the regions first affiliate gateway, growing the merchant base to maintain 1st in region position for 4 years.
CollinsonGroup Account Director - Collinson
Jan. 2002 - Dec. 2006SingaporeA regional role, focusing on South East Asia. Consulting, Loyalty Strategy, CRM Process Management, Client Services Management. Clients included Financial Services, Hotel, Airline, FMCG.
CollinsonConsultant
May. 1998 - Jan. 2002SingaporePrinciple client: Collinson Group. Advised and developed business process change to support new regional client accounts, including Cathay Pacific Asia Miles, Bass Hotels/IHG and Mastercard.
Valldata Services LtdLead - Production & Operations
Sep. 1995 - Sep. 1997United KingdomManagement of 100+ team Operations Centre, including charity marketing services, CRM, donation processing, print production, letter shop, contact centre and mailing services, serving anchor clients including, Charity Commissioners for England & Wales, The Royal Mail, NSPCC, BTCV, Royal National Lifeboat Institute, The Samaritans... Led the company through the process to implement, achieve certification and maintain ISO 9000* accreditation.
Valldata Services LtdAccount Manager
Jun. 1993 - Aug. 1995United KingdomClient management for data strategy, data management, data acquisition, data processing, capture, print production, fulfilment and distribution.
The Body Shop InternationalEA to Managing Director & PR and Community Projects
Jan. 1991 - Dec. 1993Bath, UKPrimary contact to schools in South West of England, to organise a successful schedule of talks and workshops to deliver The Body Shop franchise value story. Supporting the companies community projects inclusive of Aled Richards Trust Bristol. PA to the franchise company Directors for 7 retail sites and Wellness Clinic in the South West of England.
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