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Work Background
Pendulum InkPartner + CMO
Dec. 2024Proud to serve as a partner and Chief Marketing Officer for the very first school of rap, Pendulum Ink. Contact me today for partnership and sponsorship opportunties. The all NEW Pendulum Ink kicks off December 17th with a series of FREE Celebrity Lecturers. Learn more at pendulumink.com
Merrick Creative Co.Partner, Chief Creative Officer
Feb. 2024Greenbelt, Maryland, United StatesMerrick Creative is an end-to-end creative agency dedicated to amplifying brands’ authenticity through branding, marketing campaigns and public relations. We bring every brand’s best directly to the audiences they will impact most, with engaging visuals, persuasive messaging and engaging experiences. Our work is driven by thoughtful strategies and the agency’s 40-plus year history investing every drop of energy and enthusiasm into delivering “creativity that means business.”
kglobalCreative Director
Aug. 2021 - Apr. 2024Washington DC-Baltimore AreaTom traded in dreams of being second baseman for the Pittsburgh Pirates, to dive headlong into the world of communications. As kglobal’s first Chief Creative Officer in 2010, he is back for his second tour of duty. He calls upon 20+ years of strategy and design work in political campaigns, issue advocacy and corporate branding to lead the creative and marketing studio. Working closely with the team, Tom ensures that clients articulate a compelling brand story and craft an effective marketing strategy integrated across all communications channels, including social media, public relations, digital marketing and traditional advertising. Tom has worked in corporate America, for a non-profit, multiple agencies and even spent 12+ years as a Partner/Creative Director of a small, spunky D.C. based creative agency called Project BIG fish. Prior to returning to kglobal, where he was instrumental in building the creative practice, Tom spent eight years as an executive director of brand and marketing for Streetsense, an experience-focused strategy and design collective that creates brands people love and places people love to be. His strongest traits are in thinking quick on his feet, getting the best out of his team and uncovering creative angles for just about any campaign in both traditional and new media. His work has been recognized with numerous awards including Communicator Awards for Brand Development with Gede Foundation and U.S. Product Launch for Gardein, a PR News Social Media Award for HK Anderson Pretzels and Logitech’s CES Activation, a Social Media Week Headliner for the Georgian Dream – Country of Georgia Parliamentary Elections and an ICSC Maxi Award and MarCom Award for National Harbor’s Capital Wheel.
Merrick StudiosCo-Founder and Executive Producer
Jun. 2020Podcast production company working with a variety of individuals and organizations to explore the world of possibility with podcasting. Currently producing shows that include Unglossy: Decoding Brand in Culture, Pitch Lab, Mixed and Mastered, Hawk Talk, Juniata Men's Basketball Show and more.
The Lupe and Royce ShoCo Host
Jun. 2020 - Sep. 2022The Lupe and Royce Show is a weekly podcast about … hell if we know. Half conversation between friends, half interview show, and 100% weird, it MIGHT make you think and will definitely make you laugh. Two prolific MCs, one white guy with two first names: What could go wrong? The Lupe and Royce Show is hosted by Lupe Fiasco, Royce da 5'9" and Tom Frank.
StreetsenseExecutive Director Marketing
Oct. 2013 - Aug. 2021Washington D.C. Metro AreaDelucchi Plus is now Streetsense, an experience-focused strategy and design collective that creates brands people love and places people love to be. Powered by in-depth insights and an interdisciplinary approach, we enhance brands and places, drive consumer demand, and foster community. As Executive Director of Engagement, Tom works closely with the team to ensure that client programs have an effective marketing strategy integrated across all communications channels. Tom brings more than 20 years of experience in graphic design, multimedia, social media, public relations and digital marketing to the role, with a strength in political campaigns, advocacy efforts and corporate brand building.
kglobalCreative Director
Sep. 2010 - Oct. 2013Washington D.C. Metro AreaIn providing leadership to kglobal, Tom brings his advertising, marketing and design experience to all aspects of an integrated communications campaigns. Tom has worked for the past 15 years as a strategist, communicator and designer in political campaigns, advocacy efforts and corporate brand building. Tom is a graduate of Virginia Tech and formerly the managing partner and creative director of Project BIG fish, a leading creative agency in Washington, DC.
Project BIG fishPrincipal + Creative Director
Apr. 1998 - Sep. 2010As senior creative counselor, I have had the opportunity to utilize my advertising, marketing and design experience to all of the creative aspects of a communication campaigns. I manage our clients and staff of designers and developers to oversee seamless results across all media, including online and print advertising, direct mail, web development and TV and radio production. I stay very much involved from a strategic and design perspective from beginning to end, playing an instrumental role in the creative direction. I work with clients throughout the process to determine and fine tune what their needs are, how we can best address those need and see that their online and offline communications make sense and stay true to the campaign’s goals. I am a hands-on director with very extensive and diverse background in print and web design, social media as well as photography and video production. I love the challenge of a starting with a new client, figuring out what makes them unique and how we can creatively tell that story through mixed media. I am a big believer in creating the story first and then going through the design process in terms of bringing it to live visually. I've played an integral part of building Project BIG fish over the past 12+ years from the perspective of bringing in new business, managing client relationships, creating our internal processes and teams. I've also been the driving force behind the creative direction for both client work and our own marketing efforts.
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