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Work Background
MavenoidHead of Growth & Partnerships
Apr. 2019Remote• Joined as employee #8 and first non-technical hire after the seed round.
• Set and executed Mavenoid’s go-to-market plan and sales strategy, including positioning, market research, messaging, defining the ideal customer profile, structuring the sales process, developing the pitch, and setting the pricing structure and business model. • Led US market expansion through hiring, training, and leading the growing sales team from two to eight employees. Conducted 120+ interviews for roles across the company. Under my leadership, the ARR grew by 10% MoM.
• While leading the team, I was still expected to bring in business on my own. 70% of the revenue between the seed round and Series A and 50% between Series A and Series B comes from my individual contribution through signing deals with iconic brands such as Bosch, HP, Logitech, De’Longhi, Jabra, Wallbox, Medion, Easee and Cambridge Audio. Mavenoid automates technical support for hardware companies. A Series B of $30mn was raised in the summer of 2022 from renowned investors, including Creandum, Point Nine Capital, Mosaic Ventures, Smedvig Capital, NordicNinja, and ABB Technology Ventures.
YouTubeMarketing & Launch Lead - YouTube Music, Northern Europe
May. 2018 - Apr. 2019Stockholm, Sverige• Had the full responsibility of launching YouTube Music, YouTube Premium, and YouTube Kids across seven markets in Northern Europe. • Delivered the highest trial-to-paid ratio across all markets globally while having the lowest cost per acquisition.
• Led the cross-functional team of 50 people hired internally and outsourced externally, including PR, event, influencer marketing, media, partnership, and music curation. • Set and executed regional go-to-market strategies for all consumer-facing activities in the region, such as influencer campaigns, OOH ads, festival activations, sponsorships, and digital initiatives.
• Was the face and contact person of YouTube Music in the regional markets, creating industry buy-in by establishing relationships with key stakeholders in the music industry and showing commitment through various investments in-market to promote local artists.
GoogleB2B Marketing
Jan. 2018 - May. 2018Stockholm, Sverige• Positioned Google as the digital thought leader through online and physical activations aimed towards Northern Europe’s largest digital ad spending companies in industries such as travel and retail.
• Handled all external and internal communications with partners, speakers, and guests for the Think with Google events in Sweden and Denmark, with more than 300 senior executive attendees in each country.
Tiger of SwedenBusiness Development
Mar. 2017 - Jan. 2018Stockholm, Sverige• Worked directly with the Head of Business Development, CFO, and the interim CEO, all executive management team members, in initiating a rebranding project that went live in mid-2018.
• Analyzed data and prepared material to facilitate board decisions. • Arranged external and internal workshops to implement the new strategies and improved the collection planning process in collaboration with product managers.
Procter & GambleSales & Strategy
Jun. 2017 - Aug. 2017Stockholm, Sverige• Developed a sales plan for 2018 for the largest customer, ICA. • Identified and evaluated main competitors to develop a strategy on how to beat the competition. • Exceeded ambitious in-store sales goals.
• Performed in-store initiative for shave care products on behalf of the leadership team.
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