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Work Background
Vision GroupDigital Marketing Director
Feb. 2024Giza, Al Jizah, Egypt
Three60 DegreeAssociate Marketing Director
Jun. 2021 - Jan. 2024Cairo, Egypt
Hype EgyptGroup Marketing Director
Nov. 2019 - Apr. 2021Qesm Heliopolis, Cairo, EgyptSuccessfully directed marketing and business development efforts, significantly expanding our client portfolio and enhancing brand identity. • Grew active accounts from seven to thirty-five, providing a range of services including branding and digital marketing. • Managed high-profile client proposals, ensuring alignment with internal costs and selling propositions. • Oversaw production processes, coordinating team efforts and maintaining a network of qualified creatives for project execution.
El Mansour DevelopmentMarketing Manager
Oct. 2018 - Nov. 2019Qesm El Moqatam, Cairo, Egypt- Managed and executed the company's marketing budget totaling over 110 million EGP
- Personally formulated the business model, creative and growth strategy, budget allocation and annual marketing calendar with activation mechanics for Q3 and Q4 2018 and 2019 fiscal year
- Lead a dedicated team of 12 marketing specialists for both digital and offline; reported to the commercial director - Achieved all KPIs set for ATL and BTL marketing campaigns - Directed corporate campaigns and project launches including but not limited to launches, branding, naming, conceptual and technical brochures, outdoor, radio, and TVC campaigns
- Oversaw the relationships and deliverables with branding agencies, suppliers and service providers
- Responsible for the growth of all Mansour’s digital marketing platforms ( LI, YT, FB and IG )
- Tracked and evaluated the KPIs of all Digital Media Channels (i.e. WhatsApp, Email, SEM, SEO, SMS, Display Ads, Retargeting Campaigns, Remarketing, landing-pages, Video views, Social, Etc.)
- Successfully launched Mansour’s newest Sales Centre in Nasr City
- Determined necessary adjustments to optimize overall marketing effectiveness in-line with the marketing budget - Allocated the budget across different projects in accordance with the monthly sales targets - Spearheaded all rebranding initiatives and revamping of the corporate identity, brand guidelines, and website
- Worked alongside a team of top notch developers to create a CRM friendly, e-commerce platform, UX | UI, and admin / vendor dashboards which helped manage contracts with brokers, vendors, and other stakeholders
- Achieved an overall traffic growth of 126%, organic growth of 37%, and total sales growth of 23% from Q3 2021 > Q1 2022
MO4 NetworkGroup Account Director
Sep. 2015 - Oct. 2018Al Jizah, Egypt- Leading the real estate and pharmaceutical sector for all company-wide accounts
- Managed a team of 7 account handlers and social media executives responsible for client deliverables
- Delegated and finalized all new briefs, digital marketing strategies, and content creation - Coordinated with the PR department all influencer activations and fashion shoots
- Provided equal leadership to the company by volunteering to take on additional responsibilities for one-time projects requiring extra manpower and working hours throughout the weekend and holidays
- Created the closing reports of each campaign in addition to real-time campaign optimization tactics
- Produced top quality drone videos and landscape photography through an in-house team of media specialists
xtraMile Marketing Solutions.Client Services Manager
Apr. 2013 - Mar. 2015Jeddah, Makkah, Saudi Arabia- Managed the business functions of social media, performance marketing, art direction, business development, public relations, and offline guerrilla marketing campaigns
- Deploying one-time projects in KSA, Egypt, Dubai, and Europe by creating partnerships and liaising with local entities to facilitate client requests through activation and technical teams, while ensuring highest quality standards - Achieved Guinness Award for the largest mobile scratch-off card ever produced
- Ensured compliance with local laws (e.g. data protection) and financial requirements
Caravan Marketing CompanySenior Marketing Executive
Feb. 2009 - Feb. 20136th of October, EG- Improved brand awareness for all Bonjorno SKUs by implementing channel-specific advertising
- Collaborated with ATL agencies on a creative basis for the purpose of seasonal billboards and TVC ads
- Monitored trends in social media tools, application, and website development to help develop the strategy
- Researched competitors, new markets, and organized focus groups for new product development
- Developed the corporate sales structure and created loyalty programs which added 10% to company revenue
- Managed the full cycle of on-ground events, sponsorships, and wet-sampling from creation to implementation
- Conceptualized and implemented kiosks to support go-to-market efforts and regional-specific promotions
- Initially recruited as Special Projects Coordinator with responsibility for the resolution of issues and provision of guidance to the HORECA division
Kirby CompanyArea Distributor
Mar. 2003 - Jun. 2007Fortville, IN- Drove sales throughout the pipeline from lead generation to closing sales, developed excellent working relationships and conducted profitable negotiations for a range of in-home care systems
- Accurately completed all sales analysis and administrative activities in accordance with policies
- Achieved Salesman of the Year award in the 2004 Kirby Midwest regional sales conference
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