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Work Background
WeR1 CorporationLead User Interface & Digital Designer
Mar. 2022 - Nov. 2025South Africa, JohannesburgProduct Design Leadership: Led the end-to-end design and prototyping of the WeR1 platform, successfully establishing and maintaining the core Figma Design System for all mobile and desktop applications.
- Design-to-Development: Developed high fidelity, interactive prototypes that served as the single source of truth for engineering teams, significantly streamlining user testing and the design-to-development handover process.
- App Deployment & Management: Managed the technical launch and ongoing maintenance of the application across the App Store and Google Play Store, ensuring compliance and seamless deployment of new features and updates.
- Multimedia Content: Created and optimized digital marketing assets, including motion graphics, for social media and newsletter campaigns, resulting in measurable increases in brand visibility and engagement.
Grovida Horticultural Products Online E-commerce Accounts Manager & Designer
Sep. 2020 - Oct. 2021South Africa, KwaDukuzaE-Commerce UX/UI Optimization: Managed and optimized the WordPress E-Commerce website, focusing o n UX/Ul improvements across Product Pages, Listings, and site navigation to enhance conversion funnels.
- Visual Asset Production: Directed extensive commercial photography (3,953 product photos) and marketing videography (Premier Pro), ensuring all assets were edited, optimized, and utilized across all online marketing channels.
- Brand & Content Administration: Standardized the core Brand Identity Media Pack and executed full design projects for corporate assets, including seasonal Catalogues, Brochures, and Newsletters.
- Operational Support: Created macro enabled spreadsheets for sales tracking, stock management, costing, and calculating Gross Profit (GP) per platform, and streamlined daily order fulfillment and courier logistics.
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