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Work Background
InfobipDirector of Strategic Partnerships Program
Dec. 2020 - Dec. 2023Zagreb, CroatiaLed complex, cross-functional projects spanning diverse regions, vendors and goals. Collaborated with stakeholders to integrate data capture, change management, and workflows. Reduced internal resource allocation by increasing process efficiency while boosting user adoption and satisfaction. Translated technical complexities into actionable strategic insights for executive leadership. Facilitated cross-departmental workshops to ensure project alignment and feasibility. Proactively managed risks, vendors and dependencies across multiple concurrent projects. Oversaw tool selection, procurement and implementation (PRM, LMS, CLM, Helpdesk) to optimize costs and streamline operations. Combined expertise in stakeholder management, process optimization, and project execution to deliver successful outcomes in a fast-paced environment.
VerimiSenior Product Manager | project via Innovo Consulting
Apr. 2020 - May. 2020Berlin, GermanyWithin this short consulting engagement, I focused on aligning identity and access SaaS products with regulatory requirements for Verimi, a platform providing identification and authentication services. Leveraging innovative technologies, Verimi prioritizes user-friendliness alongside the highest security and data protection standards. In this capacity, I led product alignment efforts with five Product Managers to ensure their SaaS products complied with regulatory standards while maintaining their market presence. Despite challenges from the global pandemic outbreak and associated lockdowns, as well as a temporary pause in future projects, the project was a success.
Hilti GroupProduct Owner | project via Innovo Consulting
Sep. 2019 - Dec. 2019Schaan, LiechtensteinConsulted Hilti on a project optimizing their game-changing ON!Track IoT solution. The goal was to elevate asset management through improved trackability, streamlined workflows, and robust regulatory compliance. By blending technical prowess with strategic foresight, I helped Hilti further improve its ON!Track B2B solution, empowering them to better serve their clients and optimize construction site operations.
Innovo Consulting d.o.o.Product and Strategy Consultant | Consulting, Staffing & Recruiting Agency
Aug. 2019CroatiaLaunched an IT consulting firm, scaling rapidly to achieve 218% MRR growth within four months and a remarkable 1101% year-end profit increase. Adapted business strategy in response to COVID-19 challenges, ensuring continuous growth. Expanded services to include agency staffing and recruitment to connect international companies with Croatia's top IT talent. Leveraged my leadership skills in a recent role at Infobip, contributing to the strategic organizational shift to inorganic growth. Driven to deliver exceptional results for dynamic organizations while fostering success for my consulting firm through client and partner value.
AEG Power SolutionsSenior Product Owner | Consultant
Jul. 2018 - Sep. 2019North Rhine-Westphalia, GermanyAs the Global Configurator Manager, I spearheaded the management and enhancement of our proprietary CPQ tool, which served as the digital backbone of our operations for quoting, ordering, producing, and shipping industrial UPS products on a company-wide scale. Key responsibilities included analyzing company strategy, immediate goals, team workflows, and resources to optimize tool functionality and performance. I implemented Agile methodologies, practices, and tools to enhance operational resilience amidst increasing request volumes and time constraints. This involved developing and introducing rigorous functional specifications for feature requests as well as hiring and managing a talented team of developers and Product Managers to ensure business continuity. In addition to managing the product with internal and external stakeholders across multiple markets, I prioritized development requirements and delivered on promises, leveraging comprehensive user feedback to craft product strategy and establish immediate objectives. Furthermore, I designed, tested, and proposed business and design solutions to improve process efficiency, delivering crucial requests within the first six months, ahead of the plan. Through strategic counsel provided to management during the selection and procurement of SaaS solutions, I evaluated vendor proposals and aligned solutions with organizational objectives and operational requirements. I facilitated requirements collection as well as other information required for seamless integration with four departments to enhance user experience and operational efficiency. Overall, my tenure as Global Configurator Manager was marked by strategic leadership, management consulting, innovative product development, and a relentless commitment to driving operational excellence and customer satisfaction on a global scale.
InfobipHead of Banking and Finance Vertical / Senior Product Owner
Jan. 2018 - Jul. 2018Zadarska 80, ZagrebDesigned and delivered a banking and finance vertical strategy to engage the established 150 legacy-burdened banking industry clients and attract the prolific fintech industry, by evaluating corresponding features of existing CPaaS products and providing market inputs for future development. This dual-pronged approach, combined with my participation in conferences, and client meetings, and providing strategic support to sales teams for more than 60 offices, helped Infobip successfully penetrate new markets and expand the client base, spearheading business development initiatives across diverse international markets, including the USA, Canada, Asia, Africa, and the EU.
InfobipSenior Product Owner | Strategic Product and Business Development
Jan. 2017 - Jan. 2018Zadarska 80, Zagreb, CroatiaStructured and crafted compelling business cases, proposed innovative features, and developed over 100 new use cases to enhance the portfolio of current products and services. Transformed mGate, originally a standalone middleware product, into an integration point for the early version of the company's CPaaS platform, amplifying its utility and expanding its market and industry reach. Systematically identified and crafted business case ideas on emerging opportunities in the 2FA sector, stemming from advancements in technology, particularly in areas such as biometrics and FIDO authentication.
InfobipProduct Owner | Scrum Product Development and Management
Jan. 2016 - Jan. 2017Zadarska 80, ZagrebLed the strategic direction of two core products: mGate, a unified Java-based middleware solution adopted by over 200 financial institutions and businesses worldwide, and released SSMS - a PCI DSS-compliant proprietary Multi-Factor Authentication (MFA) solution with a compliance-mandated separate SDLC. Managed a development team of 7 full-stack developers, ensuring alignment with enterprise support services, the product roadmap, and pivoting company strategy. Additionally, oversaw the upkeep of sales collateral and product documentation to support effective marketing and sales efforts. Led strategic initiatives in business development and market research, orchestrating and participating in key enterprise conferences across global hubs such as Dubai, Bangladesh, and Thailand. Additionally, conducted countless direct client engagements worldwide, spanning regions including Brazil, Ghana, Nigeria, Thailand, the UK, and the EU.
Sberbank d.d. CroatiaSenior Product Manager (Digital Platform Specialist)
Jul. 2015 - Jan. 2016Varšavska 9, Zagreb, CroatiaOrchestrated seven diverse departments in times of severe resource challenges to collect technical and user requirements, and then design and implement Sberbank MCP, the critical middleware connecting front-end applications (mobile and internet banking) with back-end systems outside of the EU. Spearheaded product localization efforts, including UI translations, A/B testing, usability testing, and UAT, ensuring a seamless UX across three very diverse countries and banks. Championed project management, achieving key milestones for a successful platform launch despite setbacks. Drafted and finalized comprehensive legal and commercial product documentation, guaranteeing regulatory compliance and clear communication of product characteristics. Consulted the management board on potential European Central Bank (ECB) compliance risks, mitigating hazards and ensuring product launch despite compliance, regulatory, and political challenges.
Zagrebačka banka d.d., UniCredit GroupSenior Product Manager (Direct Channel Development)
Jul. 2014 - Jul. 2015Jurišićeva 22, Zagreb, CroatiaDirected m-zaba, the leading B2C mobile banking app in the country with over 250,000+ users. Spearheaded the design, development, testing, and rollout of three iterations for Android, iOS, and Windows Phone platforms, prioritizing performance optimization and adhering to Material design principles for a seamless user experience. Digitally transformed the safety deposit box service, reimagining the user process, creating legal and user documentation, and conceptualizing the integration with front-office systems to enhance operational efficiency. Represented and aligned a 10-department cross-functional team during the UniCredit Group web redesign project. Developed user interface elements, wireframes, and user flows for optimized commercial offerings. Facilitated the consolidation of Internet banking processes in coordination with corporate security measures, particularly during periods of heightened fraudulent activity and malicious attacks. Devised a custom payments and login feature that immediately, albeit temporarily, eliminated fraud.
Zagrebačka banka d.d., UniCredit GroupProduct Manager (Direct Channel Development)
Sep. 2011 - Jul. 2014Trg bana Josipa Jelačića 10 | Jurišićeva 22, Zagreb, CroatiaManaged three key products: m-zaba, a mobile banking solution; safety deposit boxes, an analog service; and Zaba SMS, a proprietary SMS service tailored for feature phone mobile users. Analyzed the growth potential of existing direct channel products and services through comprehensive top-down assessments of sector and competitor trends, coupled with bottom-up strategies to drive growth. Resolved reported issues and external complaints collected in retail branches, ensuring direct communication with customers to address and resolve dissatisfaction promptly and effectively. Analyzed customer feedback and Play Store reviews, continuously updating product documentation to reflect and mitigate customer concerns, thereby enhancing overall user satisfaction and product performance.
Zagrebačka banka d.d., UniCredit GroupPersonal Banking Relationship Manager
Dec. 2010 - Sep. 2011Zadarska 77, Zagreb, CroatiaConsistently exceeded yearly branch targets for digital banking products and services within several months, demonstrating a results-driven approach to sales and service excellence. Received commendations and rewards for delivering high-quality service and consistently surpassing sales targets, showcasing a commitment to excellence, and exceeding customer expectations. Dedicatedly coached, mentored, and onboarded several new employees, leveraging expertise and experience to nurture talent and foster a culture of continuous improvement and professional development within the team.
Zagrebačka banka d.d., UniCredit GroupRetail Banking Officer - Local Branch Teller
May. 2007 - Dec. 2010Trg žrtava fašizma 1 | Jurišićeva 22 | Zadarska 77, Zagreb, CroatiaConsistently achieved or surpassed monthly sales and service targets within a short timeframe, demonstrating a strong aptitude for retail banking operations and customer engagement. Recognized and rewarded for delivering exceptional service and consistently meeting or exceeding performance metrics, reflecting a commitment to excellence and customer satisfaction. Displayed exceptional professionalism and dedication in handling various banking transactions, providing accurate and efficient service to customers while adhering to regulatory guidelines and compliance standards.
Impresario d.o.o.Public Relations and Marketing Manager | Event, Project and Media Management
Jan. 2002 - Dec. 2006Zagreb, CroatiaAs a Public Relations and Marketing Manager with a local concert operator, I specialized in promotion and media planning for various projects and events, including concerts and festivals. My scope extended to event management, media communication, and identifying and utilizing media best suited to specific events and visitor segmentation. Early in my career, I had the honor and privilege of working on numerous projects featuring more than 15 international artists, including Moloko, Kosheen, Deep Purple, Placebo, Jamiroquai, ZZ Top, The Cranberries, Iron Maiden, and Massive Attack. My experience in supporting renowned artists and managing high-profile events in three countries in various venues honed my ability to strategize effectively and deliver results even with multiple projects overlapping. With a passion for music and a growing understanding of the industry landscape, I attended ILMC conferences in London to absorb as much knowledge as possible from various representatives of the industry, including venue management, promotion, agencies and agents, lighting and sound tech erc. My work in PR and promotion at such an early age speaks to my ability to step outside my comfort zone and deliver impactful results by learning on my feet, contributing to the overall success of the organization.
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