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Work Background
Chalhoub GroupSenior Graphic Designer
Jul. 2023Dubai, United Arab EmiratesEcommerce, Digital & UI/UX
• Design and develop attractive assets for the site, social media & CRM. Brands in my portfolio include Nars, YSL, Lancôme, Giorgio Armani, Molton Brown and more. • Stay up to date monthly on the ecommerce commercial calendars and prepare assets according to deadlines.
• Collaborate with the senior site merchandisers for each brand on a regular basis to ensure all assets are live online and meet the brands guidelines and expectations. In addition, brainstorm sessions take place to evaluate what has been successful and helping reach the monthly target numbers and what has not. • Assist with the creation of newsletter and social media content based on best practices, requirements, and A/B testing results (When budget allows so). • Work with UX/UI Manager as well as the Trading Director on onboarding new brands online and/or create new additional pages for existing sites.
• Collaborate with retail team members in the department to support with any traditional media such as for stores, stand-alone kiosks, collaborations with malls.
Chalhoub GroupSenior Graphic Designer
Jul. 2020 - Jan. 2024United Arab EmiratesBranding & Digital
• Design and develop creative and alluring assets for the site, app, social media, CRM, photo shoots
and print in alignment with brand and customer experience.
• Handle branding and marketing related content to ensure consistency across offline and online mediums.
• Stay up to date weekly on the ecommerce commercial calendar and prepare assets according to deadlines.
• Collaborate with Digital Marketing and Performance Team to create social media content based on best
practices and statistical data.
• Assist with the creation of newsletter content based on best practices, requirements, and A/B testing results.
• Work with Junior Copywriters regularly to align on the English and Arabic content.
Chalhoub GroupSenior Graphic Designer
Jun. 2017 - Jul. 2020Dubai, United Arab EmiratesCampaigns & Markets
• Develop creative campaigns that suit the brand equity, graphic identity and the customer experience.
• Prepare in-store collaterals and a detailed guideline brief for all markets.
• Manage the campaign installation in stores, and troubleshoot any concerns and resolve them in a timely manner.
• Liaise with the PR Manager and the agency on event print collaterals, and design packaging for the gifting. Visual Merchandising
• Liaise daily with the VM Team to provide support with graphic design related concerns across all markets.
• Finalize the generic collaterals and the rebranding process by developing/updating the product to fit new branding concepts and guidelines.
• Conduct market visits on a bi-monthly basis to analyze and identify new trends for campaign designs
and store units. Ecommerce • Support the UI/UX designer with matters related to the brand’s equity & graphic identity.
• Design print assets such as packaging and leaflets, and liaise with the supplier for quality check and approval.
• Create, and design the necessary site journeys and design assets in collaboration with the system developers
and marketing team.
Chalhoub GroupSenior Graphic Designer
Apr. 2015 - Jun. 2017DubaiEcommerce • Collaborate with the IT department, CRM department and brand management to facilitate the integration and coordination of designs.
• Monitor performance based on KPI’s and compatibility with various browsers, and creating reports on the data/changes.
• Check regularly and resolve broken links/images, and use coding to adjust layouts where needed.
• Design and update online content across the site on a weekly basis. Retail
• Work with the Brand Marketing Manager on the creation of the brand guidelines (online and offline).
• Prepare design collaterals for the Wojooh and Wow by Wojooh brands.
• Support the CRM team with creative banners and dual-language newsletters for all channels.
Studio 360Freelance Web Developer
Nov. 2014 - Jan. 2015DubaiThe client was looking to change the look and feel of their website. As requested, I searched similar website templates that reflected how they want to be perceived by their present and future clients. After deciding with a template, I developed the website in WordPress.
Hand in Hand for SyriaFreelance Graphic Designer
Nov. 2014 - Nov. 2014United Arab EmiratesThe client requested some design assets for an event. I was provided with the photographs and content as well a look and feel to how they wanted the poster to look. I drafted several layouts and when the client approved one, I went ahead and finalized the assets.
Université de MontréalMultimedia Designer
Feb. 2014 - May. 2014Montreal, Canada AreaWorked with the marketing and communications team at the Faculty of Continuing Education on the continuation for the visual presentation that would dynamically and effectively communicate the products and services to their students. Within the team, I continued designing the graphical and animated interface, in addition to organizing and scripting the information needed for the presentation.
Université de MontréalMultimedia Designer
May. 2013 - Dec. 2013Montréal, Canada AreaWorked with the marketing and communications team at the Faculté de l'Éducation Permanente on developing a visual presentation that would dynamically and effectively communicate the products and services to their students. Within the team, I designed the graphical and animated interface, in addition to organized and scripted the information needed for the presentation.
Book Author: Tudor RobinsMultimedia Designer
Jan. 2013 - Apr. 2013Ottawa, Canada AreaAs requested by the author, I created a short, and simple trailer for her upcoming book launch. Being provided the script, I searched for relevant images that will have some text and the music in the background.
Office of Maria McRae, River Ward City CouncillorWeb Developer
Jul. 2012 - Aug. 2012Ottawa, Canada AreaAfter having their website done, the client needed some things added to the website such as the creating a blog page, as well as having the website available in two languages: English and French and adding a plugin for the social media.
Capital ChordettesWeb Designer
May. 2012 - Aug. 2012Ottawa, Canada AreaThe client requested having a whole new website be created along with a new logo. As part of the team, I worked on developing the website in html and css as well as creating the look and feel for the website.
RogersTVAudio Operator
Dec. 2011 - Jun. 2012Ottawa, Canada AreaAs part of the Bingo show crew, I was the audio system operator. I needed to make sure the audio was prepared prior to the show and maintaining the levels during the show at all times.
MediaVantaMultimedia designer
Nov. 2011 - Mar. 2012Ottawa, Canada AreaAs part of the design team, I worked on various projects such as developing a logo for a construction company as well as flash banner for a game company and content editor in WordPress for a real estate company.
Future Printing PressGraphic Designer
Jun. 2007 - Aug. 2007Abu Dhabi, United Arab EmiratesAs part of the design team, I worked on various projects such as designing book layouts, logos and more.
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