Sonal Maheshwari

International Business Consultant @Innovaise Consulting

Startup FounderDirect Marketing

Has over 10 years of experience in marketing and Business Development Strategy building for several industries. Was awarded as a Constant Contributor by a Digital Marketing company for implementing out of the box ideas.

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Network Power<100 people

Roles

🔥42%

Startup Founder

💸28%

Marketing

✔️21%

Geos

🇮🇳85%

India

Work Background

TruMetrics ConsultingDirector

Jan. 2021Kolkata, West Bengal, IndiaDevelop and execute companies business strategies in order to attain goals of stakeholders. Make sure that the company policies are communicated throughout the organisation. Analyse problematic situations and occurrences and provide solutions to ensure company’s growth and survival.

EStreet IT Solutions Pvt. Ltd.Senior Business Development Manager

Nov. 2017 - Jul. 2018Jalandhar, Punjab, IndiaResearch, locate, define and target key business prospects. Work with customers to provide feedback to development teams for new content and products. Establish and nurture relationships that fill business pipeline with prospective partners and customers. Negotiate new partnerships and business alliances; work closely with legal experts to write contracts for new business partners. Create business development strategies; identify roadblocks and drive new business from conception through closure.

Estreet IT Solutions Pvt. Ltd.Business Development Manager/Sr. Content Writer

Jun. 2017 - Aug. 2017Jalandhar Area, India• Lead content development and execution across a variety of media • Ensure that all content meets our high internal quality standards • Proactively communicate across teams to ensure consistency of tone and content • Write and edit content as needed • Maintain style guides for each game • Work with cross-functional teams to publish and localize world-class content • Identify potential clients, and the decision makers within the client organization. • Research and build relationships with new clients. • Plan approaches and pitches. * Work with team to develop proposals that speaks to the client’s needs, concerns, and objectives. • Participate in pricing the solution/service. • Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. * Use a variety of styles to persuade or negotiate appropriately.

FreelancerContent Strategist

Jun. 2013 - Dec. 2017New Delhi Area, India• Delivering high-quality content which will help the brand awareness on social media sites. • Integration of content activities within traditional marketing campaigns. • Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics. • Working with different industries and managing their online social media marketing. • Also designing logos and Facebook, Twitter ads for promotional activities. • Worked on Product Branding and Brand Architecture for a few e-commerce websites. Worked with niches like Travel, Fashion, Events, Online Publication, Finance, E-commerce, Real Estate(International Branding through Facebook) and IT.

Power Plus Cable Co LLCMarketing Officer

Oct. 2010 - Dec. 2011DubaiResponsibilities: Sales and Marketing • Part of the marketing planning team and development team in building marketing strategies. • Negotiate with the customers in getting orders for the company. • Playing an active role with the team and help in clearing technical queries and translating order to the production team in the form of order confirmation • Coordinating with the logistics and despatch department for the on time delivery of the cables. Market Research • Prepared a detailed report on the ongoing projects and possible markets in Africa for the company for expanding into new markets. (included countries like Libya, Georgia and Nigeria) Product Costing • Assisting the pricing team to formulate the pricing policy of the company. • Also assisting on the planning of the new pricing strategies as per the market trend. Brand Management • Visiting the customers for building brand recognition for the company. • Actively involved in the overall planning and executing the company exhibitions. • Responsible for revamping the company’s website and coordinating with the developers for the same. Advertising • Co-ordinating and negotiating with various advertising agencies for branding and advertising of the company. • Assisting on planning of the advertising budget for the financial year.

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