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Network Power<100 people
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✨100%
Business Owner
🔥50%
Startup Founder
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Engineer
Geos
🇮🇳50%
India
Work Background
Sozo GiftsMarketing and Operations Manager
Oct. 2024Kent, Washington, United StatesStreamlined manufacturing and fulfillment processes, reducing checkout-to-door time by 23% and significantly improving on-time delivery rates and customer satisfaction. Standardized manufacturing processes, procedures, and software systems, resulting in a 10% increase in output volume and optimized manufacturing cycle times. Implemented a new inventory management system, automating key administrative tasks and reducing manual processing time by 37%, while simultaneously eliminating recurring stock-outs that previously disrupted order fulfillment. Reduced overall OPEX by 30% through strategic cost optimization initiatives across all operational areas. Implemented an ERP suite, establishing a single source of truth for financial data and improving the accuracy and timeliness of financial reporting by 64%. Developed and implemented cash flow management strategies that mitigated previous fluctuations in available cash, ensuring consistent funding for inventory needs and operational expenses. Successfully consolidated disparate legacy systems into a unified ERP platform, eliminating technological debt and improving data integrity and cross-functional collaboration. Automated key marketing and operational processes through the implementation of MAPs and 3PMs, driving efficiency gains and freeing up resources for strategic initiatives.
Sozo GiftsB2B Marketing and E-Commerce Lead
Feb. 2024 - Oct. 2024Kent, Washington, United States• Spearheaded the development and execution of dynamic awareness and education campaigns, collaborating closely with stakeholders and cross-functional teams to ensure alignment of objectives. • Partnered with product teams to craft and implement positioning and messaging strategies tailored to market trends and customer demands for diverse products, including electric machines and advanced motorcycles. • Leveraged comprehensive analytical insights encompassing impression rates, click-through rates, cost-per-click rates, conversion rates, customer acquisition costs, bounce rates, and social media reach to evaluate marketing efficacy and provide strategic recommendations for future campaigns. • Conducted in-depth market research and analysis to identify emerging trends and customer preferences, informing the creation of targeted campaigns that resonated with the intended audience. • Implemented and optimized a range of organic and paid acquisition channels, including content creation, pay-per-click campaigns, social media, and lead generation initiatives, to drive measurable results and enhance brand visibility. • Generated compelling content for the company website and blog, attracting and converting target audiences while continually measuring campaign performance to extract actionable insights. Skills: Email Marketing, Marketing Strategy, Market Planning, Digital Marketing, Web Design, Marketing Operations, Market Research, Business Development
Arc Vehicle US/ EZ Raider US/ XsodXMarketing Manager (Contract)
Jul. 2023 - Oct. 2023Kent, Washington, United States• Demonstrate expertise in developing and launching awareness and education campaigns while collaborating with key stakeholders and cross-functional teams to align objectives. • Partner with product teams to define and implement positioning and messaging strategies in accordance with market trends and customer needs for products, such as electric machines and advanced motorcycles. • Utilize analytical data, including impression rates, click through and cost-per-click rates, conversion rates, customer acquisition costs, bounce rates, and social media reach to measure marketing effectiveness and deliver actionable insights to inform future campaign strategies. • Conduct market research and analysis to identify emerging trends and customer preferences in order to design campaigns that resonate with the target audience. • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generation campaigns, and performance analysis. • Produce valuable and engaging content for the company website and blog to attract and convert target groups and measure the performance of marketing campaigns to gain insight. KEY ACHIEVEMENTS • Ideated, organized, and executed innovative marketing strategies that consistently exceeded revenue targets, ultimately increasing market share by 20% increase within 12 months. • Directed multiple teams throughout the launch of large-scale B2C campaigns, resulting in a 15% growth in customer acquisition and a 25% improvement in customer engagement. • Administered all aspects of A/B testing initiatives aimed at optimizing campaign performance, increasing conversion rates by an average of 10%.
BPI MedicalMarketing and Social Media Manager
Aug. 2022 - Jul. 2023Fife, Washington, United States• Developed and delivered compelling content, such as website copy, blogs, social media content, and ad copy, as well as visuals that effectively conveyed product benefits and value propositions. • Cultivated lasting relationships with external partners to expand campaign reach and drive collaborative efforts that extended the brand's market influence. • Studied and assessed competitor campaigns to identify gaps and opportunities as a means to advance the efficacy of marketing approaches. • Collaborated with marketing, sales, and customer service teams to ensure brand consistency and recommended new features to develop brand awareness, like promotions and competitions. • Maintained social media accounts, communicated with followers, responded to queries in a timely manner, and tracked customer reviews. KEY ACHIEVEMENTS • Achieved measurable success by overseeing upper-funnel marketing campaigns, contributing to a 30% increase in brand awareness and recognition. • Established and continuously enhanced customer experimentation and optimization strategies and designed scalable testing tactics that resulted in a 20% increase in conversion rates through automated processes. • Reviewed and applied customer feedback and data insights to iterate on campaigns, realizing a 15% improvement in engagement metrics over a six-month period.
Brand YakOwner and Head of Marketing Operations
Mar. 2022 - Feb. 2024United States• Demonstrated expertise in developing strategies for amplifying the voice of the customer, refined product strategies, and tailored marketing approaches to the intended audience. • Integrated automated customer acquisition systems and procedures for E-commerce clients which increased customer conversion rates by 25% and improved customer loyalty within the sales funnel by 15%. • Reviewed and assessed product and marketing performance to enable strategic decision making which increased campaign effectiveness and delivered measurable results. KEY ACHIEVEMENTS • Optimized the positioning of E-commerce products and executed marketing plans with specific objectives across different channels, such as Shopify, Webflow, WordPress, Snapchat, TikTok, and YouTube, increasing sales by 40%. • Acquired and utilized statistics from social media platforms and search engines to market products, achieving a 15% increase in product visibility, 10% rise in customer engagement, and 5% growth in conversion rates.
Back 2 Black Consulting GroupDirector of Marketing Operations & Strategy
Mar. 2018 - Mar. 2022Colorado Springs, Colorado, United StatesMARKETING/ADVERTISING MANAGER • Carried out the alignment of objectives with graphic designers and writers to create engaging themes and tones for content, enhancing brand messaging and customer engagement. • Played a key role in the successful launch of new product lines and offerings in close collaboration with internal stakeholders. • Designed a detailed testing framework that enabled rapid experimentation and optimization, resulting in a 20% reduction in campaign setup time. • Trained, mentored, and motivated a marketing team of seven members in campaign development, project execution, and performance analysis. KEY ACHIEVEMENTS • Presided over all aspects of rebranding campaigns and promotional initiatives which increased brand awareness by 60%. • Attained a 52% improvement in website visibility through the implementation of SEO strategies, improving online presence and organic traffic. • Ideated a customer-centric approach to marketing which brought about a 25% increase in customer retention rates and a 10% boost in customer satisfaction scores.
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